Marketing PLAN Worksheet PDF

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MARKETING PLAN WORKSHEET 1. Business/Company Description: (provide brief summary of your business/company e.g. when it was founded, ownership, mission, products/service offered by the company, location etc.) ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………… 2. Situation Analysis 2.1. Market analysis (what market do you serve? Who are your customers? What are the characteristics of your customers?) …………………………………………………………………………………………………… ……………………………………………………………………………………………… 2.2. Competitor Analysis (who are your competitors? What are the competitive strengths and weaknesses of your competitors?) …………………………………………………………………………………………………… …………………………………………………………………………………………....... 2.3. Company Analysis (What are your competitive strengths and weaknesses, what features distinguish your product/service from that of competitors?) …………………………………………………………………………………………………… ……………………………………………………………………………………………… 3. What are your marketing objectives? ………………………………………………………………………………………………………… ………………………………………………………………………………………………………… ………………………………………………………………………………………………… 4. Marketing Strategies and Tactics 4.1. Product Strategies and Decisions (How do you plan to make your product useful or appealing to your customers?) …………………………………………………………………………………………………… ……………………………………………………………………………………………… 4.2. Pricing strategies and decisions (How do you plan to price your product/service?) …………………………………………………………………………………………………… …………………………………………………………………………………………….. 4.3. Place Strategies and Decision (What is the best way to get your product/service into the hands of target consumers?) …………………………………………………………………………………………………… ……………………………………………………………………………………………… 4.4. Promotion Strategies and Decisions (How do you plan to promote (make people aware of) your business, product/service?) …………………………………………………………………………………………………… ……………………………………………………………………………………………… 5. Resource Requirements, Schedule and Budget 5.1. which resources will you require to implement the strategies ………………………………………………………………………………………………… 5.2. How much money can you set aside for your marketing activities ………………………………………………………………………………………………… 5.3. What is your schedule of activities …………………………………………………………………………………………………...