BUS 4970 Syllabus 2019 FALL Final 2 PDF

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BUS 4970 – FALL 2019 CAPSTONE: GLOBAL STRATEGIC MANAGEMENT Professors: Dr. Ellen A. Drost Office: Simpson Tower F708 Phone: (323) 343 2965 Email: [email protected] Dr. Greg Kunkel Office: Simpson Tower F619 Phone: (323) 343-2816 Email: [email protected] Dr. Kon Lai Office: Simpson Tower F906 Phone: (323) 343-2945 Email: [email protected] Dick Gregerson Office: Simpson Tower F717 Phone: (714) 272-7863 Email: [email protected]

Dr. Bo Li Office: Simpson Tower 710 Phone: (323) 343-2893 Email: [email protected] Dr. Jean Loo Office: Simpson Tower F316 Phone: (323) 343-2872 Email: [email protected] Edan Epstein Office: Simpson Tower F717 Email: [email protected] Dr. Laura Whitcomb Office: Simpson Tower F801 Phone: (323) 343-2910 Email: [email protected] Game Administrators: Kay Mak & Aakanksha Tasgaonkar Office Hours: Mon: & Thurs.: 1:00 PM - 6:00 PM Office: Simpson Tower F805 Email: [email protected]

1. BUS 4970 PREREQUISITES: ACCT 2100, 2110 – Accounting Principles ECON 2010, 2020 – Principles of Economics FIN 2050 – Legal & Regulatory Environment BUS 3050 – Business Communications CIS 3010 – Management Information Systems ECON 3060 – Statistics for Business Analysis

FIN 3030 – Business Finance MGMT 3060 – Operations Management MGMT 3070 – Management & Organizational Behavior MGMT 3080 – Business Responsibilities in Society MKT 3100 – Principles of Marketing

2. REQUIRED MATERIALS: a. Blue book (8.5 x 11) for written case examination. b. Crafting & Executing Strategy , 22nd Edition. Thompson, Peteraf, Gamble, Strickland. McGraw-Hill. 2020. ISBN: 9781260075106 / loose-leaf 9781260157185. c. The Business Policy Game, An International Strategy Simulation: Players Manual. Cotter & Fritzsche, 7th Edition, 2016. The Game’s supporting web site is: https://bpgsim.net/ Copies of the books (both the text and game manual) are available on library reserve. d. License to play Business Policy Game (BPG), must be purchased by each team by September 12th directly from the BPG website for $120 per team. (If a license is not secured by September 12th, team members will be unable to complete the assignments necessary to pass the course.)

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3. STUDENT LEARNING OBJECTIVES Upon completion of this course, students will be able to: 1. Apply functional knowledge acquired in the different disciplines of business to produce, in a team context, a coherent two-year plan. 2. Apply teamwork skills, honed in group projects throughout the business program, to work effectively in a culturally diverse, cross-functional team. 3. Identify the key components of a company’s strategy, analyze the company’s resources and capabilities, analyze the competitive forces in the company’s industry, analyze the opportunities and threats in the global environment, and synthesize this information to provide recommended future strategies for the company in a clearly written format. 4. Conduct research on a company’s recent strategies and the trends in its environment, analyze and evaluate the company’s financial performance, draw conclusions about the future prospects for this company, and communicate these conclusions orally. 4. COURSE CONTENT: Through the use of a simulation game and business case analysis, the course demonstrates the integration of accounting, finance, economics, marketing, operations, quantitative analysis and human resource management. As a major focus of the course, students work in teams to identify and resolve problems, and implement plans. The course uses a computer simulation management game to provide students with an experience in business decision-making under uncertainty. Students develop and implement strategies to operate an ongoing firm in an international environment. Each firm competes in a consumer goods industry against several other firms. Students are responsible for decisions related to product price, quality, production, aggregate planning, marketing and financing. Students are expected to utilize knowledge gained in the business core courses and to apply the appropriate techniques and tools. Students will be dealing with issues related to (but not limited to) the following: Accounting: Finance: Marketing: Operations Management: Economics & Statistics: Management: Information Systems:

Application and interpretation of accounting data. Ratio analysis, financial statements, and financial planning. Product line management, strategies of promotion, advertising and pricing, and analysis of the marketing environment. Aggregate production planning and production standards for quality, cost and quantity control. Statistical analysis and quantitative models including forecasting methods, and the economic environment. Planning, organization, motivation, and communication. Forecasting and financial simulation models.

