JBA1114B Group 9 Content FARM Fresh PDF

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INTRODUCTION1 Reasons choosing the companyThere are many reasons why we chose Farm Fresh Company. Among the first reasons is because this company is a company from a local subsidiary. Although the majority of Malaysians love cow's milk, the amount of milk produced and sold in the market by local cow...

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INTRODUCTION 1.0 Reasons choosing the company There are many reasons why we chose Farm Fresh Company. Among the first reasons is because this company is a company from a local subsidiary. Although the majority of Malaysians love cow's milk, the amount of milk produced and sold in the market by local cows is quite limited. This is because the majority of Malaysian farmers are more interested in selling beef than milk, which requires more sophisticated and time-consuming procedures that require a lot of skill and capital. This became one of the main reasons why so many foreign companies became large industry players in the local dairy industry at the time, which is not surprising. So, with the existence of a dairy company from Malaysia, namely Farm Fresh, we can be proud of the success of local children who are brave enough to compete with dairy companies abroad. The second reason we chose Farm Fresh is because they place a high value on the quality of their dairy products. They pay close attention to the cows' welfare because the quality of the milk is strongly dependent on the cows' physical and psychological well. This involves feeding house grass on the Farm Fresh farm as part of their healthy and clean food regimen. Workers carefully monitor cattle nutrition to ensure that feeds are balanced, nutritious, and match the nutritional needs of the livestock. Here, we can see how strict Farm Fresh is in producing high quality dairy products to ensure the satisfaction of its customers from various walks of life. In accordance with the company's principal goal of filling Malaysian market shelves with genuine and premium local fresh milk while educating the public on its nutritious worth, particularly the taste difference between powdered and processed milk. Lastly, Farm Fresh uses a clever marketing technique to promote their products while also benefiting the general public. Farm Fresh has appointed over 2,000 dealers and house agents to advertise its products throughout Malaysia, making it easier for Malaysians to get their hands on them. This strategy not only provides extra work options for locals, the majority of whom are housewives, but it also makes it easier for Malaysians to access Farm Fresh items, regardless of whatever state, area, or district they are in. Furthermore, these appointed dealers and home agents have the option of selling dairy and non-dairy items to their clients via their own social media platforms. Farm Fresh has been vigorously teaching the community about the differences between processed milk and natural fresh milk at the same time. In its early years, testing their products in supermarkets was one of the smartest and most effective techniques. There, customers may taste Farm Fresh milk for themselves and determine if it tastes better or not.

2.0 Company’s Background Farm Fresh Milk Company is a brand name under The Holstein Milk Company Sdn Bhd. Is a Malaysian agricultural firm that sells milk to Malaysians. The first dairy enterprise to be based in Malaysia. They began their business in the farmers' market. Mawai Kota Tinggi, Johor is where their primary headquarters are located. Farm Fresh has two factories operating in Bandar Muadzam Shah, Pahang and in Larkin, Johor where the factory production capacity reaches 12 million liters per year with an estimated one million liters per month. It was established in 2009 and Mr. Loi Tuan Eee is the founder of Farm Fresh and the investment arm of the Malaysian government, Khazanah Nasional Berhad, has about 30% stake. In 2014, Farm Fresh set a sales target of RM50 million for its financial year ending March 2015 compared to RM38 million recorded the previous year. Here, we can see that Farm Fresh can reap more profits and make its company stronger and more stable in order to compete with other companies. The company was also appointed by the East Coast Economic Development Council (ECERDC) as the manager of a 240 -hectare cattle farm in Muadzam Shah, Pahang. In December 2019, Farm Fresh announced in the process of listing application and will issue an initial public offering (IPO) in 2020. Malaysia government has given Farm Fresh Milk Company a programme under NKEA EPP-13 in the agriculture sector, led by the Department of Veterinary Services, with the goal of reducing Malaysia's reliance on imported fresh milk. This EPP-13 NKEA is growing the dairy cluster by partnering with important industries to produce and distribute fresh milk on a large scale throughout Malaysia. All imported milk is mostly made up of 97% powdered milk and 3% fresh milk. Farm Fresh initially encountered a number of challenges as a result of not using preservatives to extend the shelf life of the milk. Milk has a shelf life of just approximately three weeks, which is significantly less than that of other companies who utilise preservatives to extend the shelf life of their products. In addition, Farm Fresh competes for milk suppliers with other milk brands. As a result, the corporation chose to charge a higher price for 1 litre of milk, ranging from RM2.50 to RM2.70, than the market price, which is just RM1.30 to RM1.50 for farmers. Farm Fresh will have a greater supply of raw milk, and farmers will have a higher revenue and return on their investment. Farm Fresh started selling their cow's milk at the supermarket, the nearest supermarket in the state of Johor. A research and innovation center was also built in Muadzam Shah, Pahang, in the same year. There, they offer employment opportunities to local farmers to work as contract suppliers for Farm Fresh. It can produce about 15,000 liters a day to meet the growing demand of society as the number of Malaysians increases. Farm Fresh plans to expand into other markets such as Selangor and Kuala Lumpur to maintain business continuity. However, they do not have enough capital or staff to deliver their goods. Initially, a lorry company was assigned to bring milk to Kuala Lumpur, but each trip cost several hundred ringgit. To save money on transportation, they came up with the idea to make a direct bus business contract.

