Hệ thống thông tin và quản lý quy trình kinh doanh Information systems and business process management PDF

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VIETNAM NATIONAL UNIVERSITY, HANOIINTERNATIONAL SCHOOLBUSINESS IMFORMATION SYSTEMS AND PROCESSLECTURE : Lê Duy TiếnCLASS : INS2037.RESEARCH GROUP : Group 12GROUP MEMBER :No Full name Student’s ID 1 Lê Minh Hải 20072903 2 Hồ Phương Linh 19071401 3 Nguyễn Thu Phương 19071478 4 Trần Phương Thảo 2007098...

Description

VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL

BUSINESS IMFORMATION SYSTEMS AND PROCESS

LECTURE

: Lê Duy Tiến

CLASS

: INS2037.03

RESEARCH GROUP

: Group 12

GROUP MEMBER

:

No

Full name

Student’s ID

1

Lê Minh Hải

20072903

2

Hồ Phương Linh

19071401

3

Nguyễn Thu Phương

19071478

4

Trần Phương Thảo

20070983

5

Nguyễn Văn Tú

19071546

Hanoi, January 2022

WORK BREAKDOWN STRUCTURE:

Full name Lê Minh Hải

Individual contribution Section 4 Support idea

Hồ Phương Linh

Section 3 + Section 5 Support idea

Nguyễn Thu Phương

Trần Phương Thảo Nguyễn Văn Tú

Section 1 + Section 6 Make and Edit report Support on Section 3 Section 4 Support idea on DSS

Timeline On time

Rate 100%

(15/01/2022) On time

100%

(15/01/2022) On time

100%

(15/01/2022) On time

100%

Section 2

(15/01/2022) On time

100%

Support idea on DSS

(15/01/2022)

2

TABLE OF CONTENTS

WORK BREAKDOWN STRUCTURE: ................................................................................. 2 TABLE OF CONTENTS .......................................................................................................... 3 SECTION 1: INTRODUCTION .............................................................................................. 6 1.1. Introduction about the company ................................................................................... 6 1.2. Problem and the Purpose of the report......................................................................... 6 SECTION 2: BUSINESS MODEL CANVAS ......................................................................... 7 SECTION 3 : BUSINESS PROCESS .................................................................................... 10 1.1. Company’s functional areas and its business processes. .......................................... 10 1.2. Core business process which is a cross-functional business process of company with detail explanation. ............................................................................................... 10 SECTION 4: KEY FEARTURES AND SOLUTIONS OF NHANH.VN SOLFWARE TO IMPROVE THE EFFICIENCY OF CORE PROCESSES. ................................................ 12 4.1. Introduction about Nhanh.vn ...................................................................................... 12 4.2. Order management problems and solutions .............................................................. 14 4.2.1. Sale/Store management system .............................................................................. 15 4.2.2. Fanpages management system ............................................................................... 17 4.2.3. Delivery management system.................................................................................. 18 4.2.4. API of E-Commerce Platforms............................................................................... 18 4.3. Employee managent problems and solutions ............................................................. 19 4.3.1 Saler management.................................................................................................... 19 4.3.2 Customer care and Marketing ................................................................................. 20 4.3.3 Statistics and Accounting report.............................................................................. 21

3

SECTION 5: BUILDING DSS ................................................................................................ 22 SECTION 6: CONCLUSION ................................................................................................. 24 REFERENCE ........................................................................................................................... 25

4

LIST OF FIGURE Figure 1: Core business process ...............................................................................11 Figure 2: Closed cycle of omnichannel sales management method .......................12 Figure 3: Item Status view ........................................................................................15 Figure 4: Billing.........................................................................................................16 Figure 5: Orders Status.............................................................................................16 Figure 6: Messages....................................................................................................16 Figure 7: Campaign Settings....................................................................................16 Figure 8: Accounting View.......................................................................................17 Figure 9: Analytic view.............................................................................................17 Figure 10: Employees management.........................................................................17 Figure 11: Delivery process......................................................................................18 Figure 12: Original Data......................................................................................... 22 Figure 13: Goal Seeking 1....................................................................................... 23 Figure 14: Goal Seeking 2....................................................................................... 23 Figure 15: Scenario Summary................................................................................ 24 Figure 16: Business Graphic.................................................................................. 24 LIST OF TABLE Table 1: Business Model Canvas................................................................................8 Table 2: Company’s functional areas and its business processes............................10