5. GRADING:

POINTS

Performance on Computer Simulation Game Two-Year Plan Final Report and Condition of Firm Written Exam on one Case Oral Exam on Written Case in a Class Panel Discussion Business Assessment Test & Class Participation

20 20 20 20 10 10 100 ADA Statement: Reasonable accommodation will be provided to any student with a disability who is registered with the office of students with disabilities and requests needed accommodation.

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6. ASSIGNMENT SCHEDULE:

WEEK 1

TOPIC

READING ASSIGNMENT Course Orientation, Grouping into Teams Player's Manual:

Lecture on Management Game all chapters 2

Lecture on Forecasting & Production Management Mgmt Text: Ch.1-2 Business Policy Game Exercise on Canvas

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Lecture on Finance/Accounting Mgmt Text: Ch. 3-4

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Lecture on Competitive Strategy & Industry Analysis Mgmt Text: Ch. 5-6 Each team must purchase Game license from BPG website by September 12. Preliminary Weighting Factors are due September 12 to your professor.

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Lecture on Corporate Strategy Class discussion of Costco Case Final Weighting Factors are due September 19 to your professor.

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In-Class Disney Case Strategy Application Project

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Written Exam on one of three cases (Chipotle, Netflix, Under Armour ) randomly selected by your professor; therefore, you must be prepared to write on all three cases. Bring a Bluebook (8.5 x 11).

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Lecture on How to Prepare the Two Year Plan

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Meet team-by-team with your professor regarding progress on Two Year Plan.

Mgmt Text: Ch. 8&12

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Library Research, Analysis, and Preparation for Case Panel in Library North B101 Bring a flash drive so you can do research and save information on your case company during class. Two-Year Plan due Wednesday, October 23 to your professor by 4:00 PM.

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Business Assessment Test. (Bring Scantron)

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Chipotle - Oral Exam Panel Discussion with assigned students participating before entire class.

13

Netflix - Oral Exam Panel Discussion with assigned students participating before entire class. Meet team-by-team with your professor to go over the Two Year Plan.

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Under Armour - Oral Exam Panel Discussion with assigned students participating before entire class.

15

THANKSGIVING WEEK BREAK

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Discussion of Final Report assignment

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Final Written Report and Final Oral Presentation (required to use PowerPoint presentation software) to "Board of Directors" by each team. 3

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7. READING ASSIGNMENTS: Reading assignments in the Strategic Management text provide a foundation for analyzing cases, selecting objectives/strategy in the computer simulation game, and participating in class discussions. Students should become thoroughly familiar with The Business Policy Game and be prepared to discuss the game during the first week. 8. BUSINESS CASES and WRITTEN CASE EXAM: All students are required to analyze five cases. The Costco and Disney cases will be discussed in class. Students are expected to have analyzed these cases prior to class. Students should use this opportunity, and the lectures on strategy, to prepare for the Written Exam. During the seventh week, three other cases will be used in a Written Exam. At the start of the Written Exam, the professor will randomly assign one of the three cases to each student. Each student will then write an analysis of the one case. The student assumes that he/she is a consultant with the goal of finding a course of action leading to the firm’s long-term benefit - after making a thorough analysis of the firm's situation in world markets. For this case analysis and Written Exam, students are only permitted to use the material in the case and perform their case analysis based on the time frame presented in the case. This is an individual assignment, earning each student an individual grade. 9. ORAL EXAM on WRITTEN CASE in a CLASS PANEL DISCUSSION: During the thirteenth, fifteenth, and sixteenth weeks, the three cases covered on the Written Exam will be examined/recited/tested during a class Panel Discussion. Each student should be prepared to fully discuss the same case that was the subject of his/her Written Exam. For this Oral Exam, each student is responsible for having current information on his/her case, and will be asked about this information during the class examination. Students are expected to bring notes for reference. Students are required to attend all three case panel sessions for their own class but are forbidden from attending any class section other than their own section without the consent of their professor. 10. SUGGESTIONS FOR CASE ANALYSIS AND DISCUSSION: 1. Use facts and inferences to identify problems or weaknesses and to assess their importance. Search for the underlying causes of the problem. 2. Perform a financial analysis, including analyzing ratios to a) evaluate profits in relation to sales and assets, b) appraise the capital structure, and, c) determine the firm’s ability to raise additional capital. 3. In reviewing the firm's strategies and tactics, ask why actions were taken. The key to any analysis is WHY. 4. List several alternative solutions or strategies. Consider the implications of foreign competition, foreign sources of supply, and the firm's position in world markets. Make the best choice for the circumstances. 5. Recommend processes and procedures to implement the proposed solution by showing how it will work, how it will be paid for, and who will be affected. In other words, the solution must be financially, physically, and humanly possible.

