Fred Perry PDF

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Fred Perry

Table of Contents

1. Intro

2. Who is Frederik John Perry?

3. Fred Perry's History

4. Fred Perry's Logo

5. Fred Perry's Community  Their values  Their products  Their company 6. SWOT

Intro

Fred Perry is a British brand within sports and casual fashion label. Fred Perry was founded in 1952 and is named after the world-famous tennis player Frederick John Perry. They became popular due to their polo t-shirt and developed in their industry with a brand that combines sports and everyday fashion.

Who is Frederik John Perry? Frederik John Perry also known as Fred Perry was a British professional world-famous tennis and table tennis player who lived from 1909 to 1995. Fred Perry won three consecutive Wimbledon Championships from 1934 to 1936. But he became especially known in Britain when he won the 'career grand slam' at age 26 in 1935 when he won all four major singles titles.

Fred Perry's History In the 1940s, Fred Perry was approached by an ex-Austrian football player named Tibby Wegner. Tibby Wegner had invented there first sweatband. Frederik Perry and Tibby Wegner then started working together to be able to launch the sweatband, which was the first product in Fred Perry's brand. Their next idea for the Fred Perry brand was to produce a sports jersey, namely the Fred Perry polo shirt. The polo was launched at Wimbledon in 1952 and became a huge success among the people. At this time the polo was only in white and targeted specifically as a tennis polo. In the 1950s, demand began to increase markedly, and the polo became available in several colors. The polo was popular with both athletes and non-athletes. Fred Perry kept growing, resulting in them developing their collection from just wearing polos to wearing clothes, jackets, sneakers, and accessories.

Today, Fred Perry is one of the biggest brands in both sportswear and casual wear and has been worn by people like Andy Murray and cyclist Bradley Wiggins.

Fred Perry's Logo

Fred Perry's logo was designed just a few years after the company was founded. The logo is elegant, simple and exudes confidence. The emblem itself is a laurel wreath which achieves excellence and quality and has always been associated with Wimbledon.

Fred Perry's Community  Their values Fred Perry is a global niche brand with strong values such as integrity, personality, and individuality. Fred Perry has never really seen Black Friday as their style, as their focus is on quality clothing. In 2021, however, they decided to donate 10% of their net sales on Black Friday to charitable organizations, as it is more in line with their brand values. Fred Perry also holds several events around the world where they focus on the locals. A particularly well-known event is their tennis championship, where they hold free coaching clinics for young tennis enthusiasts and renovate tennis courts.

 Their products Fred Perry started selling polo shirts to tennis players in 1952 and has now become a global company inspired by "music - our" subculture "- and the street" Today, Fred Perry sells t-shirts, shirts, pants, jackets, shoes and accessories for men, women, and children. Their products are relatively expensive as Fred Perry wants to be unique. Fred Perry respects human rights for all those who work for them. They believe that everyone who works for them should be treated equally and fairly. They are also a member of BCI, which is the largest cotton sustainability program in the world, making their products more sustainable.

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 Their company

Fred Perry has a strong community as they are an ambitious brand that collaborates with some of the best designers and partners in the world. Fred Perry has over 370 employees, all of whom are inspired by the laurel wreath and what it represents. Fred Perry has an unshakable Community and is not a slave to the mature or the latest subcultures. Their head office is in the center of London where everything from design, product development, customer service and operations takes place. They have over 200 stores around the world, they have stores in Glasgow to Brighton, Paris, New York, Shanghai, and Tokyo, among others.

SWOT Strengths 1. Long brand History, rich heritage, and

Weaknesses 4. Not everyone can afford it

strong brand image 5. Targeted marketing is quite limited 2. Endorsed whit various athletes and sportsmen’s

3. High quality

Opportunities 1. More collaborations

Threats 1. Competition from other brands offering sports apparel

2. Further global expansion 2. Most imitated brand in sports fraternity

3. Loss of market share due to advanced technologies used by competitor

Bibliography https://thelabelmensfashions.com/blogs/news/a-brief-history-of-fred-perry

April 10, 2020

https://www.fredperry.com/community-our-company Januar 22, 2021

https://www.mbaskool.com/brandguide/lifestyle-and-retail/2711-fred-perry.html April 26, 2020

https://1000logos.net/fred-perry-logo/ October 15, 2021

https://www.mainlinemenswear.co.uk/blog/2016/brief-history-fred-perry/ August 7, 2016...