MGT 162 Individual Assignment PDF

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UNIVERSITI TEKNOLOGI MARA CAWANGAN PERAKKAMPUS TAPAHFACULTY OF ACCOUNTANCYMGT 162 – FUNDAMENTAL OF MANAGEMENTTITLE : PERUSAHAAN OTOMOBIL KEDUA SENDIRIANBERHAD (PERODUA)Prepared by : Lyana Syamimie binti AyobStudent ID : 2020482686Class : AC1101CPrepared for : Madam Ima Shanaz Binti WahidinACKNOWLEDG...

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UNIVERSITI TEKNOLOGI MARA CAWANGAN PERAK KAMPUS TAPAH

FACULTY OF ACCOUNTANCY MGT 162 – FUNDAMENTAL OF MANAGEMENT TITLE : PERUSAHAAN OTOMOBIL KEDUA SENDIRIAN BERHAD (PERODUA)

Prepared by

: Lyana Syamimie binti Ayob

Student ID

: 2020482686

Class

: AC1101C

Prepared for

: Madam Ima Shanaz Binti Wahidin

ACKNOWLEDGEMENT In the name of Allah, The Most Merciful and Compassionate.All the praises and thanks be to Him.He is the Almighty.External blessings and peace be upon the Glory of the Universe, our beloved Prophet Muhammad SAW, His family and companions.

First and foremost, I would like to express my gratitude towards Madam Ima Shanaz who has been spending her time in guiding me and all of classmate for this assignment.I am very thankful that I finally get this assignment done on the time given.I am not able to do this if it were not because of the effort that Madam Ima Shanaz put for all of her student to make sure that every bit of the information given are understood by us.

I would like to say thank you too to all of my classmates who helped me in giving out ideas and enlighten me how to do this assignment.Without the help of others, this assignment could not be completed alone by me.

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TABLE OF CONTENTS

TITLE INTRODUCTION

PAGE 3

PLANNING

4-6

ORGANIZING

7-8

LEADING

9 - 10

CONTROLLING

10 - 12

REFERENCES

13

2

1. INTRODUCTION Perusahaan Otomobil Kedua Sdn Bhd or also popularly known as PERODUA was established in the year of 1993.PERODUA brings all-round mobility to Malaysians in which they offered products geared towards the need and wants of all citizen of Malaysia.This company also supported by a farreaching nationwide sales and services network for the ultimate convenience of their valued customers.

PERODUA also is a company which engage a partnership between Malaysia corporates and Daihatsu Motor Company of Japan which is the reason why PERODUA committed to provide highquality, safe and reliable productsand services.This company does not only offer sales, servicing and spare parts for new vehicles to body repair and paint and sales of pre-owned vehicles but also offer end to end mobility solutions to make sure their customer’s motoring experience is at it best.

As of end 2018, PERODUA has sold over 3.2 million vehicles.This significant achievemnets means that PERODUA supports a host of Malaysian companies who supply automotive components which in turn creates jobs and investment opportunities.PERODUA is also Malaysia’s first and biggest Energy-Efficient Vehicle (EEV) manufacturer but they are the second automobile manufacturer after PROTON.

PERODUA’s headquarters sits on a 522-acre site in Sungai Choh, Rawang which comprising its corporate building, two vehicle manufacturing facilities, a research and development facility with test track, a distribution stockyard, a parts centre, a training centre, an eco garden and a child-care centre.The combination of PERODUA Manufacturing Sdn Bhd and PERODUA Global Manufacturing Sdn Bhd are making the company capable of producing up to 320,000 vehicles per year.Today, PERODUA has approximately 10,500 people under its direct employment.Combined with its suppliers and official dealers, the number is estimated to reach 50,000.

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2. PLANNING The definition of planning is the process of outlining the activities that are necessary to achieve the goals of organization while a plan is a blueprint for action which it prescribes the activities necessary for the organization to realize it goals.

Just like many other big company, PERODUA also has their own planning which consist their vision, mission and goal statement alongside with their type of planning to make sure that they achieve the company’s goal.

GOAL STATEMENT OF PERODUA Aims to be the leading affordable automotive brand regionally with global standards.

VISION STATEMENT OF PERODUA To be the most preffered automotive brand renowned for products and services of excellent quality which contributes to the development of the nation.