Lastly, starting in 2019, Farm Fresh would like to challenge themselves to get out of a comfortable position by becoming the official sponsor of Astro -produced reality TV shows, Gegar Vaganza season six and Big Stage season two. In 2020, the company will be more daring to sponsor more shows by becoming the official sponsor of the Immortal Songs Malaysia show on TV3. This is a smart way to make the Farm Fresh brand more famous not only in Malaysia, but also abroad. Recently Farm Fresh has also ventured into the field of edu-tourism as an alternative measure to strengthen their brand while giving awareness to the community on the importance of the agricultural sector in producing adequate food supply for the national food bank. As a result, the Farm Fresh brand is increasingly known in Malaysia and foreign countries such as Singapore and Australia. Because of its rich and creamy taste, the Farm Fresh brand is now widely recognised among Malaysians as the best local provider of fresh milk in a range of tastes, including yoghurt products. His unrivalled path for foreign firms serves as a model for future local entrepreneurs, particularly those interested in the dairy industry.

3.0 Company’s product Farm Fresh implies milk from their farm, then it is delivered to customers naturally. All products also do not contain additives, dyes or other external ingredients that have been incorporated into the goods since the cows are dried until they arrive at a nearby grocery store. There are three types of products produced by Farm Fresh, namely Fresh Milk Products, Yogurt (Based Products) and Goat Milk Products.

AMONG FRESH MILK PRODUCTS

AMONG YOGURT – BASED PRODUCT

AMONG GOAT’S MILK PRODUCT

DESCRIPTION ON OPERATION SYSTEM The manufacturer of Farm Fresh Milk company believes that there were few Malaysian consumers are aware about 90% of products on retails are made from powdered milk and Farm Fresh offers fresh milk for their consumers every day. Farm Fresh implements the idea of a “from farm to shelf in 48 hours” which was the main reason why their milk is the best among the others.

Inputs

Transformation process

Output

1.0 Inputs

Holstein Milk Firm is a famous dairy company with the Farm Fresh milk brand, which is presently holding 39% of the milk market in Malaysia. To produce a great quality of milk, they will make sure their cows is healthy and get a good source of food. Every morning at 5 a.m. Cows are milked on their farm, and also every evening at 5 p.m. Milk is kept below 4°C once it is milked and delivered to the processing factory Farm Fresh. Pasteurization and homogenization processes take place on the same same day. Farm Fresh milk is on the grocery store within 2 days. Australian Holstein Jersey cows imported to Malaysia from Farm Fresh and graze on the natural green grass cultivated in two farms, Johor and Muadzam Shah, Pahang in Mawaii. There are no growth hormones available to every cow to travel free at the farm. They sip spring water in the nearby mountains if they're thirsty. A lot of shelter as the night goes down. They are occasionally given medicines and a food supplement for rice bran and palm kernel. Big project, but certainly an effort that is more worthwhile for Farm Fresh.

2.0 Transformation process The milking procedure will be twice daily between 5.50 am and 5.30 pm using latest equipment to generate around 16 000 litres of fresh milk over 3,000 cows, including 1,000 of these animals.

1. Milking parlour process Before they put the cows for milking process, they will feed and washed the cows first to make sure that the milk is pure and not damaged throughout the milking process. A total of 72 cows enter a milking parlour for the process of milking, and each cow only takes approximately 10 minutes with the help of a fully equipped equipment. Farm Fresh Company offers 100% fresh milk without preservatives, colours or other foreign materials. Everything will be ready within 48 hours, from the time cow's milk is milked up to the dairy product in the local store. Only healthy cows may be extracted, and those who are unwell are quickly treated. 2. Pasteurize process The Farm Fresh company will ensure that the milk is stored at less than 4°C as it is milked. Fresh dairy is a delicate product that respond rapidly to temperature fluctuations. In the whole procedure, safety is really important. Farm Fresh is going to pasteurise its milk to eliminate the contaminating bacteria. By law, all dairy products sold in a registered dairy factory must be pasteurised and packed. It may not be legally added to the milk just vitamins A and D, or other additives or preservatives. Vitamin A enables you to better see in the night or in a low light and to distinguish between colours. Vitamin D supports your body in absorbing calcium and decreases your osteoporosis risk.

