Assignment ent300: Kayman beauty PDF

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FACULTY OF BUSINESS AND MANAGEMENT ENT 300 (FUNDAMENTAL OF ENTREPRENEUR)KAYMAN BEAUTY BY NABELLA ANUARNAME: HANI ZAFIRAH BINIT MOHD YUSOFSTUDENT ID: 2018803324GROUP PROGRAME: BA119 5CLECTUER NAME: MADAM NOOR AFEEDA BINTI RAMLITABLE OF CONTENTNO. CONTENT PAGE1)EXECUTIVE SUMMARY 12) INTRODUCTION 2-3) ...

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FACULTY OF BUSINESS AND MANAGEMENT ENT 300 (FUNDAMENTAL OF ENTREPRENEUR)

KAYMAN BEAUTY BY NABELLA ANUAR

NAME: HANI Z F STUDENT ID: 20

03 4

GROUP PROGRAME: BA11

C

LECTUER NAME: MADAM NOOR AFEEDA BINTI RAMLI

TABLE OF CONTENT

NO.

CONTENT

PAGE

1.0)

EXECUTIVE SUMMARY

1

2.0)

INTRODUCTION

2-3

3.0)

5 OF PERSONAL ENTREPRENEURIAL COMPETECIES

4-5

4.0)

SWOT ANALYSIS

6

5.0)

APPENDICES

7

6.0)

REFERENCES

8

1.0)

EXECUTIVE SUMMARY Kayman Beauty was founded by Nabella Anuar and her husband, Amirul Siddiq. She

started her business at 23-years old as an agent dropship. Meanwhile, her husband has worked in ZALORA before deciding to stop to help Nabella manage their companies. Kayman Beauty’s headquarters (HQ) was located at U13, Seksyen, 18 1-F, Jalan Setia Perdana BE U13/BE, Setia Alam, 40170 Shah Alam, Selangor. Their operations start from 10 AM until 5:30 PM from Monday to Friday. They also have their manufacturer to produces its products located at Moha Biotech Manufacturing, Kawasan Perindustrian, No 1140, Jalan Sri Putri 3/2, Taman Putri, 81000 KulaiJaya Johor. Kayman Beauty was established in 2017 to inspire confidence in local beauty products. They believe that they can enhance their small company to an international market and can produce more products in future. They have six types of skincare products currently which CoalFace Soap, CoalBerry Cleanser, Rosa Glow Treatment Essence, Skintella Repairing Serum, Golden Cocoon Multi-Element Mask (MEM) and Wipe-It-All Facial Cleansing Wipes. All of these products are highly recommended and easily out of stock.

1

2.0)

INTRODUCTION Kayman Beauty was founded by the very young successful entrepreneur, Fatin Nabila

Binti Khairul Anuar also known as Nabella Anuar while the co-founder is her husband itself, Amirul Siddiq. She comes from Sungai Petani, Kedah and was studied at University Teknologi Malaysia (UTM). She started with a small business when she was 23-years-old as an agent dropship. Since Nabella comes from a business blooded-family, there is no problem for her to manage her own business. In 2017, after a few struggle she had as a dropship agent of selling bags, tops and shoes, finally, she was able to build her own company called as Kayman Beauty with a capital of RM 15,000. She chooses skincare business to help people out there who has skin problems and to embrace confidence among women in Malaysia. Kayman Beauty was established in 2017 and registered under SSM (002267257-V) to inspire confidence in local beauty products made proudly in Malaysia . The location for Kayman Beauty’s team creates and build their brand are located, U13, Seksyen, 18 1-F, Jalan Setia Perdana BE U13/BE, Setia Alam, 40170 Shah Alam, Selangor. while the factory to produce the products are located at Moha Biotech Manufacturing, Kawasan Perindustrian, No 1140, Jalan Sri Putri 3/2, Taman Putri, 81000 KulaiJaya Johor. Since, Kayman Beauty is ecommerce they only selling their products through online at their own social media such as Instagram (@kaymanbeautyhq), Twitter (@kaymanbeauty) and Facebook (@Kayman HQ) and also their website at www.kaymanbeauty.com/. Currently, Kayman Beauty is selling six skincare products which are CoalFace Soap, CoalBerry Cleanser, Rosa Glow Treatment Essence, Skintella Repairing Serum, Golden Cocoon Multi Element Mask (MEM) and Wipe-It-All Facial Cleansing Wipes. These products are highly recommended and easily out of stock because of their main ingredients are using activated charcoal that we know it has a lot of benefits to our skin as it can effectively clean the skin, unclogs pores, removes deeper impurities, and dead skin cells. The result can make your skin smooth, supple, and even-toned skin as their objectives is to help people achieve healthy, beautiful and radiant skin. Besides, the price range is also very affordable for local products, beginning from RM 13.50 to RM 235.00. The reason why I choose Kayman Beauty as my case study because I trust their products as I consume their CoalFace Soap. Although, they are new in the beauty industry, around three years, their small tiny teams really hardworking to maintain their brands in the beauty industry and to make people trust their brand. Their founder, Nabella Anuar once said that she wants to 2

