ENT530 Social Media Report PDF

Preview

Summary

SOCIAL MEDIA REPORTPRINCIPLES OF ENTREPRENEURSHIP (ENT530)FACULTY : BA- FACULTY OF BUSINESS AND MANAGEMENTPROGRAMME : BA251 - BACHELOR OF BUSINESS ADMINISTRATION(HONS). INVESTMENT MANAGEMENTSEMESTER : 4NAME : WAN NUR HAZIMAH BINTI WAN AHMADSTUDENT ID : 2020995017GROUP : JBC2514GLECTURER :MADAM ZANAR...

Description

SOCIAL MEDIA REPORT PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

FACULTY

: BA- FACULTY OF BUSINESS AND MANAGEMENT

PROGRAMME : BA251 - BACHELOR OF BUSINESS ADMINISTRATION (HONS). INVESTMENT MANAGEMENT SEMESTER

:4

NAME

: WAN NUR HAZIMAH BINTI WAN AHMAD

STUDENT ID

: 2020995017

GROUP

: JBC2514G

LECTURER

:MADAM ZANARIAH ABDUL RAHMAN

DATE

: 21 JANUARY 2021

ACKNOWLEDGMENT First and foremost, in the name of Allah, the Most Gracious and Most Merciful, Alhamdulilllah for the strength and chance in completing this social media report. A big appreciation to my lecture, Madam Zanariah Abdul Rahman for the valuable guidance and advice. She inspired me greatly to work in this report. I also would like to thank her for showing us some example and guideline related to the social media report. Besides, I would like to sincere thanks to my classmates who helped me throughout this assignment. I really appreciate for their kindness and moral support during Online Distance Learning (ODL). Last but not least, for their endless prayers and encouragement, my deepest gratitude goes to my parents and siblings. And for those that contributed and helped me towards this assignment, your kindness means a lot to me. Once again, thank you very much, may Allah S.W.T bless you all.

EXECUTIVE SUMMARY

Glossyburst is a local brand company that creates a brand concept which is cosmetics and lip cares that give benefits to consumer such as beauty and health. Our company goals is to be one of the brands that are great and recognized by the community like the other popular local brands such as SimplySiti, Velvet Vanity Cosmetics, Duck cosmetics and many more. The main objectives is to help them out by keeping their lip stay hydrated and moist, and at the same time give glossiness when they wear our cosmetics products. The company plans to produces product with high quality ingredients and material at affordable prices. The company, GlossyBurst, was established at the end of June 2019. GlossyBurst is currently selling variety type of lipgloss, cream blusher, and lip scrubs. We received a lot of good feedback from the customers as they bought our products such as they compliment on the lipgloss is not to sticky, the texture of cream blusher is smooth and easy to blend, and many more. I as an agent of GlossyBurst had to create Facebook page to expand the business through social media because social media marketing is more easier to spread the word about our products. By that we also able to learn on how to post for business product through teaser post, hard and soft sell.

NO.

TABLE OF CONTENT

PAGE

1.0

Business Registration

1

2.0

Introduction of Business

2

2.1

Name and Address of Business

2

2.2

Organization Chart

3

2.3

Mission and Vision

4

2.4

Description of Product and Services

5-6

2.5

Price list

7-8

3.0

Facebook

9

3.1

Creating Facebook Page

9

3.2

Costuming URL Facebook Page

9

3.3

Facebook (FB) Post ---Teaser

10-11

3.4

Facebook (FB) Post --- Copy Writing (Hard Sell)

12-16

3.5

Facebook (FB) Post --- Copy Writing (Soft Sell)

