Juno\'s Marketing strategy PDF

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Juno's Marketing strategy...

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Juno's Marketing strategy Introduction Vietnamese brands have more and more "blood-pressure" in their DNA, even when their opponents are strong and world-class. After Biti’s another brand dares to challenge the “big guys” in the fashion and footwear industry in Vietnam, which is Juno. Juno - High quality Vietnamese brand Juno was founded in 2005 under the leadership of Nguyen Quoc Tuan, but 10 years in the Vietnam market, Juno is only modest with 5 shoe stores. Seedcom, born in 2014, is an investment fund founded and operated by Mr. Dinh Anh Huan, co-founder and operator of Vietnam's largest electronics retail system today: Mobile World. In 2015, Seedcom saw the potential of the shoe market and decided to invest and chose Juno. Over time, Juno has become a fashion brand of footwear, bags and accessories, favored and chosen by Vietnamese women. Currently, Juno brand has developed strongly with dozens of stores spread across the country and the leading online friendly and professional online website in Vietnam. Not only that, Juno's service always brings the satisfaction and benefits of customers always satisfied and satisfied. Juno has a factory located in Binh Chanh District, Ho Chi Minh City, Vietnam. The company's footwear products are the hands and minds of Vietnamese workers who are skilled, enthusiastic and meticulous in each stage of production from design, selection of materials and techniques to create forms. shape and manufacture in strict accordance with the strict and professional standard order to create quality "Made in Vietnam" footwear products, bringing soft, smooth and beautiful beauty to the soul of people make it that few products have. These things are enough to show how strong Juno's Marketing strategy is to challenge strong competitors in the Vietnamese market. Juno's Marketing Strategy - The reckless Vietnamese brand Make good use of competitive advantage Investing in the footwear sector, Juno selects the average customer segment, which is the largest customer segment today. According to Juno's Marketing strategy, this group of customers is still very large, 5 years may not be over. That is the group of customers who have demand for shoes for about VND 300,000 and buy at least a few shoes in a year. With this segment, currently on the market is mainly Chinese goods. Meanwhile, consumers are "thirsty" for Vietnamese-branded products, with affordable prices and guaranteed quality.

To provide products that converge these elements is not difficult. Vietnam is a country with a competitive advantage in the supply chain of shoe production. Up to 40% of Nike shoes are manufactured in Vietnam, Adidas is similar. In a year, Vietnam outsourced the world to billions of dollars of shoes. All shoe making materials are available in Vietnam, and workers are also available. The shoe market has opportunities for everyone. Therefore, Juno products often focus on "nice - cheap" factors because only that can reach Vietnamese customers. As a matter of fact, Juno's marketing strategy is truly successful and has achieved many advantages when making good use of the current "home" advantage, even though foreign competitors are very strong in domestic market. Promotion campaign is popular During special occasions and holidays, Juno's Marketing strategy has become the "hotest" name in Vietnamese shoe market when launching special promotions. Specifically, on the International Women's Day March 8, the promotion with the message "83,000 pairs of shoes for 200K" took place from March 1 to March 8. The program quickly attracted a large number of customers: nearly 200,000 customers on Online channels and stores nationwide. The above number is not only good news for this brand, but also proves the trend of consumerism - customer support of Vietnamese products is still very strong. This impressive sales does not come from the thought of "trying to win a lottery" or "sewing". Since the middle of February, the Juno brand has carried out a well-publicized marketing campaign. "Stretching" with the clip "Sowing the gift package", Juno did "wave" of the online community. Millions of views, sharing with countless clips, pictures of "follow-up" of this campaign help the image of "Sorrow of shoe wrapping", which is paid much attention by sisters before the 8th March. Hashtag #junosoaica and #junotamthangba began to flood on social networks. The viral strategy is young, modern and daring to bring the image of a psychological brand, very know how to please her. It can be seen that Jino's marketing strategy is very strong in promotion, this is: touch point ”to help stimulate customers in Vietnam, especially women. Juno's advantage is that in front of other brands there is rarely such a big promotion. Developed in Online sales technology According to Juno's marketing strategy, the company determines its strength as an online market and focuses on promoting this market. In fact, Juno is not simply a retail business but a technology company. The company in recent years has invested heavily in technology from design, production to sales, using technology software to flexibly manage design from product to market. It can be seen that Juno has a very strong online

ordering system, with the technology advertised by the company having the best team in the market. Modern retailing without applying technology is difficult to manage products, especially export and import stages at the central warehouse, at the store system. Technology also helps us measure the number of products marketed, the amount of inventory to proactively produce and distribute. This is a strong point for Juno's marketing strategy to be more successful than ever, which is also the point for Juno to succeed in the market before other competitors in Vietnam market. Conclusion Currently, foreign footwear fashion brands now have many opportunities to exploit in Vietnam, but Juno is a huge challenge to overcome. Juno's marketing strategy is a combination of recklessness and a lot of understanding of Vietnamese consumers' habits of consumption, which is considered a brand that challenges other big men who want to gain market share in the country 90. million people....