Hadley, S. (2021) Audience Development and Cultural Policy PDF

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NEW DIRECTIONS IN CULTURAL POLICY RESEARCH Series Editor: Eleonora Belfiore NEW DIRECTIONS IN CULTURAL POLICY RESEARCH “This is a wonderful book, situating the goal of audience development into the centre of cultural policy discourse, with a deeply researched history, and new perspectives on contemp...

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NEW DIRECTIONS IN CULTURAL POLICY RESEARCH Series Editor: Eleonora Belfiore

“This meticulously researched monograph offers a nuanced, behind-the-scenes perspective of the evolution of cultural policies related to audience development. A must read for any serious arts management or cultural policy scholar. Given the importance of democratic access to culture, it is both timely and important.” —Ben Walmsley, Professor of Cultural Engagement, University of Leeds Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the field, the book calls for a reconceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers, the book is also vital reading for anyone working in the arts and cultural sector with an interest in understanding how our relationship with the audience is constructed. Steven Hadley is an academic, researcher and consultant working internationally in the cultural sector. He is currently a Research Fellow at National University of Ireland Galway, Visiting Lecturer at Leuphana University of Lüneburg, Associate Consultant with The Audience Agency, and on the Editorial Boards of Cultural Trends and the European Journal of Cultural Management and Policy. ISBN 978-3-030-62969-4

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Audience Development and Cultural Policy

“Everyone who cares about audiences should read this book. It clarifies some very important ideas about audience development and the place and value of organised culture in society. An eye-opening walk through the history of audience engagement, it is as accessible and wry as it is intelligent and timely.” —Anne Torreggiani, Chief Executive, The Audience Agency

Steven Hadley

“This is a wonderful book, situating the goal of audience development into the centre of cultural policy discourse, with a deeply researched history, and new perspectives on contemporary challenges.” —Michael Rushton, Professor of Public and Environmental Affairs, Indiana University, USA

NEW DIRECTIONS IN CULTURAL POLICY RESEARCH

Audience Development and Cultural Policy Steven Hadley...