Evolution OF Social Media PDF

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Sixdegrees.com What is SixDegrees.com?

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Six Degrees is widely considered to be the very first social networking site. Founded by Andrew Weinreich in May 1996, the site launched the following year and combined popular features such as profiles, friends lists and school affiliations in one service. While the site had millions of registered users, due to the lack of people connected to the Internet, networks were limited. It would be a few years before the Internet's infrastructure could catch up with the concept of social networks. The site was sold in December 2000 to YouthStream Media Networks.

How does SixDegrees.com work? 

SixDegrees.com was a social network service website that lasted from 1997 to 2001 and was based on the Web of Contacts model of social networking. It was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site. Users could send messages and post bulletin board items to people in their first, second, and third degrees, and see their connection to any other user on the site. It was one of the first manifestations of social networking websites in the format now seen today.

Founder and their brief biography 

In 1997, Andrew Weinreich launched SixDegrees, the online company was the first of its kind to allow users to identify relationships with people they know and then query for people they didn’t know through established connections, based upon the Six degrees of separation theory by Stanley Milgram.Though other services existed with similar features, SixDegrees was the first social media network to allow users to create a profile, show their friends list, and search through their friends list. Weinreich authored the first patent on social networking, “Method and apparatus for constructing a networking database and system,” commonly known as the Six Degrees patent, which secured the social media network's software code. At its height, SixDegrees had close to 100 employees and 3,500,000 fully registered members. The company was sold to YouthStream Media Networks in 1999 for $125 million. The site was closed in 2000. Weinreich later said, in reference to SixDegrees preceding the advent of widespread digital photography, "We had board meetings where we would discuss how to get people to send in their pictures and scan them in. The real difference in 2002 was that by then people had digital cameras.”

Friendster

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In 2002, Friendster was created and launched by Jonathan Abrams. The founder’s objective of creating this platform was to make web interactions turned into real-life relationships. The released of the website was a major success. It gained 3 million users in the first 3 months. In 2003, The website was funded with worth $12 million by some private investors and its popularity further boomed. Later on, Google decided to purchase, but they turned it down. In preceding years, Friendster gained more and more investors like DAG Ventures, IDG Venture, but the success was short-lived since the concept of social networking grows. Thus, Friendster obtained competitors, especially Facebook, and that was the beginning of their downfall. Subsequently, Friendster was sold to Asia's largest companies “MOL GLOBAL” and it was re-designed to be a social gaming site. Unfortunately, the re-invention didn’t last long. Friendster is now non-existent.

What is Friendster and How it performs?? Originally, Friendster is a social networking site. It was designed to let users communicate, share online content such as videos and photos, provide views or comments on other user's profiles. These functions will only work if users are within the same social circle. The site name Friendster derived from the two words “Friends and Napster.” Wherein “Friends” means to support friendship while “Napster” was once a file-sharing internet service. Founder Jonathan Abram was the creator of Friendster and was one of the software engineers of Nortel and Netscape. Despite the failure, he encountered, he still started a new concept, the Socializr. Afterward, he became the co-founder and managing partner of Founders Den, a sole proprietorship company. As of now, Jonathan Abrams is an engineer, entrepreneur, and an investor of over 50 businesses also a board member at Girls in Tech.

Youtube What is YouTube? 

YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

How does YouTube Work? 

The popularity of YouTube is mainly down to how easy the website is to use. Videos in a range of file formats can be uploaded as YouTube converts it into its Adobe Flash video format, with the file extension .FLV, for you. This enables the video to be played using YouTube’s Flash player, which can be installed on your computer or smart device for free. Another benefit of YouTube is the ability to embed videos on other websites. By simply copying and pasting a bit of HTML code, you can enable people to watch a video on your own website using the YouTube player. This saves you having to host the video on your site which requires a lot of bandwidth. Bandwidth is the range of signal frequencies needed to transmit data over the internet and you have to pay for the amount you use. YouTube streams vast amounts of data each day, carrying the bandwidth burden for other sites that want to display video.

Brief History of YouTube 

YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal. Prior to working for PayPal, Hurley studied design at the Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana–Champaign. YouTube's initial headquarters was above a pizzeria and Japanese restaurant in San Mateo, California.