17-19

4.0

Conclusion

20

1.0 BUSINESS REGISTRATION

Figure 1: Go-eCommerce Personal Profile

Figure 2 : Go-eCommerce Institutional Information

Figure 3 : Go-eCommerce Business Profile

1

2.0 INTRODUCTION OF BUSINESS 2.1 Name and Address of Business

Figure 4: GlossyBurst’s Logo

GlossyBurst is the name of our business. The idea of getting this name of the company is from our first ever cosmetics product which is lip “gloss”. The business was founded back at the end of June 2019. We got the inspiration to start this business from Pinterest app. Now days many people try to produce and sell lip matte, but we think we should start to produce a different one which is lip gloss and lip scrubs because we want to produce the products that easy to wear for women and at the same time give glossiness and healthy lips. By that, we started to learn and discover on how to make lip gloss and lip scrubs, supplier, and many more. GlossyBurst is selling various flavor of lip gloss and lip scrubs in order to meet consumer preferences and needs. The prices are reasonable with high quality of ingredients as we want everyone have a chance to purchase our products and feel satisfied after received our products. Our warehouse are located in Sungai Petani, Kedah. We have been storing all the stock and done whole business there. For delivery, we done two types of delivery which are cash-on-delivery and postage. For cash-on-delivery, we try to reach our customer that lives nearby such as at Kulim, Alor Star, Yan and many more. Besides that, for those who lives far away, we provide postage using courier services such as Pos Laju and J&T. Our delivery for COD will be available only on weekend because we don’t want to interrupt our customer busy weekdays and for postage we try to submit the order everyday. Lastly, our business can be reached through WhatsApp number which is 019-4456721 and we also do promote our business through social media platform such as Facebook (@Glossyzii).

2

2.2 Organizational Chart

Figure 5: Organizational Chart

GlossyBurst is a partnership business form. This is because GlossyBurst was manage by NorSyafiqa Najeeha bt Shaifudin which is one of my relatives as a founder and me, Wan Nur Hazimah bt Wan Ahmad as an agent. Both of us manage and operate this company together and share its profits. Therefore, GlossyBurst’s organizational chart only consists the founder and agent because our business only operates a small business. In the future, we try to expand our business so by that we could hire more workers.

3

2.3 Mission and Vision Mission GlossyBurst company produce cosmetics product and lip scrubs. Our targeting consumer is for women. Our company aims at maintaining the highest standards in term of customer services and quality products. Besides that we try to achieve every customer expectations and desire in local cosmetic product. By that our products can maintain the reputation in the market. Vision As we produce cosmetics and we have many local competitors. We aim to be a company that produce innovative cruelty-free local cosmetics products. On the other hand, we can maintain our brand name and reputation as the brands that has label “cruelty-free’.

4

2.4 Description of Products and Services

Figure 6: GlossyBurst’s Products.

GlossyBurst is a brand that has created a brand concept which is cosmetics and lip cares. Currently, our business selling two types collection of lipgloss which are nude collection and velvet collection and only one color for cream blusher. For lip scrubs, we produce lip scrubs that based on fruit scents. We came up with this products to solve the customer problem in finding suitable cosmetic and lips care. Our product are highly recommended as they are easily out of stocks. For lipgloss collection. First in nude collection, where we have five different of types which are barbie, crystal, lilac, peach, and rose. We use ingredients that give the benefits to our customer such as castor oil, coconut oil, sweet almond oil, vitamin E, and beeswax. For this collection we use tube and small packaging which it can fit a small bags and can bring it to anywhere. On the other hand, for velvet collection, the ingredients to produce this collection is just the same as nude one and the function and benefits of velvet collection is still the same. The differences is the flavor and color. This collection we produce lipgloss that have a color based on fruits and it more pigmented. There also have five types such as mocha, strawberry, cherry, honey dew, and plum.

5

For our cream blusher. We produce only one color because we try to meet all types of skin tone that Malaysian woman have. Our cream blusher is in soft pink color and it really suitable for daily look because this color give natural look. We choose to produce cream blusher rather than powder blusher because it really pigmented and more absorb to the skin. Plus, cream blusher is more easy to apply and blend. For lip scrubs. We have five type of scents that based on fruits such as raspberry, strawberry, cherry, peach mango, and watermelon. The ingredients we used is brown sugar, vitamin E, honey and fruits scented. By produce this lip scrubs, our customer do not need to worry about their chapped skin lips because our lip scrubs is really help in stimulating the growth of fresh skin cells, making them soft and smooth. As for the services, GlossyBurst provide postage for those who lives far away and delivery service for customer who lives nearby Sungai Petani, Kedah. We usually charge RM1 for every one kilometer. The reason why we charged the delivery fee is because we need to pay for the fuel to go to their place.

