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Jasmine Martinez 540 Dr. Polinsky Assignment 6 http://www.mynameisgriz.com/shop - Griz https://www.osonarley.com - Osonarley Creating an online media presence is crucial for an upcoming artist and an established artist. In a time where we can acquire any bit of information in an instant, it’s important to stay updated and follow the social media trends as they come and go. The two websites I chose different greatly in quality and I believe that this can be a factor in why some artist are successful and why some aren’t. At first glance you can see that Griz, a Detroit native, is a DJ and his website is organized in a way that flows and makes sense. Immediately you see he has a new single out. At the bottom of the page you can see al of the links to Griz’s social media and where to stream his music. At the top of the page, you are given options and depending on what you personally are looking for, it’s organized in a way that you will be able to answer any questions you may have. There is a tab for tours, music, news, shop, newsletter, liberators and about. The Osonarley website is not very pleasing to look at. It has a color scheme of purple and yellow, and I believe that the two colors dull the websites potential. At the very top it does all of the ways you can follow, listen, stream, download and buy Osonarley’s music. The website only has two tabs at the top where you can shop and another where you can read their blog about their tour. They only have one blog and it was published to the website in May 2018. A good website is constantly updated with new information. This is how your fans stay informed on what you are doing and what exciting upcoming events you have next. On Griz’s website, under the news tab, you see he just came out with a new single on October 31st, 2018. This is still recent which notifies the fans that he is active on his website. The tour dates on his

website are updated so that after a concert happens, those tickets are off of the website. The next concert Griz has is in Detroit at the Masonic Temple. In December. Both websites have photos that portray the personality and the essence of who the artist is. Griz wants all of his fans to feel included so under his liberators tab, you can sign up to be apart of Griz’s team. When you sign up you can earn perks such as, limited edition merchandise, VIP passes and opportunities to hangout with Griz himself. Websites should be a gateway to who the artist is and what they stand for. With Griz’s website you get a fun laid-back vibe and get the sense that he is a cool guy. With Osonarley’s website, you just see a lot of different things, that explain who Osonarley is, but it doesn’t do it in an aesthetically pleasing way. For my musical client, Pedro Pe$o, building a website would be easy because he already has a large media presence. He has an abundance of pictures and videos of him playing at shows that would liven up his website. Constantly updating the website would also be crucial, because you want to know that your artist is still creating music. For example, when Griz was making for music, he still had a newsletter keeping his fans informed on what he was doing so they didn’t think he just disappeared. I think once you establish a large enough fan base, having a newsletter like that is very helpful because it’s a form of promotion for upcoming music, merchandise, etc. A plan for Pedro Pe$o’s website would first start off with getting all of his music on his soundcloud. We would makes sure all of those links work. Then we would pick some pictures that show off who he is as a DJ and personality wise. We will start by picking what layout we want to have for his website, and would most likely use Wix.com because it is free and incredibly easy to maneuver. The first page would have his name and who he is, at the bottom of the website there would be all of the links to follow him on social media and the clink to his soundcloud. We would have tabs at the top that would guide anyone visiting his website. His bio, past performance video recaps, plans for the future and hopefully merchandise would be on

the website to help further promote Pedro Pe$o and so that his fans can gain a sense of understanding as to who he is. Pedro Pe$o is an artist who cares a lot about equality for everyone, being informed about what is happening in our government and ways to help the environment. I know on his website he would have links on how to register to vote, ways to help the environment and signing up for the Sierra Club which protects precious resources and wild places. I believe that these things will help make Pedro Pe$o stand out, because now everyone has a lot of similar styles and tastes, and inorder to make it, you need to have something different that makes you, you. The differences between a good and bad website are very easy to see at first glance, but there are other aspects that contribute to a good website such as, keeping it updated, adding new events, informing your fans of upcoming events and adding links to your music and ways to follow you. There are many more, but these are the things that immediately came to mind for my client. I know Pedro Pe$o and I can create an exciting and engaging website that includes all of the aspects of a good website that will make fans want to visit again and again....