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The domain name "YouTube.com" was activated on February 14, 2005 with video upload options being integrated on April 23, 2005. The first YouTube video, titled me at the zoo, was uploaded on April 23, 2005, and shows co-founder Jawed Karim at the San Diego Zoo. YouTube began as an angel-funded enterprise working from a makeshift office in a garage. In November 2005, venture firm Sequoia Capital invested an initial $3.5 million, and Roelof Botha (a partner of the firm and former CFO of PayPal) joined the YouTube board of directors. In April 2006, Sequoia and Artist Capital Management invested an additional $8 million in the company, which had experienced significant growth in its first few months. After extremely quick growth, Google acquired the company less than a year later for around $1.65 billion. However, the site was still relatively small compared to what we see today and it hadn't even reached the UK and many other countries. In June 2007, the

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site eventually launched in the UK as well as eight other countries. After more growth, HD videos were introduced in December 2008 and there were more people now finding different uses for the site. In 2009, big events occurred for YouTube including the full launch of HD (now up to 1080p rather than just 720p), one billion video views per day, and a partnership with Channel 4 meant that they had catch-up TV for the first time. As mentioned previously, there were also people finding different uses for the site and it was around this time when gaming and vlogging channels started to gain interest. In 2010, new types of ads were introduced and the site soon hit three billion daily views mid-way through 2011. As audiences start to realize what can be found on the site, many gamers and vloggers now had an opportunity to earn a living simply by posting videos onto YouTube and receiving revenue from ads and support. At the end of 2011, the whole site received a huge overhaul. Around one year later, the first ever video to hit one billion views was Psy's 'Gangnam Style' shortly after the site announced four billion daily video views. Since 2012, YouTube has gone from strength to strength and now finds itself as a multibillion dollar company. In terms of the site itself, it has recently added live streaming, around 5 billion videos are watched each day, over 1.3 billion people use the site, and 300 hours of video are uploaded each and every minute. In the years ahead, the support for YouTube is only going to get stronger and it has been predicted that around half of all under-30s will not pay for a TV subscription because of YouTube!

MySpace What is Myspace 

Is an American social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. Myspace was the largest social networking site in the world from 2005 to 2008.

How does Myspace works 

Each user can choose to invite friends to create profiles or link to existing ones, creating a social network that can be exponentially expanded as users with similar tastes, interests or shared friends are discovered and added.

Brief History  

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Myspace was launched in August 2003 from Beverly Hills, California. It was acquired by News Corporation in July 2005 for $580 million. From 2005 until early 2008, Myspace was the most visited social networking site in the world, attracting 75.9 million unique visitors a month at its 2008 peak. It surpassed Google as the most visited website in the United States in 2006. In April 2008, Myspace was overtaken by Facebook in the number of unique worldwide visitors, and was surpassed in the number of unique U.S. visitors in May 2009, though Myspace generated $800 million during the 2008 fiscal year. In June 2009, Myspace employed approximately 1,600 workers. Since then the company has undergone several rounds of layoffs and by June 2011, Myspace had reduced its staff to around 200. Since then, the number of Myspace users has declined steadily in spite of several redesigns. MySpace reached its lowest point of membership in 2010. They lost half of their monthly visitors in just one year.

Founder ThomasAnder son( bor nNov ember8,1970)i sanAmer i c ancof ounderoft hes oc i al net wor k i ngwebs i t eMy s pac e,whi c hhef oundedi n2003wi t hChr i sDeWol f e.Hewasl at er pr es i dentofMy s paceandas t r at egi cadvi s erf ort hecompanyunt i l hel ef ti n2009. Ander s oni s popul ar l yk nownas" Tom f r om My s pac e"bec aus eunt i l2010hewoul daut omat i c al l ybe as s i gnedast hefi r s t" f r i end"ofnewMy s paceus er supont hec r eat i onoft hei rpr ofi l es . Chris DeWolfe (born 1966) is an American entrepreneur and the former CEO and co-founder of Myspace. Under DeWolfe, music became a defining feature of MySpace, which was credited with challenging and reinventing the music label industry. .

Tw Twitter itter What is Twitter? Twitter is a social networking site that allows users to share thoughts, links, pictures or videos. It is also a handy tool for keeping up-to-date with news events anywhere in the world as they are happening. Each post is known as a ‘tweet’, and must consist of fewer than 140 characters, including hyperlinks to any articles. images or video.

How Twitter Works Twitter is easy to use as either broadcaster or receiver. You join with a free account and Twitter name. Then you send broadcasts (tweets) daily, hourly, or as frequently as you like. Go to the What's Happening box, type 280 or fewer characters, and click Tweet. People who follow you, and potentially others who don't, will see your tweet. Encourage people you know to follow you and receive your tweets in their Twitter feeds. Let your friends know you are on Twitter to slowly build up a following. When people follow you, Twitter etiquette calls for you to follow them back. To receive Twitter feeds, find someone interesting (celebrities included) and press Follow to subscribe to their tweets. If their tweets aren't as interesting as you thought they'd be, select Unfollow. Go to your account at Twitter.com day or night to read your Twitter feed, which is constantly changing as people post.