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11. THE BUSINESS POLICY GAME (7th Edition): The computer simulation “Business Policy Game - 7 th Edition” (BPG) allows students to apply previously learned concepts, skills and techniques in an international competitive and goal-oriented environment. Successful management of a firm requires a balanced emphasis among all functional areas. The game is a dynamic-interactive simulation. The effectiveness of team decisions rests both on the decisions’ theoretical correctness and on the competitive decisions of other teams. The Business Policy Game (BPG) is at https://bpgsim.net/. During the first week of classes, each team will receive a Sign-in ID and an Initial password in order to access the Players section of the site, using Chrome. After teams have been formed and students have heard the lecture on the management game, each team must purchase a game license ($120 per team) from this website. Without valid licenses for every team, the game stops after Year 3, so getting licenses by September 12th is critical. 12. ACADEMIC HONESTY According to CSULA policy, ‘cheating is defined as the act of obtaining or attempting to obtain credit for academic work through the use of any dishonest, deceptive, or fraudulent means’. In the context of team projects, this includes: --copying others’ work, in whole or in part, and submitting it as your own; --submitting work obtained from a commercial service; --claiming a share of a team report, toward which insufficient contribution was made. BUS 4970 provides an opportunity for each student to develop and hone critical skills needed for success in business. Cheating makes a mockery of your participation in the course. It is the responsibility of all team members to maintain the integrity of the team. If you have specific questions or concerns about what actions are appropriate, ask your instructor for guidance.

GRADES ARE CALCULATED AS FOLLOWS: A > 92% 92> A- > 90% 90> B+ > 88% 88> B > 82% 82> B- > 80%

80> C+ > 78% 78> C > 72% 72> C- > 70% 70> D > 60% F < 60%

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13. CRITERIA WEIGHTING FACTORS: Each firm must submit Weighting Factors for the criteria used to measure successful performance in the simulation game. Values for Preliminary Weighting Factors are due to your professor as indicated on Page 7 of this Syllabus. Twenty (20) points or Weighting Factors must be distributed among the six criteria described below, subject to the stipulations given. RETURN ON ASSETS (ROA) =

Average Net Income Years 3 thru 6 Average Year End Assets Years 3 thru 6

RETURN ON EQUITY (ROE) =

Average Net Income Years 3 thru 6 Average Year End Equity Years 3 thru 6 At least 5 points must be given to the combination of ROA and ROE.

MARKET SHARE (MS)

=

Total Company Dollar Sales Years 3 thru 6 Total Industry Dollar Sales Years 3 thru 6

STOCK PRICE (SP) = Avg. Year End Stock Price Years 3 thru 6 At least 3 points must be assigned Stock Price (SP). UNIT PRODUCTION COST (UPC)

=

Avg. Unit Prod. Cost Years 3 thru 6

TOTAL NET INCOME (TNI) = Sum of Net Income for Years 3 thru 6 At least 2 points must be assigned to Total Net Income (TNI). Other Rules: - Except as noted above, 0 points may be assigned to a factor. - No fractional points may be assigned. - End game strategies are forbidden: teams that play endgame strategies will be penalized on their final score. 14. TEAM GAME SCORES: Final scores for each team are calculated at the end of Year 6 based on actual results in the six performance criteria and the weights assigned by each team. The highest possible overall score is 100 if the same team finishes first in every measure of performance. The lowest team will normally be in the range of 50 to 60. Final team scores will be provided at the end of the game. For ROA, ROE, MS, SP, and TNI the following formula is used for calculating the results: V = (M - [(L1 + L2)/2]) * (40 / (H1 - [(L1 + L2) / 2])) + 60 For UPC: V = (M - [(H1 + H2)/2]) * (40 / (L1 - [(H1 + H2) / 2])) + 60 Where: M = L1 = L2 = H1 = H2 = V =

Criteria Measurement for your Team Lowest Criteria Measurement for Industry Second Lowest Criteria Measurement for Industry Highest Criteria Measurement for Industry Second Highest Criteria Measurement for Industry Criteria Value