make her brands more quality and international in 2020 even there is a lot of challenges that she and her teams need to go through. There is a lot of feedback they received from their customers as they are using Kayman Beauty’s products to treat their face from the breakout. From that, Kayman Beauty start trusted by the public because of its high-quality products. Nowadays, there is a lot of local products that have high-quality ingredients such as Zarzou, Alluskin and others but Kayman Beauty still can manage to get the first place among customers.

3

3.0)

5 OF PERSONAL ENTREPRENEURIAL COMPETENCIES

1. Sees and acts on opportunities An entrepreneur always looks for and takes action on opportunities likes Nabella Anuar, she always finds a new opportunity in beauty industries to expand her products into markets even there is a lot of competitors nowadays, but she and her teams work very hard to ensure the brand can equivalent with other brands. For example, nowadays the use of Centella Asiatica is becoming more widespread in the beauty industry, so she takes an opportunity to put in her serum called Skintella Repairing Serum and surprisingly it has a lot of positive feedbacks among consumer. She and her teams also created a travel kit for those who love travel, which is super convenient for the consumer to use. This shown that Kayman Beauty always seeks a new opportunity for they enhance their marketing and brands. 2. Persistence An entrepreneur is able to make repeated efforts or take different actions to overcome an obstacle that gets in the way of reaching goals. In Nabella Anuar’s situation, as she launched the products on Feb 2017, she only received several orders in a week and over the past three months, their sales are not as good. However, after she received good feedbacks from her customers, their products become famous and people started to believe her products. She is not only women that easily give up but she managed to change society’s perspective towards local products. Nowadays, they received a lot of orders, especially during Hari Raya and surprisingly their brands advertised on MRT now. 3. Information seeking An entrepreneur is able to take action on how to seek information to help achieve business objectives or clarify business problems. When Nabella wants to produce a new product, she and her teams always do a deep R&D about the ingredients, how the ingredients react to the skin such as Alpha Arbutin, Niacinamide to ensure the ingredients does not harm to the skin. They keep recreating their formula if they did not find the best ingredients. Besides, she takes Sarah Lee and Christine Chang, Founder of Glow Recipe as a source of inspiration in the field of industry and beauty. That is why she is always looking for an opportunity to attend a "business talk" so that she can increase business knowledge and science of beauty and help people who have struggling to cure their skin problems besides develop their companies with more advanced. 4

4. Concern for High Quality of work An entrepreneur acts to do things the meet certain standards of excellence which give him greater satisfaction. Nabella Anuar is a very meticulous person when it comes to business. When she wants to launch her new product, she will try to her face first. After she satisfied with the products, she will give samples to her friends and customers to try to get the feedback as well as the collection database. This is to ensure that she and her teams create a high-quality product and give benefits not only for her but also towards her customers. 5. Persuasion An entrepreneur can successfully persuade or influence others for mobilizing resources, obtaining inputs, organizing productions and selling his products or services. Nabella Anuar itself is an influencer when she has almost 30.5k of followers on her Instagram account. She always promotes her products through her story IG to attract her customers. She also gives her products to another influencer to try it out and use them to do a review her products at Twitter. Moreover, Kayman Beauty uses its Twitter account to share their customer’s feedback and share the skincare tips. This can attract other peoples to read it as it will appear at their timeline. So, she has a lot of medium to use to attract their customers and generate sales as well.

5

4.0)

SWOT ANALYSIS Kayman Beauty’s SWOT Analysis

Strength 

Weaknesses

Nabella have a

lot



of

To get the trust



of

Threats

Kayman provides

an

followers so

people about

opportunity

she

local

for people to

products

earn income

To

maintan

by becoming

the

high

an agent and

can

promote her products through



Opportunities

 her

story IG.

quality

of

dropship

Use another

products

to

their products

influencer to

compete

give it a try

with

her products

competitors

and

do

especially during

other

pandemic COVID-19.

an

honest



Expand

review of her

other

products.

countries. 

to

High demand in producing more products.

6



Alluskin



Zarzou



Yellow Gorgeous



Jelita.KL

5.0)

APPENDICES

(The founder of Kayman Beauty, Nabella Anuar and her husband, co-founder of Kayman Beauty, Amirul Siddiq)

(Kayman Beauty’s products) 7

6.0)

REFERENCES

 Arshad, D. A. (n.d.). Theories and concept of entrepreneurship. 

Kayman Beauty. (n.d.). Retrieved from https://kaymanbeauty.com/

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