Mods and Rockers - Fashion history PDF

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Mods and Rockers (https://www.dawsonera.com/abstract/9780275998615) • Beatles first appearance- Ed Sullivan Show, Fen 9 1964. This made British rock and pop musicians overrun the US chart shows, radios etc. • Easter weekend 1964, rival British youth gangs met up in resorts in England and violence broke out. • -Rockers: motorcycles, black leather and listened to Elvis Presley, Gene Vincent. • Mod: (modern), Italian motorcycles and suits. • WW2 had effects of 1960s, Great Depression in spawned ‘the Greatest Generation’ (Tom Brokaw). • Economics and class played role in driving young musicians to be part of British Invasion of US between 64 and 65. https://books.google.co.uk/books?hl=en&lr=&id=EteztdP8qQAC&oi=fnd&pg=PR9&dq=mod+and+roc kers+style&ots=cZ7gUH83Qs&sig=3Egad5Om99btKNWnurQOfn3eow&redir_esc=y#v=onepage&q=mod%20and%20rockers%20style&f=false • Mod is the way the British come up with their own American Dream, Pete Meaden defined it as ‘clean living under difficult circumstances’. • Mary Quant, best selling memoir of 1966, ‘represent the whole new classless spirit that has grown out of the second world war’ • Mods invented a style which was between school, work and leisure wear. Blend between American and European culture....