Fedex Market SWOT In depth Analysis 22-24 PDF

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Marketing research about FedEx...

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and resources. The company goal is to get everyone involved to solve a problem. FedEx highly encourages outside interaction among its employees on humanitarian projects creating a win-win situation, both for the company and the people it is helping. In addition to organized programs for growth and improvement, FedEx also recognizes and awards its employees in order to promote excellent customer service and uphold culture behavior. They have included such programs as: The Five Star, Bravo Zulu, Purple Promise, The Humanitarian Award, and CEO Safety Award. The company advertises stories of ―heroic acts‖ on their website and reward individuals who have gone above and beyond. ("FedEx Corporate Responsibility") It is our recommendation that it would be in the best interest of the company to adopt the company‘s current culture to the new recommended business division, FedEx Moves. Just as the business world is constantly changing, the company‘s culture must also be dynamic. This means there may be some tweaking necessary in order to adapt to the unforeseen demands of the new business segment.

3. Strategic Control A.

Business Level

Success of FedEx Moves will be quantitatively tracked by service level and customer satisfaction. We believe that this business model will succesed by customer word of mouth and providing excellent customer service. Customers will depend on FedEx Moves to not only transport their goods, but to make sure that they are stored safely and in the same condition they were left. FedEx already has a stellar customer service rating with consumers (Johnson, 287) and we intend to continue to do so. Currently, FedEx customer service representatives have a $2000 allowance that they are allowed to spend on a customer to rectify a negative situation or to make a customer happy (287). We intend to continue this practice with FedEx Moves in the case that an item becomes damaged or delivery service is not up to normal standards. Continuously measuring customer satisfaction through surveys and blogs will allow FedEx to ensure that the low cost strategy is working and that the price of the pods is commensurate with the service provided.

B.

Corporate Level

We feel that one of the most important measures of our success is customer satisfaction. FedEx has been synonymous with quality, speed, and reliability with customers. If we are able to continue to focus on our customers with this new venture, by making the launch of FedEx Moves appear seamless to our customers. By using complaint and suggestion systems, FedEx can analysis the reason why customers may switch to competitors and vice versa. Another measure we will look at the corporate level is profit margin. Profit margin measures how much of every dollar of sale a company gets to keep in earning. FedEx has been able to remain above the industry level regarding the profit margin which as 5.17% (FedEx) and 2% (Industry). With starting FedEx Moves we would like to maintain and increase our profit margin over the next year or more. FedEx Corporation has a long term goal of increasing operating margin to be 10% or more. Operating margin measures the companies pricing strategy with the operating 22

efficiency. We feel FedEx moves could assist in increasing the operating margin. We feel by using the management and administration of FedEx Express and FedEx Freight, will create a more efficient company that will be able to contribute to FedEx Corporation as a whole.

Bibliography "Company Information." Fedex. 2009. Fedex. 1 Apr 2009 . "Corporate Responsibility." About FedEx. 10 Mar 2009. FedEx Corporation. 10 Mar 2009 . "Corporate Responsibility." About FedEx. 10 Mar 2009. FedEx Corporation. 10 Mar 2009 . "FDX: Key Statistics ." Yahoo! Finance. 28 Feb 2009. Yahoo! Finance. 22 Feb 2009 . "Fedex Corporation." Fedex. 2009. Fedex . 26 Feb 2009 . "Fedex Express." Fedex. 2009. Fedex . 26 Feb 2009 . "Fedex Facts." Fedex. 2009. Fedex . 1 Apr 2009 . "Fedex Freight." Fedex. 2009. Fedex . 26 Feb 2009 . "Fedex Ground." Fedex. 2009. Fedex . 26 Feb 2009 . "FedEx Innovation." About FedEx. 10 Mar 2009. FedEx Corporation. 10 Mar 2009 . "Fedex Services." Fedex. 2009. Fedex . 26 Feb 2009 . "Industry Center: Air Delivery & Freight Services." Yahoo! Finance. 2009. Yahoo! Finance. 1 Apr 2009 . "Mission, Strategy, Values." Fedex. 2009. Fedex . 18 Feb 2009 . Ernst & Young LLP, Annual Report 10-K . 2008. Print. Foust, Dean. "The Ground War At FedEx." Business Week 396128 Nov 2005 42. 3 Apr 2009 . Haddad, Charles and Jack Ewing. "Ground Wars: UPS's rapid ascent leaves FedEx scrambling." Business Week 21 May 2001: 64-68. Hannon, David. "Competition heats up in the Asian small-parcel market." Purchasing 13717 Jan 2008 21. 16 Mar 2009

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. Hess, Edward and Kim Cameron. Leading with Values. New York: Cambridge University Press, 2006. Lane, Maury. "FedEx; [Letter]." The New York Times 27 Apr 2008 BU.2. 16 Mar 2009 . Roth, Alex. "Volumes Key to UPS Report." Wall Street Journal. 25 Mar 2009 . Sowinski, Lara. "Moving Goods In and Out of Emerging Markets." Articles. The Federation of International Trade Associations. 12 Mar 2009 . Thomas, Sean. "Trucking News Headlines." Ship North America Transportation. 1 Apr 2009. Ship North America Transportation. 7 Apr 2009 Treacy, Michael and Fred Wiersema. The Discipline of Market Leaders. Reading, MA: Addison-Wesley Publishing Company, 1995. Bureau of Economic, Analysis. "BEA National Economic Accounts." 2009. BEA. 08 April 2009 . Fabey, Michael. "FedEx Downshifts Domestic." Traffic World 30 June 2008. FedEx. About FedEx. 2009. 12 March 2009 . —. About FedEx Environment. 2009. 12 March 2009 . —. About FedEx: Innovation. 2009. 12 March 2009 . Krueger, Ann and Karen Kucher. "Signon San Diego." 30 March 2001. 08 April 2009 . IMF. "Regional Economic Outlook." November 2006. Imternational Monetary Fund. 08 April 2009 . Wesley Loy. (6 March). FedEx to move 68 pilots: ANCHORAGE HUB: Transfers reflect lower volume of air cargo. McClatchy - Tribune Business News, Retrieved March 12, 2009, from ABI/INFORM Dateline database. (Document ID: 1656525461). Dean Calbreath. (4 March). FedEx set to build center in Otay Mesa. McClatchy - Tribune Business News. Retrieved March 12, 2009, from ABI/INFORM Dateline database. (Document ID: 1655879331). FedEx Office Provides Free Resume Printing on March 10. (4 March). Business Wire, Retrieved March 12, 2009, from ABI/INFORM Dateline database. (Document ID: 1655494111). Techniques For Saving Fuel And Reducing Noise. (2009, February). Air Safety Week, 23(8), Retrieved March 12, 2009, from ABI/INFORM Trade & Industry database. (Document ID: 1649985401). John Gallagher. (2009, February). FedEx Freight Lays Off 900. Traffic World. Retrieved March 12, 2009, from ABI/INFORM Global database. (Document ID: 1645922761). The JOURNAL of COMMERCE ONLINE. (2009, February 12). FedEx Express expands facilities in Mexico. Journal of Commerce, pg 17. Retrieved March 12, 2009, from ABI/INFORM Global database. (Document ID: 1644719131). Workers, Clergy, Community Leaders Tell FedEx CEO to Protect Middle Class Jobs. (11 February). PR Newswire, pg 19. Retrieved March 12, 2009, from ABI/INFORM Dateline database. (Document ID: 1643631561). FedEx Refreshes Web Tracking Tools. (2009, February). Traffic World. Retrieved March 12, 2009, from ABI/INFORM Global database. (Document ID: 1637426491).

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