MGN 410 Individual Project - Phase 1 PDF

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MGN 410 Planning Business Strategy - Individual Project

The Project Test your understanding of the fundamental knowledge and skills of starting a new business from, ideation to execution. You must provide answers to the three phases of planning, and demonstrate the ability of outlining the necessary processes of starting a business. Your answers should relate to the specific idea you want to start a business with, and provide as much research as possible. Phase 1 (10%) 1. What was your entrepreneurial potential?

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Please fill out the survey provided by BDC and include the result. Link is HERE

What is your business idea? Please explain in detail. Including the following information: • What is the problem you are trying to solve? • What is the product/service? • Who is your target customer? • Where are you going to host this business? • What would be legal form of your business, and who is in charge of making decisions? • Any additional information you want to specify

3. In order to start the business, what aspects would you consider? Rank them based on the priority and explain each one

Submission Format Please submit your project (Phase 1) electronically on Blackboard, and include all parts in a single document (PDF or Word file) The project must contain the following information: a. Your name and student information b. Class section information (i.e. MGN 410 – 001) NOTE: There is no page limit on each phase, however, marks are assigned based on your effort and work quality.

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Prepared by Professor Hanlu Li

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MGN 410 Planning Business Strategy - Individual Project

Project Guidelines: I will be looking for several things, which you should keep in mind when developing your project:

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Present a well-organized, logical answer. Explain your rationale for your selections.

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Remember that these projects are your opportunity to demonstrate learning, understanding and retention of course material. Feel free to use concepts we discussed in class to support your answers.

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If you quoted or referenced any sources, make sure they are properly referenced in an appendix.

Prepared by Professor Hanlu Li

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