2.1 Output After undergoing the transformation process, the milk is ready to pack and shipped to the supermarket.

“From farm to your supermarket” to keep the product fresh, all the milk is bottled and delivered in a fresh and natural way to the local stores within 2 days. Founder of Farm Fresh, Mr. Loi said: "We feel that dairy agriculture is a basic method, and consumers can taste the difference when we execute those things effectively. Yeah, we notice the difference.”

4.0 Random fluctuation In the manufacture of a product, not all operating systems in a production run smoothly. Sometimes a company will experience random fluctuations. Random fluctuation happens when there is an unplan or uncontrollable environmental influences that cause planned and actual output to differ. As example random fluctuation for environmental is floods. There is some random fluctuation that faced by the Farm Fresh company. The social, cultural, demographic and environmental challenges that Farm Fresh company had to overcome is in order to breed its cows, the firm may be endangered by the Malaysian geographical area. The reason is that the weather is too hot for dairy to prosper. Malaysia has no recognised locally grown pure cattle, such as the possession of high milk production and adaptability to local wet circumstances, with desirable qualities. In order to solve the problem by applying biotechnology the natural environmental factors made the farm Fresh confronted problems in breeding cows appropriate and had to pay more. There were recent issues concerning the curdling and ageing of Farm Fresh milk. At first, they believed that the problem was because of less than optimal retail handling. They also did everything they could to look at their processing processes at the same time. The Farm Fresh firm then found out that two of its filling lines somehow contained a tiny amount of its yoghurt. That is because the milk is somewhat curdled and the sour flavour is sour, without the usual milk scent.

5.0 Feedback The happiness of their costumers is highly important to Farm Fresh Company. They will make sure that every feedback from their consumers is in good and satisfactory status. When problems occur to consumers in relation to the quality of milk produced, Farm Fresh will promptly take steps. As example, in the issues of customers complaining about their milk taste sour than usual. The farm fresh company immediately offer their valuable customers a replacement to whom affected. Other than that, there are some of their customers concern about their cows treated with rBGh/rBST injection as known as growth hormone injections to boost their milk production. They said there is no growth hormone was given to their cows for boosting milk production.

CONCLUSION In conclusion, Farm Fresh operation management includes a huge part in keeping one company performing effectively. Farm Fresh has been able to oversee all fronts of operations management exceptionally well. For quality management, they actualize drain from farm to shelf in as it were 48 hours. Typically, the most reason that leads to their high score’s freshness. Moreover, guarantee the cows on their cultivate in great wellbeing and condition and milked them within the best times for milking. And among these offerings are homegrown brand Farm Fresh’s dairy and plantbased deplete things that cater to slants in terms of taste and dietary necessities. Whereas racks are generally filled with cow’s drain, things like goat’s milk and plant-based sorts of milk have also ended up well known. This item is done utilizing their hundred per cent new cow milk. The most excellent dairy items come from new milk milked from healthy cows. As it where healthy cows are permitted to experience the milking handle, and those who are wiped out will be treated quickly. The quality of nourish is exceptionally critical in guaranteeing that the bovines allude to “girls and ladies”. Then, to guarantee that the dairy animals are continuously in a solid condition, the cows here are encouraged homegrown and natural Napier grass as a source of nourishment and care for from each point of cleanliness, wellbeing, and security to avoid any infection. Farm Fresh planted Napier grass, which was tall in protein and energy, and Mombasa grass at its farms. Finally, for promoting procedure Farm Fresh developing a trend for a solid living and solid way of life. Malaysians are being empowered to restrain their sugar admissions since they need to remedy corpulence. Hence, diminish fetched and enjoy economics of scale. This item could be a sugar-free and fat-free yoghurt. There will give zero per cent sugar and fat within the yoghurt. Therefore, it can be easily concluded that Farm Fresh attaches great importance to the importance of comprehensive operations management methods in terms of input and output quality, marketing, sales, and feedback from customers who have now successfully made their brand the No. 1 dairy brand in Malaysia....