MISSION STATEMENT OF PERODUA PERODUA mission is to : - Professionalisme in all our operations - Efficiency in utilizing technologies and available resources - Resilience in meeting our challenges - Optimizing benefits to customers and stakeholders - Dedication towards social responsibility to community, the environment and development of competent workforce - Uniqueness in our products - Aspiration to glorify the name of PERODUA

4

STRATEGIC PLANNING It refers to the process of making plans and decisions that are focused on long-run performance and apply broadly to the entire organization.

As being said by the president who is also the chief executive officer of PERODUA which is Datuk Zainal Abidin Ahmad, he will continue to strive to increase efficiency and to be more competitive with the aim of expanding the second national automobile manufacturer in exporting it throughout the country.This statement count as their strategic planning because it is being apllied broadly to the entire PERODUA organization.

OPERATIONAL PLAN Operational plan outlines the tactical activities that must occur to support the ongoing operations of the organization.They are more specific than strategic plans.There are two types of operational plan which is standing plans and single-use plans.

PERODUA use the first type of operational plan which is standing plans.Standing plans are ongoing plan that provide guidance for activities that recur frequently.It include policies, procedures and rules.

POLICIES Policies are guidelines that govern how certain organizational situation will be addressed.As for example, privacy policy that PERODUA used when it comes to collecting the customer’s personal data.PERODUA and its related companies is committed to comply with the PDPA or also known as Personal Data Protection Act 2010 to protect their customer personal data.This notice explains how they collect and handle every personal data given by their customer in accordance with the law.

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All of the personal data that will be collected are for the business purposes such as vehicle registration and processing transactions.These information will also make the business process easier as the staff can contact the customer by their phone number as it is included in the personal data.

PROCEDURES Procedure is an instruction on how to complete recurring tasks.Most companies use a standard operating procedures (SOPs) manual to outline the basic operating methods of the organization.For example, PERODUA develop procedures to collect the data of their customer before proceeding to the next step.This will help the customers to give their data in the right way.

The procedure is customers are required to contact the company through their authorized outlet.The staff from the customer service line will ask for the information that is needed by the company such as full name, phone number, address, IC number and other necessary information.With this procedure being used, the process of collecting customer’s data will be easier and much safer.

RULES Rules served as a detailed and specific regulation for action.Like PERODUA, they set up a rules for the customers to follow when providing their personal data to the company.This is done to make sure that the information given is accurate, complete and not misleading.It is obligatory for customers to supply the company with their personal as listed above.

If one fail to provide the company with the requested personal data,the company may not be able to process the personal data for business purposes and there will be a problem in between both side.

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3. ORGANIZING Organizing refers to the process of determining the tasks to be done, who will do them and how those tasks will be managed and coordinated.There are five steps in the organizing process. STEP

EXPLANATION

EXAMPLE

1

Aligning with company’s mission and vision

Determine

every resources

or

- The chief executive officer need to be aware of the materials that will be used from the capabilities available at PERODUA and required to engine to the body part of the car. define jobs. 2

Determining tasks, duties and responsibilities

The manager must designate major

- The manager need to make decisions effectively tasks or main job to be performed through the art of delegation.

within the organization.Such as, how many people will be in charge in designing a car and how many people will be responsible in the manufacturing process.

3

Grouping into logical units and sub-units

Manager might decide that in the

- The major tasks must be divided into subtasks to be manufacturing process includes the done.

subtask of putting every interior and exterior part of the car.

4

Coordinating resources

Manager will determine who will

- Manager need to determine who will do the subtask. be in charge for the interior part which includes the engine and other main input of the car and who will be responsible for the exterior part of the car such as the door, tires, mirrors and etc. 5

Monitoring and feedback

Every working process will be

- Manager need to monitor the working process.

monitored by the manager to ensure that

everything

is

running

smoothly.askjhcjkacjkhascajdhhjds 7

ORGANIZATIONAL STRUCTURE CEO DATUK ZAINAL ABIDIN

MARKETING MANAGER

PRODUCTION MANAGER

REGIONAL MANAGER

RAPIZAH RAHMAN

AHMAD ZULKHAIRI MUSA

NOOR HASMANIZAM

HUMAN RESOURCE MANAGER

FINANCE MANAGER

NOOR FAIZA OTHMAN

CHANDRA KALA

Organizational structure is a plan that represent the relationship between job and department in an organization.There are four common type of organizational structure which is functional structure, divisional structure, matrix structure and network structure.As for PERODUA, they uses functional structure as their main form of organizational structure.