5

SECTION 1: INTRODUCTION 1.1. Introduction about the company Shop Kio Fashion with the website name Kiofashion.com is an online fashion shop established on December 15, 2021. Kio Fashion develops an online sales system, delivers goods to consumers nationwide in order to create maximum shopping convenience for customers. Derived from the idea of bringing perfect beauty and easy shopping convenience to consumers nationwide. At the same time, so that customers have many options for their own fashion style. The products at Keng Fashion are searched by the shop owner to select a variety of designs according to the most "HOT" fashion trends on the market. Kio's product lines are constantly diverse in styles and designs from shirts, t-shirts, jackets, vests, jeans, trousers, khaki pants to extremely stylish fashion accessories, socks and socks. both create perfect beauty, modern, stylish for young people. Products are imported directly from prestigious fashion labels of Hong Kong, Shanghai, and Guangzhou with the criteria "No intermediaries - Reasonable prices - Guaranteed quality" • Vision Kio Fashion aspires to become a website providing prestigious, quality and best fashion products for all audiences nationwide. Make Kio Fashion website a favorite and frequent online shopping place of customers. •

Mission

"We will satisfy you with maximum service - minimum spending"

•

Strengths

- The staff is enthusiastic, dynamic, adaptable and flexible to the circumstances. - Always update new styles, trendy fashion. - Communication on many quality advertising channels.

1.2. Problem and the Purpose of the report Nowadays, in the digital age, fashion stores "race" for online business, multi-channel sales, and new business trends. At the same time, the application of technology solutions to sales is extremely necessary and is one of the decisive factors for the success of fashion stores. One tool to help manage all business activities. A tool that constantly updates with new sales features. A tool to provide solutions for online sales management, multi-channel sales, minimize errors, 6

loss of revenue. And a lot of features are integrated in one smart software. The purpose of this thesis is to explicitly research and consider business process of our company. Based on studying the current state of Kio Fashion Company business information systems and processes. The study analyzes the business information systems and processes which are outdated in online sales operations. Thereby, giving some suggestions and solutions that can create an appropriate and practical information system for the company's operations to maintain and strengthen their market position.

SECTION 2: BUSINESS MODEL CANVAS

7

BUSINESS MODEL CANVAS

Key Partners

Key Activities

Value Propositions

Customer Relationships

Customer Segments

- Logistics Service Providers – Firms that provide logistics services; they include line haul service providers, warehouse operators, and express delivery service providers

- Marketing: Implement promotional activities to increase recognition as well as find and attract customers.

- Fashionable clothes

- Brand through social media. - Sentimental attachment to - clothing/ accessories.

- Men

- Suppliers – Firms that provide product for company; the factory offers a variety of clothes at reasonable prices - Marketing Affiliates – Firms that promote the company’s sellers by placing marketing

Sales: consulting, sales

Product

Product diversity: offering a wide of variety of choice to consumers Customer service: Ensuring customer segments are satisfied - Warehouse & Logictisc: Sound logistics and speedy delivery

- Accessories - Reasonable price - Quality

- Support and promote online shopping during covid. Friendly community.

consumer

- Women - Children

displays on their platforms (websites, mobile apps, etc.) The company provides sales management software solutions: provide high-tech software to make the management process smoother

- Finance and Accounting: Sales profit management

Key Resources

Channels

- The Brand

Online:

- Client data

-

Social Media

- Community of buyers

-

E-commerce platforms

-

Website

- Staff Cost Structure

Revenue Streams

- Variable: Labor, shipping/packing, warehouse - Fixed: Rent, marketing, salaries and utilities.

- Profit is 2/3 of revenues (Instant payment)

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

Table 1: Business Model Canvas

SECTION 3 : BUSINESS PROCESS 1.1.

Company’s functional areas and its business processes.

FUNCTIONAL AREA

BUSINESS PROCESS

Warehouse

•

With clothes imported from China: after the goods arrive at the port, they return to the Vietnamese warehouse, check the quality as well as the quantity, disassemble the shipment and divide the number of models.

Sales & Marketing

•

•

Marketing: set up a campaign, set a target, locate a group of potential customers, then run the campaign to pull customer data Sales: After the marketing pulls in the data, the seller is responsible for advising on product details and selling them to customers

Finance

•

Managing the company's capital

Accounting

•

Its responsibilities include accounts, paying bills, billing clients and customers, tracking assets and expenditures, managing payroll and keeping track of critical tax documents.

HR management

•

Hiring employees Evaluating employees’s job performance Enrolling employees in benefits plans

• •

Customer care department

• •

Handling complaints from customers about faulty, redundant or missing or wrong orders Taking care of customers after purchasing

Table 2: Company’s functional areas and its business processes 1.2.

Core business process which is a cross-functional business process of company with detail explanation.

