Hua Wei Marketing Plan PDF

Preview

Summary

Download Hua Wei Marketing Plan PDF

Description

9/17/2019

 Marketing, Research Papers

HuaWei Marketing Plan

 31,704 Views

This project covers Huawei Marketing Plan with latest marketing analysis and competitive analysis. According to Definition of Marketing, Huawei is creating interest in its potential clients and customers to buy his products and services.

Polka Dot Tunic Round Neckline M RM170.69 RM291.52 Ad

Shop Now

Executive Summary: This Huawei Marketing Plan illustrates Huawei market segments and the strategies they will employ to get customers and create a solid revenue stream. In this plan our unique focus to create or market a

mobile phone with attractive features which gives Huawei an advantage over their competitors by giving customers a new outlet to enjoy mobile phones usage. In this report we focus on the Pakistan mobile Phones market as a ‘cash cow’ in some countries noting that Pakistan was experiencing significant macroeconomic problems, yet the mobile market steams ahead as the effects of the global economic recession on the global mobile network are so far limited. Pakistan mobile market has potential as the usage of mobile connections are increasing day by day and with every new connection people need to buy a new mobile phone which make this industry more profitable and attractive for the investors. The report contains the Marketing strategy, situation analysis and defining the target market for Huawei mobiles and the current trend of the mobile usage in Pakistan as people are now more focusing on the features of the mobile rather than the price. From last few years some mobile company’s enter in the competition by introducing there smart phones. SWOT analysis to define the company’s strength, weaknesses, opportunities and threats. Also Study: Huawei Business Canvas Model https://bohatala.com/huawei-marketing-plan/

1/16

9/17/2019

HuaWei Marketing Plan

In Marketing mix strategy we more focus on advertising as the company need to launch their product in the market, so how can they market it and position it so that it create a positive image on consumers mind which gives them good share in the market in term of sales. Also Study: Online Business Marketing Plan Strategies With Example Mobile Phone Industry in Global Context

Market Size: The cell phone industry is one of the fastest growths besides the Internet. Cell phones have gone through a huge change and its market has expanded globally. Since 1994, the cell phone industry has increased from 24 million to about 182 million in wireless phone and related devices operating worldwide. The cell phone market is increasing very fast with today’s ever-emerging technology and innovation in improving cell phones. Today, society is living with advance technology and everyone wants to keep pace with the new technologies. Cell phone industry is growing larger because it has become a necessity. Parents are getting mobile phones for their teens because they want to communicate in case of an emergency and the wireless carriers have made it easy to add users to their existing plans. And carriers are becoming successful in getting parents to expand their plans to include their teens. This increases buyers and increases market size worldwide. Scope of Competitive Rivalry: The cell phone industry has become increasingly larger within the last few years as a result of more affordable cellular phones as well as lower service costs. Companies are competing in an advance technology and communication sector in which success attracts customers to buy their products and services. The market is very competitive because they offer the same products and services, but has different physical attributes to the phones and different costs, which buyers have choices to choose from. Companies want to provide the best products and services to attract buyers by lowering cost and improving products, which makes the cell phone industry very competitive. Here are the main factors of competitive rivalry: Cell phone cost: Customers wants better services and products at a lower cost. Bundle functions into just one cell phone: For example E-mail, text messaging, internet New technology improvement: For example camera phones Stage in Life Cycle: The cell phone industry is in the Mature Life Cycle Stage, where nearly all-potential customers are already users of the industry’s product. The cell phone industry’s growth and profitability depends entirely on its https://bohatala.com/huawei-marketing-plan/

2/16

9/17/2019

HuaWei Marketing Plan

ability to attract new customers. By increasing and improving the cell phones and services, it will attract more potential buyers, because technology alone will not attract buyers, instead companies want valueadded services for mobile-phone securities. Cell Phone companies attract buyers in two ways during the Mature Life Cycle State: Service: Making cell phone more affordable will attract buyers to buy more cell phones and increase competition between companies to lower service fee. Innovative Phone Style: The new designs and improvement in the physical appearance of the cell phones, and more add-on features attracts customers to buy it at a higher rate.

