BAMM Marketing Management ALL IN Source BY Jayson C PDF

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BAMM MARKETING MANAGEMENT ALL IN SOURCE BY JAYSON C. LUCENA JAYSON C.LUCENA CREATOR

Marketing is a management process that includes 4 elements, namely: Select one: a. promotion, place, price, people. b. people, price, product, promotion. c. product, price, promotion, service. d. price, place, promotion, product. _____ is the reason customers buy from you and not the competition. Select one: a. Unique Sales Business b. Undying Sales Promotion c. Unified Service Promotion d. Unique Sales Proposition Knowing your customers can be done by Select one: a. studying future changes in your customers’ markets and lives to anticipate needs. b. asking random questions to feel their pulse. c. All of the above d. identifying decision-makers who are buying your product or service. _____ is the most basic concept for marketing. Select one: a. Human needs b. None of the above c. Desire d. Imagination What we want is largely influenced by Select one: a. culture and individual personality. b. our family and friends. c. mass media. d. pressure from society. A study showed that 80% of U.S. consumers say they would spend more money just to ascertain Select one: a. they are first in the market. b. an excellent product. c. a superior customer experience.

d. None of the above Humanize your communication means Select one: a. empathizing and emoting with customers. b. using face to face when interacting with customers. c. All of the above d. making sure to use your customers’ names. _____ are the major factors of customer commitment. Select one: a. Customer satisfaction and trust b. Product excellence and service c. All of the above d. Open communication and integrity Inbound marketing is also known as Select one: a. strategic marketing b. pull marketing c. All of the above d. push marketing Traditional outbound marketing uses Select one: a. T.V. ads, billboards b. magazines, catalogues, brochures c. All of the above d. email blasts Marketing is positioning the right product in the right place, at the right price, when there is any opportunity. Select one: True False No matter how good your product or service is, the reality is that no-one will buy it if they don't see it. Select one: True False At the center of every successful business is knowing and understanding customer needs.

Select one: True False Your Unique Sales Proposition is permanent even if the market changes. Select one: True False It is not proper to monitor what your competition is doing because of business ethics. Select one: True False If you engage in direct selling to individuals, find out your customers' demographics like age, gender, occupation, marital status and interests. Select one: True False Increase in customer base happens when you are nice to them. Select one: True False Negative feedback and customer complaints are stumbling blocks to a business’ success. Select one: True False Inbound marketing costs 62% less per lead than outbound marketing. Select one: True False The surge of information accessible on the internet has caused a radical shift in consumer purchasing behavior. Select one: True False Marketing is a management process that includes 4 elements, namely: Ans: b. price, place, promotion, product. _____ is the reason customers buy from you and not the competition.

Ans:

Unique Sales Proposition

Knowing your customers can be done by Ans:

All of the above

_____ is the most basic concept for marketing. Ans: Human needs What we want is largely influenced by Ans: culture and individual personality. A study showed that 80% of U.S. consumers say they would spend more money just to ascertain a. a superior customer experience. Humanize your communication means b. All of the above _____ are the major factors of customer commitment. a. Customer satisfaction and trust Inbound marketing is also known as a. pull marketing Traditional outbound marketing uses c. All of the above Marketing is positioning the right product in the right place, at the right price, when there is any opportunity. False No matter how good your product or service is, the reality is that no-one will buy it if they don't see it. False At the center of every successful business is knowing and understanding customer needs. True Your Unique Sales Proposition is permanent even if the market changes.

False It is not proper to monitor what your competition is doing because of business ethics. False If you engage in direct selling to individuals, find out your customers' demographics like age, gender, occupation, marital status and interests. True Increase in customer base happens when you are nice to them. False Negative feedback and customer complaints are stumbling blocks to a business’ success. False Inbound marketing costs 62% less per lead than outbound marketing. True The surge of information accessible on the internet has caused a radical shift in consumer purchasing behavior. True Strategic marketing planning is an one-time on-going process that the management and operations staff of a company goes through to develop and execute effective marketing strategies. False The strategic marketing planning process includes developing a strategic viewpoint for the company to work on and how to implement the strategy; identifying promotional opportunities and assessing the marketing opportunities; researching, analyzing and identifying the target markets; preparation and execution of the marketing plan; and measuring and assessing the results of the marketing efforts of the company. True A strategic marketing plan is used as rules and regulations a guide in conducting the company’s daily business as well as making short-term and long-term plans. False The main benefit of a strategic marketing plan is that it will guarantee revenue and profit for the

company it presents an organized, written guide for a business to follow to attain its objectives and goals. False Knowing who the target market is, what they do, how old they are, where they live, how they think and feel, what their hobbies are and more are not important major considerations in crafting a strategic marketing plan. False Factors such as customers, people, process to create the product or service, as well as the presentation of the product are some of the added areas of the 4Ps of marketing. True Research and monitoring your competition is a minor major component of developing an effective marketing strategy. False You cannot can combine both mix and strategy because it will make your business weak strong. False To attain the company’s objectives in the target markets, you need to plan, analyze, control, and implement pray. False A SWOT analysis is a detailed analysis of the company’s situation. True The Single Attribution method is used by appending revenue cycle projections to a first touch single attribution the most popular methodology for monitoring the results of marketing programs. It is done by appointing all the value to the first or last program that touched the deal. False The Attribute across Multiple Programs and People is the approach that projects several touches from several people to close a deal and tries to measure the contribution of each individual touch. True The Multi-Touch Attribution is best done with a complex simple even distribution.

