Email Analytics - Full discussion board and analysis PDF

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Full discussion board and analysis...

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Name Class Date My email titled COVID-19 Marketing Campaign Impact tried to give readers a better understanding on how the pandemic has been impact the way the largest companies do marketing and business. As can be seen, companies such as MC Donald’s, Burger King, and Audi are being very mindful in their marketing campaign as they slightly modify their logos in order to express their concerns regarding the current environment. These companies are also introducing new services and how they will deliver their products and services. My email open rate is 10.5%. I had two unique opens. The email was sent to 50 people, but only one person opened it twice. The two openings were made by a desktop device.

Under click rates, my email had 0%.

Under bounce rate I had a total of 28 bounces. Out of 50 sent emails, giving me a 56 percent bounce rate. This means that my email was detected as spam email which does not help me to pass my message along. I learned that in order to avoid getting my emails to have a low bounce rate. I should do the following: - Confirm that your list is OK to email with HubSpot - Make sure that you have imported all of your opt-out lists from other email systems into HubSpot - Remove any contacts from this list who haven't heard from you in over six months.

Under the data on engagement over time. My highest period of engagement was about 10 am the moment I published my email. After that, I did not have any open (as of 4:20 pm).

An HTML click map helps bloggers to verify which place and platform readers use to navigate and open the writer’s articles. By knowing their platforms, readers can have a hindsight on who their target group is, so the writer can adapt the message accordingly. As I have 0% click rates, my HTML click map is at 0% as well....