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AIR AMBULANCE PAKISTAN Marketing Plan

Our Objective To continuously improve the quality of care provided ensuring it is patient focused, effective, and safe and delivered with compassion.

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Table of Contents 1. Business Summary o Company Name o Marketing Leadership Team o Headquarters, Office Locations o Mission Statement o SWOT Analysis

2. Business Initiatives o Overarching initiatives 

Marketing initiatives, goals, metrics

3. Target Market o Industry Name o Buyer Persona(s) o Competitive Analysis

4. Market Strategy o Product o Price o Promotion o People o Process o Physical Evidence

5. Budget 6. Marketing Channels

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Business Summary Our Company Air Ambulance Pakistan is a company headquartered in Karachi with office in Airport. The company’s mission is “To continuously improve the quality of care provided ensuring it is patient focused, effective, safe and delivered with compassion.”

Our Marketing Leaders  

Sir Usman. Sir Saad.

SWOT Analysis As Air Ambulance Pakistan’s marketing team, we want to help the brand lean into what it does well, improve what it doesn’t, capitalize on what it can do, and defend against what could challenge it. With that in mind, here is our SWOT analysis for 2019. Strengths • Latest medical equipment • Specially adapted aircraf • Our 36 operating areas • Highly competent medical staf

Weaknesses Opportunities Threats • Business • Certain areas • Procurement of technology continuity Hub for requiring plans are yet commodity high to be fully items such as maintenance tested personal such as against computers, Mobile critical failure Satnav units, Technologies which might and other & etc give rise to ambulance • Changes in evacuation specific operational • Large no. of requirements costs flight delays such as mapping • Lack of due to bad • Seek 2

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weather conditions Cost structure due to labor & maintenance cost Low resource levels in particular in Development Team

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government support for more services Significant development opportunities in workflow

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infrastructure for landing Weather conditions threaten the operation of the company Increased Security and Data quality standards expected.

Business Initiatives Air Ambulance Pakistan has the ambitious goal of “Every individual should have our services at any point of time needed”

. To help the business do that, our marketing team will pursue the following initiatives in 2019:

Initiative 1 Description: To establish a world – class air ambulance Services Company that will become a standard for running private ambulance services not just in Pakistan, but other parts of the world.

Goal of initiative: Emergency care air ambulance services that reduces death, disability, human suffering, and costs from injury and medical emergencies. Metrics to measure success: To provide 70 percent of the Pakistan’s population access to AAP service within 30 minutes or less.

Initiative 2 Description: Increase access to quality, affordable, and integrated emergency care for everyone in Pakistan. 3

Goal of initiative: To provide affordable services so that every induvial have our air ambulance services Metrics to measure success: To provide 70 percent of the Pakistan’s population access to AAP service within 30 minutes or less

Initiative 3 Description: Promote and enhance continuous quality improvement of emergency care systems for Pakistan. Goal of initiative: Every Pakistani should aware of AAP services. Metrics to measure success: To provide 70 percent of the Pakistan’s population access to AAP service within 30 minutes or less

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Business Flow Request Generated

Walking Customer

Hospitals

Insurance Firm

APP Call Centre After Acceptance

Operation Team

Coordinator team

Update

Ambulance

Plane Arrangement

Patient Transfer

Hospital

Close

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Target Market Industries We’re targeting the following industries/firms where we’ll sell our product and reach out to customers: Hospitals This includes all the hospitals in Karachi specially the hospitals that works on charity. Insurance Firms This includes all the insurance companies in Pakistan.

Competitive Analysis Within our target market(s), we expect to compete with the following companies: JMJ EDHI

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Budget Over the course of 2019, given the cash allotted to the Marketing team, we expect to invest in the following items to ensure we meet the objectives outlined in this marketing plan:

Marketing Expense

Estimated Price

Marketing Software Search engine optimization (SEO) Search engine marketing (SEM) Content marketing. Pay-per-click (Google) Social Media Marketing (SMM) Individual (Facebook, Twitter, Instagram) Professional (LinkedIn, Slide Share, Google Plus) Email marketing Launch PR Influencer videos 7

Launch advertising Follow up PR inform of native articles Live events

Total

[Total Marketing Team Expense for Current Year]

Marketing Strategy & Sales Strategy 4PS Market Strategy

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Product Launching of private Air Ambulance Services. Making this facility easily available for everyone in nominal cost Actions are undertaken with commitment, enthusiasm and loyalty protecting our people our patients and the environment

Price Prices will be adjustable according to customer needs.

Promotion We will promote our product through media channels, digital marketing n etc.

Physical Evidence [Where is your product displayed? If you sell an intangible product, how would customers produce visible evidence of your business?]

Sales and marketing approach to win customers over;        

Introduce our business by sending introductory letters to residents, business owners, hospitals and corporate organizations in and around Pakistan. Advertise our business in community based newspapers, local TV and local radio stations List our business on yellow pages ads (local directories) Leverage on the internet to promote our business Engage in direct marketing Leverage on word of mouth marketing (referrals) Enter into business partnership with hospitals, government agencies and health insurance companies. Attend health care related exhibitions/expos.

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Publicity & Advertising Strategy     

Adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community health programs Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand Distribute our fliers and handbills in target areas Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

Our Pricing Strategy 

AAP Services will work towards ensuring that all our services are offered at highly competitive prices compared to what is obtainable in the Pakistan.



On the average, private ambulance transportation service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment. In view of that, it is easier for private ambulance transportation service providers to bill their clients based in their discretion.



Payment Options

The payment policy adopted by AAP is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the Pakistan Here are the payment options that AAP will make available to her clients  

Payment via bank transfer Payment with cash

In view of the above, we have chosen banking platforms that will enable our clients make payment for all our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials

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Check List/Milestone             

Business Name Availability Check: Completed Business Registration: Completed Opening of Corporate Bank Accounts: In progress Purchase of Insurance for the Business: Completed Leasing of facility and relaunching the facility: Completed Writing of Business Plan: Completed Drafting of Contract Documents and other relevant Legal Documents: Completed Design of The Company’s Logo: Completed Purchase of Medical Equipment and Ambulances et al: Completed Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: Completed Creating Official Website for the Company: Completed Creating Awareness for the business both online and around the community: Completed Establishing business relationship with hospitals and insurance company: In Progress

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