False A great way to assess the real impact of a specific marketing program is to examine its effectiveness against an organized control group by comparing the results of both groups. True Regression is a statistical technique that shows how outcomes of sales volume rely on a range of independent marketing touches and other non-marketing elements. True A marketing department operates in a sales environment influenced by local or foreign micro-environmental or macro-environmental forces. Select one: True False Micro-environmental Macro-environmental forces include demographics, economics, cultural and social factors, political and legal factors, technology and the natural environment while macro-environmental micro-environmental forces are distinct and unique, such as customers, marketing intermediaries, producers, public entities and the company itself. Select one: True False Events involving a producer or vendor can potentially affect customer satisfaction, whether those events impact the availability of materials, product quality or supply chain costs. Select one: True False Question 4 Incorrect Mark 0.00 out of 1.00 Flag question Question text Publics are places that provide venues for marketing activities groups that make a major impact on marketing activities created to contribute to customers’ satisfaction with a product and an organization. Select one: True False Satisfied customers are a public that add to a marketing initiative through positive word-of-mouth. Select one: True The demographic environment is a major force that can shape opportunities and pose threats in a company’s macro-environment.

Select one: True A demographic trend that is most visible is emerging markets like China that is attracting more attention from global markets the changing age structure of the population. Select one: True False The middle age group has Baby Boomers have created a massive “bulge” in our population’s age distribution. Select one: True False The Gen-X are the generation that is always-connected have been influenced by a wide range of political and cultural shifts, perhaps most notably the development of various technologies. Select one: True False The distinct characteristic of a Millennial is their absolute fluency and comfort with computer, digital, and internet technology. Select one: True False Question 11 Correct Mark 1.00 out of 1.00 Flag question Question text Factors that influence consumer purchasing power and spending patterns are included in the natural economic environment. Select one: True False Question 12 Correct Mark 1.00 out of 1.00 Flag question Question text The areas of concern in the natural environment are the shortage of raw materials, increased pollution, government involvement in natural resources management, among others. Select one: True False Question 13

Correct Mark 1.00 out of 1.00 Flag question Question text The technological environment accounts for forces that develop new technologies, developing new product and market opportunities. Select one: True False The political cultural environment is composed of traditions and other factors that influence society’s basic values, perceptions, preferences, and behaviors. Select one: True False Question 15 Correct Mark 1.00 out of 1.00 Flag question Question text Reactive Proactive marketing takes on the environmental management perspective using psychological, political, economic and public relations skills to manage environmental forces to the company’s benefits while proactive reactive marketing considers marketing environmental forces as absolutely uncontrollable and tough to predict. Select one: True False There is no need to know the needs and wants of your customers for as long as you go with the market trends. Select one: True False Knowing your customers involves interacting and being with them. Select one: True False The company needs sound information to produce superior value and satisfaction for its customers. Select one: True False Customer insight should never be used for marketing strategy and policy. Select one: True False

You can assess and evaluate information needs through an effective management interactive system or MIS. Select one: True False The MIS caters only to the company’s marketing and other managers. Select one: True False Question 7 Correct Mark 1.00 out of 1.00 Flag question Question text An effective MIS balances what data users would like to own against what they really need and what is viable to offer. Select one: True False Question 8 Correct Mark 1.00 out of 1.00 Flag question Question text The world is monitored by the MIS so that decision-makers know how to make policy decisions. Select one: True False Question 9 Correct Mark 1.00 out of 1.00 Flag question Question text Information alone has no worth its value comes from its use. Select one: True False The systematic gathering and analysis of publicly available information about markets is known as competent marketing intelligence. Select one: True False Question 11

Correct Mark 1.00 out of 1.00 Flag question Question text The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is called market exploration. Select one: True False Question 12 Incorrect Mark 0.00 out of 1.00 Flag question Question text The marketing research process starts with (1) defining the problem and research objective; (2) developing the research plan for collecting information; (3) interpreting and reporting the findings; and (4) implementing the research plan – collecting and analyzing the data Select one: True False Question 13 Incorrect Mark 0.00 out of 1.00 Flag question Question text Primary data consists of information that already exists somewhere, having been collected for another purpose while secondary data consists of information collected for the specific purpose at hand. Select one: True False Online marketing research includes internet surveys, online panels, experiments, and online focus groups and brand communities. Select one: True False Question 15 Incorrect Mark 0.00 out of 1.00 Flag question Question text

