DVB101 Task Analysis Document 2021 PDF

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Task Analysis Document for assessment 1 in 2021 (DVB101) Design Portfolio [Visual Communication Design]...

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Visual Communication Design Task Analysis Document | Design Portfolio 2

Persuasive Visual Campaign (Rhetorical Image Series) This task analysis will help you to articulate aspects of your project for your second assignment. The task analysis identifies information that will help you to target your design work for the major project submission, and provides you with the opportunity for feedback on your design process and design rationale. Please note: This task analysis should be an ongoing document. You should return to this template for EACH design phase and USE this document as raw notes for your final Design Documentation. You should complete as many of the document sections, with as much detail as you can, in order to help you in early development stages. For those sections which prove difficult, discuss this with your tutor and/or research similar brands and design exemplars. As your project progresses update and refine this document, filling in all relevant sections to summarise your approach.

1. Write down the Keywords / Identity for your selected brand (For example: Technological, Organic, Fluffy)

Playful, Cute, Funky

2. Context for the Design The Brand What is the name of the brand? Moosic Festival What is it? Music festival What is its key purpose? Music festival that plays pop songs

How should the brand communicate its identity – where would be key places a brand such as this could establish its profile (billboards, local publications, online placements)? You may need to research similar brands to identify all possibilities here.

Bus stop advertisements, billboard signs, Instagram posts, Youtube advertisements

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Visual Communication Design Task Analysis Document | Design Portfolio 2 The Demographics / Audience Who is the key market for this brand? Young adults from 18 – 28 years old Is there more than one target audience (e.g. primary and secondary)? Briefly profile your audience’s demographics – interest, situation etc.?

Is it a niche audience or a broad audience?

No

Taylor- 21 years old, student, likes fashion and latest trends Bella- 24 years old, music teacher, loves music and singing

It is quite niche as it’s targeted to a young adult audience.

3. Design Outcomes Logo / Logo variations: Visual Design What is the type of representation (Line / Form / Colour)?

Mostly pink, white and black

Does the design work because it uses a specific style? What is this?

The style is quite minimalistic

Co mmun i c a t i o n What is the principle message of the logo? It’s got a pun (Moosic) so it sends a fun yet youthful message Is there more than one message? Try to articulate the message/s as clearly as possible.

Cows are known to moo loudly and stereotypically, they have bells around their neck. When they moo and move about in a herd, it sounds like a concert albeit a off-key one. By using cow-based puns to promote the festival, it builds a relationship between cows and music.

Rhetorical Images: NB. This following section will be developed on an ongoing basis as the project progresses, but use this section as early as possible to start identifying an understanding and direction for the work. Visual Design What is the type of representation (style, aesthetics)?

Minimalist style with a lot of pastel colours

What does it do (emotional)? Makes people feel at peace

How is it used (lifestyle/context)? Promoting music to a targeted audience

Page 2 © 2021 Creative Industries, QUT, CRICOS No. 00213J UNIT NO: DVB101 UNIT TITLE: Visual Communication Design

Visual Communication Design Task Analysis Document | Design Portfolio 2

Audience Target persona / type example: Describe a specific audience for the image?

A young adult from the age of 18 years old who likes hanging out with people and listening to music most of the day.

Describe their demographic (Who), interests, skills, background etc.?

I have two specific audiences: Taylor- 21 years old, uni student, likes fashion and latest trends Bella- 24 years old, music teacher, loves music and singing

Psychographics - Why will your persona desire this brand?

It lines up with their interest, which is music. The theme is minimalistic which is right up their alley/

Co mmun i c a t i o n What is the principle message of the images?

By combining common music instruments with a cow’s head, it shows humour with music.

Is there more than one message?

No

What is the type of rhetorical appeal?

Humour and Puns

How have you used layout to enhance the visual communication?

I have a pink theme throughout the pages and I used a fixed amount of fonts so it wouldn’t look too messy.

Zeitgeist / Style What is the essential zeitgeist of the style (e.g. your style influence / era)?

Pastel colours

Have you clarified the style employed and researched specific designers / approaches?

I want to keep it minimalistic with a fixed colour scheme

Have you developed the style?

Yes

4. Examples of designs Include approximately 4 types of images, advertisements and posters etc. that can provide inspiration for your series and use styles that you are drawn to (this is part of the background research of the field). These should be examples that influence your design and may be used in your design document to show your design influences. (NB. these should be inserted in the following pages)

Page 3 © 2021 Creative Industries, QUT, CRICOS No. 00213J UNIT NO: DVB101 UNIT TITLE: Visual Communication Design

Visual Communication Design Task Analysis Document | Design Portfolio 2

Page 4 © 2021 Creative Industries, QUT, CRICOS No. 00213J UNIT NO: DVB101 UNIT TITLE: Visual Communication Design...