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Introduction about Heineken: Slogan: How Heineken! A better beer deserves a better can. HEINEKEN Vietnam is founded in 1991 together with its merger partner SATRA. HEINEKEN Vietnam is also a subsidiary of HEINEKEN, one of the world’s most famous international brewers derived from Netherlands. HEINEKEN Vietnam’s vision is to be the leading, proud & responsible brewer, guided by its core values: Respect for People & Planet, Enjoyment, Quality and Passion for Winning.

HEINEKEN is a Netherlands company and is regarded as one of the world’s most famous international brewers. The company always strive to balance between delivering the highest quality beers to the customers as well as forming globally valued brands. Their beers have exerted the huge impacts on the beer market for a long time and are distributed as well as consumed over 190 countries worldwide. HEINEKEN stands by the core values: passion for quality, enjoyment of life, respect for people and for the planet. Mr. Jacco van der Linden is currently the Managing Director of HEINEKEN Vietnam (also the President of the Asia Pacific region). He has been working at HEINEKEN for more than 22 years, across the UK, Nigeria, the Netherlands, and Ireland. Previously, he was the Managing Director of HEINEKEN China. He has strong experiences in this field together with outstanding interpersonal as well as management skills....