Managing general information about individual customers and carefully managing customer touch points to maximize customer loyalty is called customer loyalty points. Select one: True False A consumer market consists of all the individuals and households that buy or acquire goods and services for personal consumption. Select one: True False Question 2 Correct Mark 1.00 out of 1.00 Flag question Question text The 4 major factors that influence consumer buyer behavior are psychological, physical, emotional and spiritual cultural, social, and personal. Select one: True False Pottery Barn sells more than just home furnishings. It sells upscale yet casual, family- and friend-focused lifestyle is an example of a social personal factor affecting consumer buyer behavior. Select one: True False Question 4 Correct Mark 1.00 out of 1.00 Flag question Question text Subculture Culture is a set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions while culture subculture is a group of people with shared value systems based on common life experiences and situations. Select one: True False Question 5 Incorrect Mark 0.00 out of 1.00 Flag question Question text A caste system social class is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors.

Select one: True False Question 6 Incorrect Mark 0.00 out of 1.00 Flag question Question text Word-of-mouth influence is the impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior same as while buzz marketing is creating opinion leaders to serve as “brand ambassadors” who spread the word about a company’s products. Select one: True False You are an opinion leader if you possess special skills, knowledge, personality, or other characteristics to exert social influence over others. Select one: True False Marketers are NOT intimidated by the onset of online social networks. They are working to harness the power of these new social networks and others to promote their products and build closer customer relationships. They hope to use the internet and social networks to interact with consumers and become a part of their conversations and lives. Select one: True False Question 9 Correct Mark 1.00 out of 1.00 Flag question Question text A schedule lifestyle is a person’s pattern of living as expressed in his or her activities, interests, and opinions. Select one: True False Question 10 Incorrect Mark 0.00 out of 1.00 Flag question Question text A behavior personality is the unique psychological characteristics that distinguish a person or group.

Select one: True False A brand personality is the specific mix of human traits that may be attributed to a particular brand. Select one: True False Question 12 Incorrect Mark 0.00 out of 1.00 Flag question Question text People can form different perceptions of the same stimulus because of selective retention, selective attention, and selective distortion. Select one: True False Dissonance-reducing Complex buying behavior is consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands. Select one: True False Question 14 Incorrect Mark 0.00 out of 1.00 Flag question Question text Variety-seeking Habitual buying behavior is when consumers do not search extensively for information about the brands, evaluate brand characteristics, and make weighty decisions about which brands to buy. Select one: True False The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Select one: True False The major steps in designing a customer-driven marketing strategy are market segmentation, targeting, differentiation and positioning. Select one: True False

Question 2 Correct Mark 1.00 out of 1.00 Flag question Question text Positioning is evaluating each market segment’s attractiveness and selecting one or more market segments to enter. Select one: True False Differentiation is arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. Select one: True False Question 4 Incorrect Mark 0.00 out of 1.00 Flag question Question text Market targeting involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. Select one: True False There are several ways to segment a market. Select one: True False Question 6 Correct Mark 1.00 out of 1.00 Flag question Question text The following variables are used in segmenting business markets: geographic, demographic, psychographic, and behavioral. Select one: True False “Kraft promotes Jell-O to children as a fun snack. For adults, it’s a tasty, guilt-free indulgence – the most sweet-tooth satisfaction 10 calories can hold.” – is an example of behavioral segmentation. Select one: True

False Question 8 Correct Mark 1.00 out of 1.00 Flag question Question text “Mountain Dew projects a youthful, rebellious, adventurous, go-your-own-way people. Coca-Cola Zero appears to target more mature, practical, and cerebral but good-humored people.” – is an example of demographic segmentation. Select one: True False Question 9 Incorrect Mark 0.00 out of 1.00 Flag question Question text “M&M’s runs ads throughout the year but prepares special ads and packaging for holidays and events such as Christmas, Easter, and the Super Bowl.” – is an example of benefit segmentation Select one: True False Market segments must be measurable, accessible, substantial, differentiable and actionable. Select one: True False Question 11 Correct Mark 1.00 out of 1.00 Flag question Question text Undifferentiated marketing strategy is targeting different market segments with one offer. Select one: True False Question 12 Incorrect Mark 0.00 out of 1.00 Flag question Question text Differentiated marketing is targeting several market segments and designs separate offers for each. Select one:

True Global marketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Select one: True False Question 14 Correct Mark 1.00 out of 1.00 Flag question Question text The full positioning of a brand is called the brand’s project proposal. Select one: True False The positioning statement summarizes company or brand positioning using: To (target segment and need) our (brand) is (concept) that (point of difference). Select one: True False Co-branding is one of the brand elements which aids cons...