List of countries by number of mobile phone usage This data has been extracted from Wikipedia: Country or Rank

Number of

% of Population

Last updated date

region

mobile phones

World

Over 5.6 billion

7,012,000,000

79.86

2011

1

China

987,580,000

1,341,000,000

73.6

Jan 2012

2

India

903,727,208

1,210,193,422

74.89

Jan 2012

3

United States

327,577,529

310,866,000

103.9

June 2011

4

Indonesia

250,100,000

237,556,363

105.28

May 2009

5

Brazil

245,200,000

192,379,287

127.45

January 2012

6

Russia

224,260,000

142,905,200

154.5

July 2011

7

Japan

121,246,700

127,628,095

95.1

June 2011

8

Pakistan

111,126,434

178,854,781

65.4

Oct 2011

9

Germany

107,000,000

81,882,342

130.1

2009

10

Nigeria

90,583,306

140,000,000

64.7

Feb. 2011

11

Mexico

88,797,186

112,322,757

79.8

Sep.2010

12

Italy

88,580,000

60,090,400

147.4

Dec.2008

13

Philippines

86,000,000

94,013,200

91.5

October 2011

14

Bangladesh

85,455,000

150,093,000

76.4

Dec. 2011

https://bohatala.com/huawei-marketing-plan/

population

3/16

9/17/2019

HuaWei Marketing Plan

Country or Rank

Number of

region

Population mobile phones

% of population

Last updated date

15

United Kingdom 75,750,000

61,612,300

122.9

Dec. 2008

16

Vietnam

72,300,000

90,549,390

79

October 2010 Egypt Ministry of

17

Egypt

71,460,000

78,300,000

91.3

Communications & IT, February 2011

18

Turkey

66,000,000

71,517,100

92.2

2009

19

France

58,730,000

65,073,842

90.2

Dec. 2008

20

Thailand

69,000,000

65,001,021

105

2010

21

Iran

68,000,000

75,078,000

91.2

2011

22

Ukraine

54,377,000

46,143,700

117.9

April. 2009

23

Spain

50,890,000

45,828,172

111.0

Dec. 2008

24

South Korea

50,767,000

48,580,000

104.5

2010

25

Argentina

50,409,800

40,134,425

125.6

2010

26

Poland

47,153,200

38,186,860

123.48

2010

27

Colombia

46,147,937

45,393,050

101.6

2011 2008 Q3

28

South Africa

42,300,000

47,850,700

101.3

www.cellularnews.com]

29

Algeria

33,000,000

35,000,000

94.2

2011

30

Venezuela

27,400,000

28,200,000

98.0

2008]

31

Peru

27,100,000

29,000,000

95.5

Dec. 2010

32

Taiwan

25,412,000

22,974,347

110.6

2008

33

Romania

22,800,000

21,438,000

108.5

March 2008

34

Canada

25,543,862

34,482,779

74.1

Q3 2011

35

Morocco

27,050,000

32,993,000

81.9

Q1 2010

https://bohatala.com/huawei-marketing-plan/

4/16

9/17/2019

HuaWei Marketing Plan

Country or Rank

Number of

region

Population mobile phones

% of population

Last updated date

36

Netherlands

20,000,000

16,515,057

121.1

Nov. 2009

37

Australia

21,260,000

21,179,211

100.4

Jun 2007

38

Saudi Arabia

46,000,000

27,137,000

169.5

Jun 2010

39

Malaysia

30,379,000

28,250,000

106

2010

40

Chile

21,000,000

17,094,270

122.9

Dec. 2010

41

Guatemala

17,571,895

14,713,763

119.4

Jun. 2010

42

Sri Lanka

17,359,312

21,000,000

80.95

Dec. 2010

43

Ecuador

15,900,000

14,300,000

111.18

Jan. 2012

44

Portugal

14,500,000

10,632,000

137.0

2008]

45

Nepal

14,240,670

28,500,000

53.5

Mar. 2011

46

Hong Kong

13,264,896

7,008,900

187.9

Nov. 2010

47

Belgium

11,822,000

10,414,000

113.6

2009]

48

Hungary

11,833,000

10,020,000

118.3

Sept. 2010]

11,540,040

5,860,000

197.1

Nov 2011

United Arab 49

Emirates

50

Bulgaria

10,655,000

7,600,000

140.2

2008

51

Israel

9,319,000

7,310,000

127.5

2008

52

Denmark

7,000,000

5,543,819

126.2

February 2008

53

Azerbaijan

7,000,000

8,900,000

78.7

November 2009

54

Jordan

6,010,000

5,950,000

101.0

March 2010

55

Singapore

7,289,000

5,076,700

143.5

December 2010

56

New Zealand

4,620,000

4,252,277

108.6

2008

57

Estonia

1,982,000

1,340,602

147.8

April 2009]

