Final Project for CAPSIM PDF

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For all of my assignments I got an A so hopefully they help you understand the assignments better. I did these assignments a while ago so I can't remember exactly what they are about but I hope you find what you are looking for within them. I know it helped me to look and see what others wrote about...

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Running head: FINAL PROJECT

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Final Project OL 421 Brittany Gervais Southern New Hampshire University

FINAL PROJECT

2 Final Project Executive Summary

Progress of the Company: Today, we are discussing how our company has performed since its inception eight years ago. When we first opened, we had a singular product called Able that helped us enter the market with a bang. We started with the Broad Differentiator Strategy to help guide our decisions, but ultimately our goal was simple… beat the competition. Many of the business decisions we made were based on the performance of our direct competitors. We ended year eight with five products; Able (low tech, Apollo (high tech), Athena (high), Aries (high), and Athens (high). We made most of our products high-tech because most of the market share was to be gained there. Overall, our performance could not have gone better. As you can see, our sales increased every single year and our profits. We ended the eighth year with $175,513,345 in cumulative profit!

Company Sales and Profits $300,000,000 $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 Year 1

Year 2

Year 3

Sal es

Year 4

Profits

Year 5

Year 6

Year 7

Year 8

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One of our main goals was to increase our stock price and market share. We did just that by retiring our stock every year and never pulling money from our stocks to finance our decisions. We started paying dividends in year six and continue to do so every year. Our stock price increased from $17.01 the first year to $241.74 the eighth year! In the end, our closest competitor's stock price was only $46.23 per share, making us the most valuable company in the end.

Stock Price $300.00 $241.74

$250.00

$200.00 $153.51

$150.00 $102.50 $100.00

$69.43 $45.21

$50.00

$0.00

$26.83

$30.60

$17.01 Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

Another aspect of the business that was important to us was gaining as much market share as possible. Our market share increased every year, except for year three. In year three, we spent too much money on plant improvements and were not as accurate as we should have been in our forecasting, which resulted in excess inventory. All of these problems led to us having to get an emergency loan. We took that as a great opportunity to learn and grow, and with the introduction of TQM in year four, we saw massive growth from there. In the end, we had 22.3% of the low-tech market share and 46.7% of the high-tech market.

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Overal Market Share 40.00% 35.00%

35.83%

30.00% 30.21% 25.00%

31.73%

26.88% 23%

20.00% 15.00%

37.77%

20.38%

18.95%

10.00% 5.00% 0.00% Year 1

Current Situation:

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

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Future of the Company: We have come a long way as a company over the years, and now our main priority is to stay at the top. We need to stay competitive and be as innovative as possible. Our next goal will be to dominate the low-tech market after doing so in the high tech. We have only 22% of the low-tech market, which is amazing, but we can do better. With the introduction of a couple of new low-tech products, we should be able to take over that market share over the next couple of years. We have to be careful not to neglect our high-tech seeking customers. Since we are profitable every year, we are ready to produce and create products for both markets. Our goal is to become a global company leading in the sensor industry.

Ethical, Legal, and Social Challenges. We were lucky that our decisions left us with very few challenges over the years. Now the biggest challenges we face are going into the future. We need to be adaptable to change. Technology is only getting faster and more efficient, and we need to be ahead of the curve. One problem we can face is our competition coming up with breakthrough technology and taking our market share. We need to be one step ahead, always. That means that we need to hire the best talent and ensure our company culture is great, so our turnover stays low. We also need to be careful that the new product doesn't cannibalize our existing ones. We have not discontinued any products yet, but that might have to be an option as we introduce more new products in the future.

Global Considerations:

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Before we take the company, global, we need to consider a few factors before we launch our global expansion. We need to make sure we are familiar with our market, our brand is recognizable, we understand the cultural difference, and we know all legal barriers. (Abner, 2014) Before we go globally, our company needs to be recognized in the market already, which I think we have done. Also, we need to understand the people we are doing business with and their culture. We need to understand how the local people do business, and we cannot underestimate the effects of cultural differences. We also need to understand all of the laws and regulations, so we are clear to do business. A lot goes into globalization, but I think we are ready for this next step as a company. Going global means reaching customers we were never able to reach before. More customers mean more profitability and collaboration, which are all great things for our future.

FINAL PROJECT

7 Professional Reflection

Overall, my experience with capstone was amazing. It was extremely intimidating initially, but I am proud of what I have accomplished. Since this was something that I had zero experience in, I wanted to do as much research as possible to prepare. I watched hours and hours of videos and read as much material as I could to get ready for my rounds to begin. I picked the Broad Differentiator strategy, but I really didn't try to stick to it. My strategy was based on what my competition was doing, and I wanted to end the simulation with the most market share and the highest stock price. I achieved just that, and I had so much fun doing it. Every round, I learned something new, and then I was addicted to making decisions. In the end, my company performed amazingly, and I think that has everything to do with the time I took to prepare myself. Also, if I didn't understand something, I researched how to do it until I did. This class was the most I think I ever taught myself, and I am proud of how I finished. The significance of capstone in relation to my experience at SNHU is that it has taught me how resilient I am. In my whole SNHU experience, I feel like I have self-taught a lot of what I have learned, and it felt the most rewarding in this class. Not only was the simulation rewarding, but also the material was very interesting. I felt like this class has prepared me the most when it comes to making business decisions and has helped me become more observant with analyzing data to help make those decisions. I am currently pursuing an HR degree, but I am in the Business Program. This was the first time that I felt like I could run a business and be successful at it. I feel like capstone helped me become confident in those decisions, and I feel more prepared now to enter the workforce than I ever have before. Capstone was fun because it tied in all of the elements I worked on in my business program. I got to see all of the skills tied together and see the success that can come out of

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utilizing those skills. This class has taught me that it's never too late to learn from your mistakes. Sometimes things don't go your way in business, but what is important is that you need to learn from your mistakes and adapt. I had to change a couple of things during this experience to become profitable again. It can be hard when you fail, but there is no failure unless you give up… and that is what I will take with me for the future. I did my best to imagine myself as a business owner; To talk like this was a business I created and was proud of. As the weeks went on, I became very invested and excited to log in and make my decisions. Throughout this program, I have learned how to speak like a business owner and share my thoughts like one too. Our PowerPoint was the perfect example of things that we would need to do in the real world to keep our shareholders and business partners up to date. Skills like this are valuable, and I will be taking all of them with me for the future. I learned a lot from my peers and the strategies that they were using. There were multiple times where I said, "Wow, I am going to try that for next time." I think bouncing ideas off of my peers also helped me become more confident in my decisions when I saw them doing something similar to me. When I noticed that I was doing well, I did my very best to share what I had learned and help anyone turn around their business. We wouldn't go anywhere if we didn't want to help everyone succeed, so having collaboration was essential to my success. Business etiquette needs to be established from the very beginning if you are going to be taken seriously in business. It's important from an ethical standpoint to remain as professional as possible in all aspects of a business. This course and everything I have learned in my business program have prepared me to enter the workforce and be an example of what great business etiquette looks like. After this course, I can finally say that I am confident and ready to enter the business world.

FINAL PROJECT

9 References

Abner, B. (2014). 4 considerations before taking your business international. Bizjournals.com. Retrieved December 14, 2021, from https://www.bizjournals.com/bizjournals/howto/growth-strategies/2015/02/considerations-for-taking-your-business-global.html Viani, R. (2018, October 11). International expansion: 5 essential factors to consider before starting. Franchising.com. Retrieved December 14, 2021, from https://www.franchising.com/articles/international_expansion_5_essential_factors_to_co nsider_before_starting.html...