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Mars

1 The Success of Mars – Chapter 1 Case 1.1 Elias Urena Introduction to Business– GEB 1011 Professor Downey Broward College August 27, 2019

Case Background: Mars is an American manufacturer and a privately held business in its fourth generation of family ownership. Mars owns many food brands such as Snickers, Uncle Ben’s Rice, and Whiskas pet food. With Mars being in the Top 10 largest privately-owned businesses in America, they prefer to keep specific information private, with the exception of their internal facilities. When it comes to employees, Mars primarily focuses on tying employee compensation to financial results. Mars ensures they look after their employees or “Martians” by offering employee benefits and reward opportunities. The company encourages its employees to follow company guidelines and encourage crossdivision talent. The guiding principles, internal advancement, and reward opportunities that are practiced at Mars help employee retention. The five guiding principles being practiced at Mars are quality, responsibility, mutuality, efficiency, and freedom. These principles are guidelines for all employees working there and help establish a coherent work environment. Reward opportunities help employees to be more ambitious in the workplace, which then leads to them surpassing expected goals. Internal advancement

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keeps employees motivated to excel in work, which all leads back to Mars’ philosophy of tying employee compensation to financial results. There are a variety of pros and cons to company secrecy. Company secrecy is good for keeping original ideas and intellectual thoughts from being copied by other people and companies. It can also play a negative effect on a company. If everything is kept in secrecy, suitors and people interested in buying or investing in the company will not want to because they are unsure about what they are investing in. There are certain situations in which a company benefits by keeping information confidential. For instance, M&M. Their famous trademark is the white m labeled on every M&M shell. Their trademark is an original idea, so in order to protect it and keep it from being replicated, Mars keeps the information on how the process of the m label is done, private. There are other situations in which secrecy can be harmful. For example, keeping important ideas and company information disclosed to most, can drive away potential buyers and customers. They will not feel comfortable with the company because they can not trust what they are putting their money into. They become oblivious to how the company is being ran internally because everything is kept in private. This can drive away potential buyers and lead to an overall of a company....