15. GAME DECISION SCHEDULE: All decisions are due by 1:00 PM on decision due dates. Upload your Decision File to the BPG Game Server and send screenshot of decision to [email protected]. There will be NO re-runs as a result of technical 7

problems your team encounters UNLESS you send the screenshot to this email address. You can download the game results from the BPG Game Server by 6:00 PM on the same day. WEEK

DAY

DATE

ACTIVITY

3

Thurs

09/05

Year 3/Quarter 1 (First Game Decision)

4

Thurs 09/12

Year 3/Quarter 2 Each team must purchase Game License from BPG website Preliminary weighting factors due (To your professor)

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Mon 09/16 Thurs 09/19

Year 3/Quarter 3 Year 3/Quarter 4 Final weighting factors due (To your professor)

6

Mon 09/23 Thurs 09/26

Year 4/Quarter 1 Year 4/Quarter 2

7

Mon

09/30

Year 4/Quarter 3

8

Mon

10/07

Year 4/Quarter 4

10

WED 10/23 Thurs 10/24

Two Year Plan due by 4:00 pm to your professor Year 5/Quarter 1

11

Mon 10/28 Thurs 10/31

Year 5/Quarter 2 Year5/Quarter 3

12

Mon 11/04 Thurs 11/07

Year 5/Quarter 4 Year 6/Quarter 1

13

Thurs 11/14

Year 6/Quarter 2

14

Mon. 11/18 Thurs 11/21

Year 6/Quarter 3 Year 6/Quarter 4

15

THANKSGIVING

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Final Exam

Final Report and Presentation (using PowerPoint presentation during the scheduled Final Exam period.

16. TEAM MEMBER EVALUATION: Team members evaluate each other's contribution (including their own) to the team effort at the final meeting after the Final Report has been presented. Each team member's individual share of the total points earned by the team is computed by multiplying the team scores for the Game, Two-Year Plan, and Final Report by the peer rating for individual performance. Your professor will give further instructions and provide forms for this evaluation.

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17. INSTRUCTIONS FOR COMPUTER SIMULATION GAME (BPG WEB BASED VERSION):

1. Each team will receive a sign-on ID and an initial password during the game simulation lecture. 2. Open Google Chrome and enter URL https://bpgsim.net. Click on Player and enter your ID; click Next, and then enter your Password. 3. You will see the simulation home page. It shows a summary of the last set of operating decision. 4. To enter your decision for the current quarter, use the menu bar and navigate to Decision- Decision entry. You can revise your decision inputs using the RESET tab; use the SAVE to save your revised decision inputs and upload to the game server. 5. The decision entry screen looks like the home page summary except the fields are open for you to enter your decision. 6. Don’t forget to press save before leaving this screen. 7. After your instructor runs the simulation for the quarter you can see how you did by looking at various reports. A good place to start is generally “Report F”. To display each of the reports use the drop down menus. 8. Many commonly used metrics can be displayed graphically. Use the “Graph” drop-down menu to select a graph. The graph is for net income for the first four quarters. 9. You can revise your decision inputs up until the decision deadline when the simulation is run. 10. Each class will have its own world number. World 31 32 33 34 35 36 37 38 39 40 41 42 45

Section 1 2 3 4 5 6 7 8 9 10 11 12 15

Professor Whitcomb Loo Loo Drost Gregerson Drost Whitcomb Kunkel Bo Li Lai Epstein Gregerson Epstein

Day Mo Mo Tu Tu TuTh TuTh We We Th Th TuTh TuTh Th

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Time 6:00-8:45 p.m. 6:00-8:45 p.m. 6:00-8:45 p.m. 6:00-8:45 p.m. 4:30-5:45 p.m 4:30-5:45 p.m. 6:00-8:45 p.m. 6:00-8:45 p.m. 6:00-8:45 p.m. 6:00-8:45 p.m. 1:40-2:55 p.m. 1:40-2:55 p.m. 6:00-8:45 p.m.

Room SH 357 KH C4077 SH 368 SH 240 FA 219 BIOS 246 BIOS 246 KH C4075 ASCB 132 SH 173 SH 142 SH 238 SH 169

11. The email addresses that work well with the game servers are calstatela.edu, yahoo.com and gmail.com. Each team should provide an email address to your professor and to [email protected] during the first week. 12. General Game Overview: a) Each class is a separate World which operates independently of the other Worlds in the other classes. The teams in each class (World) are companies, which compete against each other to manufacture and sell a consumer durable good with a wholesale price of about $10.00. b) For purposes of the game, all products are assumed to be the same and are in direct competition with each other. Each team establishes a strategy (explained...