Case Report - Beau & Arrow Part 1 (Packaging) PDF

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Download Case Report - Beau & Arrow Part 1 (Packaging) PDF

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Case: Beau & Arrow Part 1 (Packaging) Case Prompt: How do I create value when shipping? Help us design our packaging. Team #: J1

Team Name: Grant Johnson

Section:

NOTE All packaging must: Fit in a 10”X13” poly envelope, fit the brand of the company, be lightweight, durable, WOW the customer, and fit the client’s budget. See details on the Case Overview.

Part 1 – Designing the Packaging: Describe your overall strategy for the packaging. What is your theme or idea? The overall strategy for the packaging is a colorful and soft aesthetic that would match and compliment the logo of the company well. This will make the customer feel good about the company before they even open the packaging.

How does your packaging fulfill these requirements listed by the client? The colors will be soft variants of bright colors like pink and blue. This will make the packaging pop but still maintain the simplicity of the company.

Branding (How does your packaging fit the Beau & Arrow brand and appeal to the target market?)

WOW Factor (How does your idea WOW the customer and promote word of mouth?)

The packaging will WOW the customer with the logo appearing prominent on the packaging with a nice color that will compliment it well. Customers will enjoy when they receive the packaging and tell their friends as a nice bonus when talking about how nice the clothes are.

Since customers will enjoy receiving packaging from Beau and Arrow products, they will want to order it again. As such when they need to buy clothes again they will simply buy it online.

Repurchase How does your idea promote future purchases?

Item

Description and Strategic Reasoning

Unit Cost 1|Page

Example: Green ribbon to tie around the clothing within the package

Example: Green fits the branding colors we used. The ribbon will keep everything bundled together and will present the clothing well. Assembly will not add much packaging time.

Example: $0.04 for two feet of ribbon needed per item.

Laminate Paper

A soft pink with soft blue postcard sized paper in the packaging

$0.15

2’ Twine to wrap and secure packaging

$0.05

Pink packaging to be soothing to the customer and provide a positive feeling from the initial view

.20

Blue Dyed Twine

Pink Packaging

TOTAL COST OF PACKING SUPPLIES PER SHIPMENT (less than $0.50)

$0.40

Part 2 - Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost for each unit. (You may add rows as needed.) The Total Cost per Shipment must fit the client’s budget of $0.50 or less. When researching costs, use a purchase quantity of 1,000. See the Case Overview for details.

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Part 3: Create a “mock-up” of your packaging items. Take one picture of the mockup and paste the image below  

See Case Resources for tips on creating mockups and examples of other mockups. You may use any store-bought item or create any items by hand.

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You can create any design for the outside of the package and any items to be included inside the package.

PASTE IMAGE HERE:

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