Hungerstation KSA Campaign Summary For Film Creation PDF

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This document contains the description of the film approach that was used in the create of the Hugerstation campaign fo the KSA....

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FILM - BO4 - HUNGERSTATION - #ShareTheGoodness THE WRITTEN EXPLANATION The written explanation is what the Jury will refer to during the judging process in Dubai Lynx. For this reason, we recommend that it’s as detailed as possible. Please don’t mention your company or any of the companies who contributed to the entry (unless it’s a self-promotion campaign) as our judging is anonymous. WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS) • Do not reference your company. • Do not comment on the brief/challenges/success of the film. Location; living room. Instead of hearing our characters speak, a narrative voice that speaks on their behalf; describing what is happening, the problem is and how to solve it. Our main hero is on the floor with his food-delivery bag. Just as he’s about to take the first bite of his burger, the door suddenly opens and that friend, that always shows up asking for a some fries until they eat the whole box, barges in. The narrator has no shame calling him out, and provides the solution. Open the HungerStation-App, share the promo-code, he’ll get 20 Riyals, you’ll get 10. Simple. But because you can share the code unlimited times, the narrator takes us through the repeated journey of the process with fast close up cuts on any character in the room, including that security guard who walks in. Share the promo-code and #ShareTheGoodness CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS MAX) Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our international jury. Hanging out at home with friends is a very common practice among the youth in Saudi Arabia. Due to the limitations of the country’s conservative approach, the youth considers sitting at home, watching TV and ordering food an essential part of their days and weekends. A common insight is that one person is usually either stuck being in charge of driving off to get food, or making the online order. In order to make have more money to order, have more freedom to order multiple things, and to increase the usage and users of the application, the living room and the practice of hanging in a living room created the perfect occasion....