Fashion history 1940\'s period PDF

Preview

Summary

It has lecture notes from the Fashion history 1940's period with pictures for better understanding .it takes about WW1 and how fashion was during that time....

Description

1940’s ● WWII starts ○ Europe, Asia and North Africa was affected ○ All resources was being sent for war uses therefore countries had to ration food, and clothing Clothes Rationing ● Clothes rationing began on June 1, 1941 and ended March 15 1949. ● People were urged to “Make and do Mend” - while factories workers and materials were used for making parachutes or uniforms ● There was a ban on silk in 1941 Coupon book ● Citizens were given a coupon book that had 60 coupons, later it was reduced to 48 coupons ○ Each page was a different color to stop people from using all the coupons all at once - they were only allowed to use one coupon at a time - the government tells people which colour they could start using ○ Children were given more coupons to compensate their growth ○ The coupon system allowed people to buy one set of new clothes once a year Utility Clothing ● Simple lines, minimal trims, ● Only 15 styles were permitted for infants’ and girls’ dresses ● Cheaper or alternative items were available for the masses

commissioned to ○ Overcoat 2 ○ Dress 2

● Board of Trade were create a suit, dress and overcoat ¾ yards yards

○ Suit 2 ½ yards

Rationing Rules in the US

Swing Dance - popular dance at the time Fashion and trends in the 1940s

● Wedge shoes - created by Salvatore Ferragamo shoes made with no leather ○ Used hemp, felt, raffia, crocheted and plaited cellophane ● Trousers for women - seen as statement for equality and independence for women ● Millinery - was not rationed - hats were used as a way to express femininity during the war

Hugo Boss ● Hugo Boss joined the Nazi party and began producing SS uniforms and the Hitler Youth Main Bocher ● Bocher was commissioned to design for WAVES (Women Accepted for Volunteer Emergency Service) ● Because of the fabric restriction Bocher created a new innovation called dress aprons - worn over a simple cocktail or evening dress to update the existing look

Cosmetics ● Red lipstick became a staple since women cannot show off their style through fashion Victory Roll

● Voluminous hair that frame the face

Zoot Suit ● Double breasted jackets, padded shoulders, and huge lapels. ● Considered unpatriotic and rebellious as it uses a lot of fabric

Post War Windsor Knot Tie - worn by the Duke of Windsor - it became the most iconic tie look

Chinos: flat front beige colour twill - preppy style

Bomber Jacket ● Flight jacket that hits at the waistline and was worn by pilots

Duffle Coat: coat fastened with toggles instead of buttons, worn by the British Navy

Bikini: 2 piece swimsuit - Diana Vreeland calls it the most important important invention since the atomic bomb Dungarees: dark blue work pants or overalls

The New Look ● Rounded shoulders ● Full feminine busts ● Fitted bodice ● Hand span waists ● Full skirts ● Fullness at the hips The Hays Code - The Motion Picture Production Code: set rules for American film making - It prohibited films to show navels Eleanor Lambert dubbed “The Empress of Seventh Avenue”: established the International Best Dressed List - leading to the highly popular Fashion Week - She help American designers gain popularity American Fashion Designers Claire McCardell - designed functional, affordable clothes for women. She used cotton, denim, and wool - Creator of the “American Look” - distinct from the styles of Europe - Known for popover dress, one piece bathing suit, dirndl skirts, tube tops, bareback summer dresses, ballerina slippers

Tina Lesser - known for bathing suits and beach clothing and ethnically influenced designs

Dior ● Popularize the nipped waist and hip padded silhouette - dubbed as the “New Look” ● The “Bar Suit” considered the most iconic design in Dior’s collection ● “Isabelle Evening Dress”

-

Dior accepted the Neiman Marcus award He starts a wholesale business in the US 1940’s Review Sheet 1. Everything was rationed from food to clothes because of the war. Food and materials that were used to make clothing was sent to soldiers

2. Utility Clothing - a streamline of clothing that came in similar styles to keep prices low - to make clothing basic instead of wearing extravagant fashion 3. Coupon book had 60 coupons - this would get them a full set of new clothing in a year 4. No metal or leather / no embroideries or lace / no tail coats 5. Blouses no hoods just one pocket / 6. Swing dance was a popular dance style at this period 7. A bikini 8. Wedge shoes were popular because it used cheap materials and costs less 9. Victory roll - red lipstick 10. Chinos, duffle coat, zoot suit, bomber jacket 11. Bikini 12. Clair Mccardel pop up dress - Tina lesser ethnic designs 13. New Look is by Christian Dior - wide padded shoulders, cinched waist, round skirt - resembles Victorian Era...