6

2.5 Price List PRODUCTS

NAME AND PRICES

Lipgloss in Nude Collection 1. Peach 2. Rose 3. Lilac 4. Barbie 5. Crystal Each RM22 Exclude postage Postage: RM8 (SM) RM10 (SS)

GlossyBurst Cream Blusher

RM20 Exclude postage Postage: RM8 (SM) RM10 (SS)

7

PRODUCTS

NAME AND PRICES

Lipgloss in Velvet Collection 1. Cherry 2. Strawberry 3. Honey do 4. Mocha 5. Plum Each RM20 Exclude postage Postage: RM8 (SM) RM10 (SS)

GlossyBurst x GlossBabe Lip Scrubs

1. Cherry 2. Strawberry 3. Raspberry 4. Watermelon 5. Peach mango RM40 Exclude postage Postage: RM8 (SM) RM10 (SS)

8

3.0 FACEBOOK (FB) As we start our business, as an agent I have a responsibilities to create a Facebook page in order to promote our products and services among Facebook user. By creating Facebook page we can share basic information about our products, share pictures and video of the products, and the most importantly we can raise our brand awareness. Therefore, it is a good ways to connect our business with customer through online by creating a Facebook page. In GlossyBrust Facebook page, I had created Facebook Post such as teaser, soft sell, and hard sell with related business. 3.1 Creating Facebook (FB) Page

Figure 7 : Facebook Page

3.2 Costuming URL Facebook (FB) Page GlossyBurst’s Facebook username is @Glossyzii and the customized URL is https://www.facebook.com/glossyzii.

9

3.3

Facebook (FB) Post - Teaser

Teaser post is an advertising or advertising tool designed to arouse interest or curiosity, especially in something to follow.

TEASER 1

TEASER 2

TEASER 3

TEASER 4

TEASER 5

TEASER 6

10

TEASER 7

11

3.4 Facebook (FB) Post --- Copy Writing (Hard Sell) A hard sell refers to an approach to advertising or sales that features particularly direct and insistent language. Instead of evaluating his or her options and potentially deciding to wait for the purchase, a hard sell is designed to get a consumer to buy a good or service in the short term. Below shows the example of hard sell by GlossyBurst.

HARD SELL 1

HARD SELL 2

12

HARD SELL 3

HARD SELL 4

HARD SELL 5

HARD SELL 6

13

HARD SELL 7

HARD SELL 8

HARD SELL 9

HARD SELL 10

14

HARD SELL 11

HARD SELL 12

HARD SELL 13

HARD SELL 14

15

HARD SELL 15

HARD SELL 16

16

3.5 Facebook (FB) Post --- Copy Writing (Soft Sell) Soft sell refers to an approach to advertising and sales that features subtle language and a non-aggressive method.Because soft selling is a technique of low pressure, persuasive and subtle sales, the first time a product is presented, it may not result in a sale, but helps to promote repeat sales. Below shows GlossyBurst soft sell.

SOFT SELL 1

SOFT SELL 2

SOFT SELL 3

SOFT SELL 4

17

SOFT SELL 5

SOFT SELL 6

SOFT SELL 7

SOFT SELL 8

SOFT SELL 9

SOFT SELL 10

18

SOFT SELL 11

SOFT SELL 12

SOFT SELL 13

SOFT SELL 14

SOFT SELL 15

SOFT SELL 16

19

4.0 CONCLUSION In conclusion, the benefits of social media report are we can inform our content creation and as well as smarter scheduling by provide insight into the best times and days of the week to interact with current and potential customers. It also help our business to understand which topics resonated on a given day and both when and why customers are interacting. For example after work hours, on weekends, around lunch time and many more. By doing this report, I hope it will increase my skills and ability to become more innovative, have skills in problem solving, critical thinking, research skills and skills in management. In the future, we hope our business will expands its empire and be recognized by many people. Last but not least, by using social media platform which is Facebook, it can help our business to reach new potential customers more effectively by using the Facebook advertisement and boosted post. Creating Facebook pages are a really great way to centralize data and engage in a one-on-one format with customer base as well. Other than that, Facebook give the space to create a longer-term interactive platform where we can truly engage our business with our customer base.

20...