Early Twitter Twitter began as an idea that Twitter co-founder Jack Dorsey (@Jack) had in 2006. Dorsey had originally imagined Twitter as an SMS-based communications platform. Groups of friends could keep tabs on what each other were doing based on their status updates. Like texting, but not. During a brainstorming session at the podcasting company Odeo, Dorsey proposed this SMS-based platform to Odeo's co-founder Evan Williams (@Ev). Evan and his co-founder Biz Stone (@Biz) by extension gave Jack the go-ahead to spend more time on the project and develop it further. In its early days, Twitter was referred to as twttr. At the time, a popular trend, sometimes to gain a domain-name advantage, was to drop vowels in the name of their companies and services. Software developer Noah Glass (@Noah) is credited with coming up with the original name twttr as well as its final incarnation as Twitter

Twitter Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software

facebook What is Facebook Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion usersworldwide.

How does Facebook sharing work? Facebook allows you to send messages and post status updates to keep in touch with friends and family. You can also share different types of content, like photos and links. But sharing something on Facebook is a bit different from other types of online communication. Unlike email or instant messaging, which are relatively private, the things you share on Facebook are more public, which means they'll usually be seen by many other people. While Facebook offers privacy tools to help you limit who can see the things you share, it's important to understand that Facebook is designed to be more open and social than traditional communication tools.

History of Facebook Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr Zuckerberg had already developed a number of social-networking websites for fellow students, including Coursematch, which allowed users to view people taking their degree, and Facemash, where you could rate people's attractiveness. In February 2004 Mr Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. The network was promptly extended to other Boston universities, the Ivy League and eventually all US universities. It became Facebook.com in August 2005 after the address was purchased for $200,000. US high schools could sign up from September 2005, then it began to spread worldwide, reaching UK universities the following month. As of September 2006, the network was extended beyond educational institutions to anyone with a registered email address. The site remains free to join, and makes a profit through advertising revenue. Yahoo and Google are among companies which

have expressed interest in a buy-out, with rumoured figures of around $2bn (£975m) being discussed. Mr Zuckerberg has so far refused to sell. The site's features have continued to develop during 2007. Users can now give gifts to friends, post free classified advertisements and even develop their own applications graffiti and Scrabble are particularly popular. This month the company announced that the number of registered users had reached 30 million, making it the largest social-networking site with an education focus.

W ha hatsA tsApp tsA pp What is WhatsApp? 

WhatsApp Messenger is a freeware, cross-platform messaging and Voice over IP service owned by Facebook. It allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other media.

How does it works? 

WhatsApp is an alternative to any smartphone’s built-in SMS application. Instead of using your cellular network to send SMS messages to your contacts, it uses the Internet to connect you to anyone whose phone number is registered in your phone’s address book. You can use WhatsApp for texting, multimedia messages, voice messages and group chats. Because the app uses the Internet, you won’t incur international charges when messaging other countries.

Brief history of WhatsApp WhatsApp was founded in 2009 by Brian Acton and Jan Koum, former employees of Yahoo!. After leaving Yahoo! in September 2007, they took some time off in South America. At one point, they applied for jobs at Facebook but were rejected. In January 2009, after purchasing an iPhone and realizing the potential of the app industry on the App Store, Koum and Acton began visiting Koum's friend Alex Fishman in West San Jose to discuss a new type of messaging app that would "[show] statuses next to individual names of the people". They realized that to take the idea further, they'd need an iPhone developer. Fishman visited RentACoder.com, found Russian developer Igor Solomennikov, and introduced him to Koum. Koum named the app WhatsApp to sound like "what's up". On February 24, 2009, he incorporated WhatsApp Inc. in California. However, when early versions of WhatsApp kept crashing, Koum considered giving up and looking for a new job. Acton encouraged him to wait for a "few more months". In June 2009, Apple launched push notifications, allowing users to be pinged when they were not using an app. Koum changed WhatsApp so that when a user's status is changed, everyone in the user's network would be notified. WhatsApp 2.0 was released with a messaging component and the number of active users suddenly increased to 250,000. Although Acton was managing another startup, he decided to join the company. In October 2009, Acton persuaded five former friends at Yahoo! to invest $250,000 in seed funding, and Acton became a cofounder and was given a stake. He officially joined WhatsApp on November 1. After months at beta stage, the application launched in November 2009, exclusively on the App Store for the iPhone. Koum then hired a friend in Los Angeles, Chris Peiffer, to develop a BlackBerry version, which arrived two months later. To cover the primary cost of sending verification texts to users, WhatsApp was changed from a free service to a paid one. In December 2009, the ability to send photos was added to the iPhone version. By early 2011, WhatsApp was one of the top 20 apps at Apple's U.S. App Store.

In April 2011, Sequoia Capital invested about $8 million for more than 15% of the company, after months of negotiation with Sequoia partner Jim Goetz. By February 2013, WhatsApp had about 200 million active users and 50 staff members. Sequoia invested another $50 million, an...