58

Lebanon

2,720,000

4,224,000

64.4

Oct 2010

https://bohatala.com/huawei-marketing-plan/

5/16

9/17/2019

HuaWei Marketing Plan

Country or Rank

Number of

region

Population

% of population

Last updated date

mobile phones 59

Lithuania

4,960,000

3,341,966

148.4

February 2010

60

Montenegro

1,294,167

672,180

192.53

Dec 2009

61

North Korea

1,000,000

24,051,218

3%-4%

2011

 Boom of Communications in Pakistan

Pakistan is among the five most dynamic economies of developing Asia in terms of increased penetration of mobile phones, internet and broadband, according to the Information Economy Report, 2009 published by the United Nations Conference on Trade and Development (Unctad). Among the five countries in terms of mobile penetration in South Asia, Pakistan is placed at number three followed by Sri Lanka and Bhutan. Iran and Maldives are ranked above Pakistan. The report sees the mobile industry as a ‘cash cow’ in some countries noting that Pakistan was experiencing significant macroeconomic problems, yet the mobile market steams ahead as the effects of the global economic recession on the global mobile network are so far limited. With an increase of 38% over 2008, the television advertising revenue for 2009 in Pakistan was Rs 16.4 billion ((US $200m), accounting for about half of the total ad market during the year. The TV ad revenue is continuing to rise as a percentage of total ad revenue, mostly at the expense of the print media ads. The biggest spenders in 2009 were the telecom companies with Rs 8 billion, followed closely by fast moving consumer goods (FMCG) sector with Rs. 7 billion. In addition to financial services, the two key service sectors with explosive growth in last decade (19992009) in Pakistan include media and telecom, both of which have helped create jobs. APP reported that overall size of Information and Communication Technology (ICT) industry in Pakistan has crossed more than $ 12 billion, of which $ 1 billion is foreign direct investment (FDI). Pakistan has one of the fastest growing the tele-density in the world, currently at 63.5 percent, while neighboring India is just 37 percent. There are more than 95 million mobile connections in Pakistan and are still growing in numbers. This is exponential growth as mobile telephone market has seen a 14-fold increase since the year 2000. Huawei’s Mission: “To focus on our customers’ market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customers.”

Huawei Core Values: https://bohatala.com/huawei-marketing-plan/

6/16

9/17/2019

HuaWei Marketing Plan

Customers First Huawei exists to serve customers, whose demand is the driving force behind our development. We continuously create long-term value for customers by being responsive to their needs and requirements. We measure our work against how much value we bring to customers, because we can only succeed through our customers’ success. Dedication We win customers’ respect and trust primarily through dedication. It includes every effort we make to create value for customers and to improve our capabilities. We value employees’ contributions and reward them accordingly. Continuous Improvement Continuous improvement is required for us to become better partners for our customers, improve our company and grow as individuals. This process requires that we actively listen and learn in order to improve. Openness & Initiative Driven by customer needs, we passionately pursue customer centric innovations in an open manner. We believe that business success is the ultimate measure of the value of any technology, product, and solution or process improvement. Integrity Integrity is our most valuable asset. It drives us to behave honestly and keep our promises, and, thus, win our customers’ trust and respect. Teamwork We can only succeed through teamwork. By working closely in both good times and bad, we lay the foundation for successful cross-cultural collaboration, streamlined inter-departmental cooperation and efficient processes.  Huawei Brand Portfolio

Cloud Our offering provides the building blocks for the cloud, spanning applications & services, storage & security, and O&M

https://bohatala.com/huawei-marketing-plan/

7/16

9/17/2019

HuaWei Marketing Plan

Pipe Our end-to-end infrastructure enables operators to build an efficient, profitable, and scalable network, for today and tomorrow Devices Our diversified device portfolio provides a smarter and simpler user experience for individuals, homes and businesses alike 

HuaWei Marketing Strategy Situation Analysis

General Environment General environment means and includes the general condition under all the factors influencing them. These factors may be social, cultural, economic technological etc.

Demand The demand of mobile phones in Pakistan is high from last few years. Legal/ political These uncertainties that is extremely variable in the political condition of Pakistan. Constant political instability does affect the company’s relation with the government. Economical Situation Economical growth worldwide is in a big recession which needs careful manipulation but potentiality of the mobile market in Pakistan is increasing and higher than any others sector Socio-CulturalSituation

https://bohatala.com/huawei-marketing-plan/

8/16

9/17/2019

HuaWei Marketing Plan

Population and educational growth in Pakistan leading to expansion of the sector needs forcell phones and people depend more and more onmobile communication everywhere. Literacy & illiteracy level is notaffecting using cell phones but affecting high technological cell phones, this fact needs to be considered by Huawei. Technological Situation Level of technology in theworld is increasing. Internet level of awareness & usagefor individuals & industrial aspect are increasing in Pakistan. New technologies in the cell phones areincreasing. Future plans fortechnological linkage between cities, universities, colleges, hospitals and other institutes are increasing and ...