Media Final Project PDF

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This assignment was for the final project and should be helpful in assisting future students on what to do for a similar assignment. The professor asked for specific information and this includes sources as well as my topic chosen for the assignment. NO PLAGIARISM ALLOWED....

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Kimberly Medina Intro To Contemporary Media Section: 1400 11-30-17 Counterfeit Makeup Market Research

Why does the problem exist? 1. The products are cheaper so buying them is easier. 2. Some people don’t think the products are fake since they look so authentic. According to Dr. Haider Ali from the Open University Business School, “The most obvious factor motivating consumer purchase of counterfeit products is their relatively low price but it is commonly appreciated that such products will be of lower quality than genuine products.” Allure has pointed out that brands have tried avoiding having people buy counterfeit makeup by adding watermarks to their packaging that the false “companies” can’t recreate. Who does it most affect? 1. Female teens and young adults trying to afford high end makeup but financially can’t. 2. Influencers who try to share their makeup reviews are also affected first hand. According to this one website under the name of SavvyandUnbiased , people that are buying these products don’t care about the dangers that come along with it. They only care that its name brand and cheaper. This makes anyone who is trying to save a couple of bucks on makeup a target. Influencers review makeup for those interested. This means they put themselves at risk to test whether or not counterfeit makeup is safe to use. What are possible solutions? 1. Buying makeup products from the brand itself. 2. Buying makeup products from trusted retailers. 3. Buying makeup from brands that are trusted and cheaper in price. According to Allure , beauty brands have attempted to prevent this situation by adding watermarks, holograms, and RFID chips onto their packaging for anti counterfeit reassurance. They also claim that one way to be sure that what you’re buying is the real deal is by purchasing directly from the brand or their trusted retailers such as Sephora and Ulta. Brands like ColourPop, Maybelline, Covergirl, Elf, etc sell makeup that are professional quality and cheaper

in price. They allow the same product quality for less, even though they aren’t Yves Saint Laurent.

 ources: S 1. Dr. Haider Ali: http://www.open.edu/openlearn/society/the-law/criminology/why-people-buy-counterfeit-brands 2. SavvyandUnbiased: https://savvyandunbiased.wordpress.com/2016/06/25/is-fake-makeup-really-worth-buying-featur ing-aliexpress-kylie-lip-kits/ 3. Allure: https://www.allure.com/story/counterfeit-beauty-products-all-time-high 4. Youtube Influencer Fake Makeup Review: https://www.youtube.com/watch?v=Qjxtharf_AA

Target Audience People at risk of buying these products would be older teenagers and adults who are trying to save some money on high end products that are trending. According to Instagram’s user demographics the highest percentage of the people using their website is in favor of my Market Research. 29% of users are women  . Women are the ones that are buying the makeup sold in places that aren’t considered to be trusted retailers. A lot of makeup influencers are also using instagram to promote other products that bring a lot of attention to this social network. . This goes along with the age group in which we need to address. 53% are in the ages of 18-29  28% of them live in urban areas where these products tend to be sold. Since they are located in these areas they’re more accessible to the counterfeit products than a lot of other people are. 28% of the people using Instagram don’t make a lot of money. This would mean a lot of people using this network would be more tempted to buy fake products rather than the real stuff since it’s a lot cheaper. 31% of those using it have had some college. This goes along with the age demographic. Since the highest percentage of users on the network have had only some college this would show that they’re most likely still young.

There fore my target audience should be: ● Young Adults and Older Teens. ● Those living in urban areas. ● Women between the ages of 18-29.

Sources: Demographic: https://slaylebrity.com/images/which-social-media-platform-do-you-prefer/instagram-usage-amo ng-key-demographic/

Character Breakdown Selena i s a 20 year old girl. She lives alone and goes to college. She likes to film YouTube videos in her room by reviewing and testing new products, as well as creating makeup tutorials. She wants to become a celebrity makeup artist someday. Physically: ● Needs to be around 5’3 to 5’9 in height. ● 18 to mid 20’s being the latest. ● Should appear innocent with preferably dark brown hair. Think Nina Dobrev in The Vampire Diaries Season 1. ● Should smile frequently. ● She should be someone that when you look at her you automatically already know how she’s feeling. Delivery Man is a 30 something year old man. He lives with his mom. He helps her pay her rent and feed her 6 cats by working as a local delivery man. He wanted to become a police officer but his mother wouldn’t let him out from under her wing and didn’t want him in any danger. He doesn’t hate his job but it’s not typically what he wanted out of life. Physically: ● Should be in his late 30's to early 40's. ● Roughly 5'10 to 6 feet tall. ● Someone who looks a bit like Lennie from Of Mice and Men just not as tall and smarter. ● Should appear as a nice individual. Doctor Murphy is a young doctor who graduated medical school at the age of 25. He’s currently 27 years old and likes working in the emergency room. He enjoys helping people with bizarre health situations since it catches him by surprise. He likes to go the extra mile with his work. Physically: ● Blonde, with any colored eyes in their late 20’s. ● Tall, shortest being 5’10. ● Should be charismatic and appealing to people, yet serious and all about his job.

Fake Makeup - Website Description

1. Home Page: This is where all the main features for my campaign will reside. It will have options that will call out to my younger audience and hopefully enlighten them about counterfeit makeup purchasing and how theres other ways around it. 2. About Counterfeit Makeup: Here I will put down facts and dangers about counterfeit makeup so that they are informed about the dangers of it in case they are still considering buying them. 3. Video: There will be a video showing the results of someone buying and using fake makeup, and just how terrible the outcome was. 4. Safe Cheap Makeup Options: Since makeup products that are name brand are immediately connected with being “high quality products”, my goal in this section is show that low end products can be as equally as great as any high end product, but for a better price. 5. Contact: I will have a text box where people will be able to send me their questions, which I will be able to access from my email, and they shall leave their contact information so that I can answer their questions asap.

Counterfeit Makeup - App Description The app is meant to help determine between fake and authentic makeup products by having games and small quizzes that help determine the “cheap” quality makeup brand for you. There will be a section where users will be able to communicate with each other and be able to share their experiences with counterfeit makeup and possibly help convince others to not buy This will be a Hybrid App since the game within the app won’t need internet connection and everything else does. Home Screen: This screen will give you the option of playing the game, taking the quiz, or entering the community chat room with women talking about their experiences with counterfeit makeup products. Second Screen: Quiz outline. There will be a question of some sort and four answers to choose from. Third Screen: Correct if the answer is correct. Fourth Screen: Incorrect if the answer is incorrect. Fifth Screen: The game outline. Sixth Screen: Number of points received through the game round and then the “Play again” option. Seventh Screen: Community Chat room. Women can talk to each other about topics publically. Eighth Screen: Chat room layout....