GM cars 1959 - Answers of the GM cars article about teenagers in 1959. PDF

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Answers of the GM cars article about teenagers in 1959. ...

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1) How much money did teenagers spend in a year in 1959? $10 billion

2) General Motors was the largest car manufacturer in the world at the time the article was written. How does the article say teen spending compared to the total sales of GM cars? A billion more than the total of sales of GM.

3) Based on the article, what kinds of things were teens buying in this era? Would you characterize these things as necessities or luxuries? Why/why not? Phonographs, TVs, Cameras, and records. I characterize these things as luxuries since they are not something that they would need to survive, even though people get really used to them. Food is a necessity because if we do not have it, we starve to death.

4) Out of that total spending, how much was spent specifically on entertainment? On records? $1.5 billion a year for entertainment and $75 million on pop records.

5) If you were a record company executive in 1959, how would this information influence the kinds of artists you signed contracts with and the kinds of songs you asked them to record? This information would help me to know what genre is selling the most. I would sign contracts with Rock n’ Roll artists. I would ask the artists to record songs about teenagers’ life since teenagers were the main buyers of records....