Example OF Viral Marketing PDF

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Example OF Viral Marketing...

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EXAMPLE OF VIRAL MARKETING • Burger King CorporaTon was founded in 1954. • The king character was introduced in 1955. • 1958: the first TV commercials begin. • 1989: Burger King Kids Club is born, members enjoyed special promotions. 2004: subservient chicken • Advergame designed for the launch of the new Tender Crisp. • It was a site where a man dressed as a rooster appeared that it carried out all the commands that the users gave it with keyword. Results: • The strangely moving chicken amused the users, who were part of the game, by deciding which movements to make him do it. • A viral effect was unleashed because users began to exchange keywords to make the chicken move in a way more and more fun. • In 18 days the site was visited by 3.5 million users and the Tender Crisp Sandwich sales increased 9% a week. • To promote Chicken Fries BK created a real one metal band. • The band members were people who wore chunks chicken masks and Slipknot imitations. • On the Roq Coq website it was possible to download music videos and mobile ringtones • On Myspace you can find a dedicated page, in which there they are information such as biographies, photos and songs The "Whopper sacrifice" campaign

• In 2009 the company conceived this initiative, which invited the people to delete 10 friends from Facebook to get in return A sandwich. • The result was that many users actually deleted 10 friends from Facebook. • This action served the company to demonstrate that for many people had a sandwich more important than many friends acquired through Facebook...