Art & Copy Worksheet-BUS 101 S0 PDF

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This worksheet needs to be completed by watching a movie and then filling out the questions. ...

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Name: Sierra Pike_________________________ Art & Copy

Discussion Questions – Please provide thorough and complete answers (not bullet points) BUS 101 - S0 1.

George Lois feels advertising should be like poison gas. What does he mean by that?

Advertising gives you a wide range of feelings about different products and services, but they should pay you for watching or seeing it, instead of you having to pay to buy it. It is an emotionally complicated device of selling to customers. 2.

What was special about the Crocker Bank ads? Did it attract the intended customers? Why or why not?

The Crocker Bank ads were just a song about people’s lives changing and had nothing to do with selling a product or idea. It was a new concept to have just a song be featured in an advertisement. It did not attract the intended customers because the people that came to the bank and were asking for money. The bank didn’t want to give them this money because they didn’t have any money or collateral. 3.

Why did MTV do that made their campaign to get cable companies to carry their channel? Why was it so successful?

MTV created a campaign that pushed for viewers to call their cable companies and demand for them to add MTV. It was successful because they had huge rock stars say “I want my MTV” and then they put it on TV. 4.

What did Tommy Hilfiger do to gain attention to his brand? How did this help his brand become known?

Tommy Hilfiger had an advertisement that introduced an unknown to the world of fashion by comparing the owner to 3 other huge fashion designers. This helped his brand become known because people were appalled that he would compare himself to these huge designers, but it forced them to come into the store and see his amazing products. 5.

Where did the idea from Nike’s “Just Do It” campaign come from?

A man being executed said to the firing squad “Just do it” right before being killed. This was the “inspiration” for the Nike slogan. 6. According the many of those interviewed, what is the real purpose of advertising? The purpose of advertising according to those interviewed is to convince the customer to buy your products. You need to gain the attention of people in order to have they buy your products. 7.

Which television ad (discussed in this documentary) was very successful but did not even show the product or mention its name? What was special about this advertisement?

This advertisement was special because it was a revolutionary product, they also had a client that wanted an ad that was never born before, and they used a genre of advertising that hadn’t been used in the United States. Also, they had two wealthy men that said they would each pay for half of the ad. This ad was for Macintosh and the product wasn’t even shown in the ad. 8. Why did the proposal of the “Got Milk” campaign initially meet resistance? The proposal of Got Milk was meet with resistance because it was grammatically incorrect and not even English. They thought it was lazy and not easily understood.

Name: Sierra Pike_________________________ 9.

What did most of the successful advertisement developers have in common? Why is this so important in advertising? Most of the successful advertisement developers all had in common that they were not only innovative and creative but also wanted to take a risk. This is important in advertising because doing something new/different catches people eye and attention. This creates interest to the audience and they talk about the ad and product often....