10

Digital Marketing

Set campaign and target, run ASD

Customers

Interest products

Customer file

Order success

Has received goods

Pay: Cash/transfer

Customer care deparment Sales

Get product information and advice

Check quantity of product in warehouse

Collect customer information to make orders

Ware

Imported consignment

Peel off each type of product

Pack and send to the delivery unit

Revenue summary at the end of the month

Payment of receipts and payable expenses

house

Finacial and Account

Verific order successful

Order tracking: delivered or delayed

Handling complaint orders

Figure 1: Core business process The digital marketing department builds marketing strategies for products, communication programs, and promotions according to the company's orientation. Plan and target, implement advertising campaigns for the Company's products on Online channels. The digital marketing department builds marketing strategies for products, communication programs, and promotions according to the company's orientation. Plan and target, implement advertising campaigns for the Company's products on Online channels. At the end of this program, the digital marketing department will collect a file of customers who are really interested and have a need to use the company's products. Then, Sales Department receives customer information to advise products, create and send orders. The warehouse department directly checks the quantity of products to be sold from the sales department. If they successfully close the order, the warehouse department continues to package and send to the customer. The customer care department will track the order journey and handle customer complaints. It is then passed to the Accounting Department to check the customer's credit when approved will generate an invoice for the customer. After credit approval, this department will summarize the revenue and make accounting.

SECTION 4: KEY FEARTURES AND SOLUTIONS OF NHANH.VN SOLFWARE TO IMPROVE THE EFFICIENCY OF CORE PROCESSES. 4.1. Introduction about Nhanh.vn

Figure 2: Closed cycle of omnichannel sales management method Nhanh.vn is there to solve problems for shop owners and sellers. For a shop owner, when starting a business, it is usually a small business, so when it comes to managing products, revenue and expenditure records, employees, etc., it is not complicated. 12

However, when you have a stable business and want to expand your business model, things like the above are very difficult to manage, if not careful, it will lead to loss of goods, unclear cash flow, failure to manage all employees. salesperson,... As for the sales person, one day must know clearly the amount of goods sold, the revenue sold and when the shops sell online, they also have to check the customer's inbox as well as the quantity of goods. sold on Facebook, e-commerce platforms to close orders and deliver to customers. Therefore, it will sometimes lead to missed orders, not enough statistics on the amount of goods they have sold, customer information may be wrong,… This is a multi-channel sales management software - a tool to help manage business easily with technology to store and process data anytime, anywhere. Help managers track and control business in the most effective way, help salespeople work faster, do more productive work. Currently, Nhanh.vn is a chain of four-in-one service sales management solutions including: sales management software, web design, Facebook page management software and shipping services. • Manage all sales channels Nhanh.vn has the function of “Synchronizing” data (customer information, products, inventory) on all sales channels: Facebook, stores, Website, e-commerce platforms (Lazada, Shopee, adayroi, vatgia). ) is trusted by many brands. This feature of Quick.vn allows users to do most of the sales work on just one software. Just put product information ONCE ONLY on Facebook store, Website, Zalo and ecommerce platforms will be updated accordingly. In addition, Nhanh.vn also helps shop owners control goods accurately to "each location" with the feature of managing goods with separate barcodes (IMEI) to help pick up goods and find goods for customers. fast, save more time Just SAVE customer information ONCE ONLY, customer information will be saved and appear in the next transactions in channels. Just ENTER the inventory number ONCE, the inventory number will be updated accurately on all sales channels Only need 1 SOFTWARE, control revenue at all channels for shop owners to actively control effective channels, thereby having appropriate development directions for that channel. Just need 1 SOFTWARE, check stock on all warehouses at the same time With just a barcode, a Nhanh.vn account staff can set up and check inventory at the same time at many stores. Besides, after the goods check process is over, Nhanh.vn automatically aggregates the single inventory checks on the system into a general inventory with accurate reports of each item type for shop owners to easily follow. tracking capture. Thanks to that, the actual inventory is counted quickly and accurately, without wasting time manually counting. Support with management software also helps you cut from 1 to 2 warehouse employees. •

“Actively” chooses many different shipping units 13

Nhanh.vn helps you connect with shipping units quickly, easier and simpler thanks to the full initiative in deciding the carrier, shipping fee and COD payment time (Nhanh.vn transfers). COD 5 times/month for shop owners). By manually choosing the optimal shipping unit, you can save on the difference between carriers. Besides, Quick.vn offers you regular discounts and incentives of each carrier - At least 5% in the first 3 months of use. Therefore, you can save up to 20,000 VND/each order. At the same time, Nhanh.vn staff will work directly with the shipping unit until the order is delivered to the customer. Therefore, any errors arising during the delivery process will be handled in a timely manner, ensuring that the goods reach the customers in the most convenient way. •

Manage multiple Fanpage, Website

Owning many Fanpages/Sales Websites makes many shop owners in trouble when they miss customers, lose customers because they can't reply or can't hide comments containing customers' phone numbers. Convenient sales management software Nhanh.vn solves all these problems with preeminent features: Comment/inbox management: Automatically download comments, separate inboxes of messages, comments and chat items for easy management to avoid order errors. Mark which orders are closed, avoid duplicating customers Hide facebook comments to avoid customer robbery: Automatically download, hide comments with content th...