BUSA 4150 Worksheet Personal Branding Attributes Matrix and Brand Statement 1 PDF

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Download BUSA 4150 Worksheet Personal Branding Attributes Matrix and Brand Statement 1 PDF

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Personal Branding Attributes Matrix Using the Top Five Strengths, Top Five Values, Top Five Personality Attributes, and Top Five Image Attributes, create your Personal Branding Statement. In each TOP FIVE category, use the attributes that are the most important to you to design a Personal Brand Statement that describes a. Your individual unique value b. What you can do? c. Who you can do it for? Here is an example: List Top Five Strengths (from BUSA 3150) Relator Arranger Connectedness Responsibility Strategic

List Top Five Values Commitment Freedom Happiness Hone sty Trust

List Top Five Personality Attributes Adaptable Energet c Friendly Optmistc Sociable

List Top Five Image Attributes Classic Conservat ve Elegant Establishment Professional

Example Brand Statement To provide strategic career direction to Coles College students by developing trust and offering honest and optimistic feedback. To help businesses and projects in strategic decision making using data analysis techniques and methods.

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Use the chart below to list your own top five and create your own personal brand statement. Select Top Five Values

Select Top Five Personality Attributes

Accomplishment Accuracy Adventure Ambiton Appreciaton Autonomy Comfort Commitment Enjoyment Freedom Happiness Health Honesty Independence Integrity Open--mindedness Power Productvity Security Self-- Respect Tolerance Trust Wealth

Adaptable Agreeable Amiable Amusing Brave Broad--mind ed Calm Careful Compassionate Courageous Creatve Decisive Determined Dynamic Emotonal Energetc Faithful Frank Friendly Imaginatve Optmistc Quiet Sociable

Select Top Five Image Attributes Academic Artstc Buttoned--down Business Casual Classic Couture Cultured Colorful Conservatve Edgy Elegant Entrepreneurial Establishment Fashion--forward Geek chic Hip Individual Leader Professional Sophistcated Technology Savvy Urban Worldly

Attributes of values, personality and image attributes adapted from the following source: Kang, K. (2013). Branding Pays--The Five Step System to Reinvent Your Personal Brand. Palo Alto: BrandingPays Media. 5/3/2021 10:07 a5/p5

Personal Brand Matrix and Personal Brand Statement Worksheet Student Name:

List Top Five Strengths (from BUSA 3150) Restorative

List Top Five Values

List Top Five Personality Attributes

List Top Five Image Attributes

Adventure

Broad Minded

Classic

Activator

Freedom

Creatve

Artstc

Adaptability

Open mindedness

Compassionate

Individual

Futuristic

Freedom

Adaptable

Entrepreneurial

Ideation

Honesty

Calm

Worldly

Create Your Personal Brand Statement by using the most important words above that illustrate your uniqueness and convey what makes you special: To help businesses and projects in strategic decision making by being futuristc, open-minded and creatve.

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