Functional structure will enhance the company’s operational efficiency.This is because member of the organization are grouped according to the function they perform within the organization.PERODUA chose this type of organizational structure because it will be easier for the company to be organized.Every manager from each department are required to supervise every worker under their management.By using this functional structure also, PERODUA also able to create a high quality product and serve the best for their customer as each department only focus on one area of work and the staff are skilled in the tasks they do.

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4. LEADING Leading can be defined as the action where a person takes charge of a situation or activity and leads the people involved towards a goal.It is important for a company to have someone to be called a leader who can influence others and who has managerial authority.

POWER As a leader, they usually have the power or the ability to use human, informational or material resources to get something done, to influence people and get results.French and Raven’s bases of power have been divided into two which are position power and personal power.For PERODUA, they mainly use position power in their company.

Position power is the power that is derived from opportunities inherent in a position in an organization.As for the company PERODUA, they mainly uses coercive power and reward power.These two type of power are included under the same category which is position power.

COERCIVE POWER This is the power to punish, discipline and withholds rewards.As being stated before, PERODUA organized its company by using the functional structure form of organizational structure.Every manager from each department are responsible to make sure that the work given to them is done correctly.In order to make sure every worker did their part, the leader or manager can take action on every each one of the worker if they did not give their full effort in doing their task.

Not only for task, the leader also can punish the worker if they are constantly late for work without any valid reason.This is done not because the leader want their worker to hate them but to make sure that everyone is disciplined and do their work seriously.

9

REWARD POWER Reward power is the ability of a manager or leader to offer something of value, be it of monetary or non-monetary value, for the purpose of controlling and influencing people.This is mostly done by a regional manager or sales manager.Every worker that is being assigned as a salesperson, they will get rewarded if they achieve their monthly goal or exceeding it.

For example, the salesperson can get rewarded like being promoted to a higher position or getting a bonus for their hard work in getting customer to buy cars.This can make the other worker of the same position determined to achieve their sales target.

5. CONTROLLING Controlling can be defined as the process to assure that actual activities conform to planned activities according to Stoner.While Goodman, Fandt, Michlitsch and Lewis defined controlling as a process through which leaders regulate organizational activities to make them consistent with the expectations established in plans and to help them achieve all predetermined standards of performance.

Control is systematic set of four steps that must be undertaken or this is also known as the controlling process.

THE CONTROLLING PROCESS 1. Setting Standards For Performance - A standard is a target against which performance is compared.For example, PERODUA design and create their PERODUA Myvi with aerodynamic design and overall technological improvements to provide a cleaner and more economical drive with such an affordable price.

2. Measuring Actual Performance - This step may be an ongoing or repetition process.Supervisor at PERODUA need to measure every performance of a car that they want to sell to ensure conform the specification and standard.

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3. Comparing Actual Performance With Standards - This step involves determining if actual performance compared to standards falls within acceptable limits.For example, after the manufacturing process of PERODUA Myvi is done, they will put it on a test to ensure it safety level and if it meets their standard.

4. Responding To Deviations - If the deviation from performance is unacceptable, then corrective action is warranted.As for example, if during the test, PERODUA Myvi that they manufactured does not meet the standard that they want and they are not able to put it into the market, they will try to change any part of the car and repeat from the second process until there is no correction action is necessary.

TYPES OF CONTROL There are four types of control and all of it were used by PERODUA in producing their car.The first type of control is pre-action control or also known as feed forward control.The purpose of this control is to prevent anticipated problems before going through the transformation process.For example, PERODUA always make sure the quality of every body part of their car is at it best before purchasing it from their supplier.This is done to make sure that their car is high quality and their customer will be satisfied when using it.This pre-action control also can prevent the company from using a lot of money to keep purchasing a new material for their car every time they need to change any part of the car they are producing.

The second type of control is steering control or concurrent control.This type of control focuses on the transformation process to ensure that it is functioning properly.The primary goal is to spot problems as they developed and take corrective action before final results is achieved.The best known form is direct supervision.Like PERODUA, supervisor that is in charge in their manufacturing part will continuously monitor their process to ensure that every part of the car is being put coordinately and correctly.If there are any mistake happen, it will be corrected quickly before proceeding to the next process.

The third type is screening control or yes no control.This is a specific check points that must be successfully passed before an activity proceeds further.For example, before showing it to the 11

public or putting any of their car on the market, PERODUA did a several test to make sure that it is safe to be used and every part of the car is complete and there is no flaw.The test that usually done by PERODUA is safety check such as to ensure their airbag is functioning well along with their brake and engine.If there is any mistake in any of the system, they would take a quick action in improving it and will redo this test until they passed and confirm that it is safe for their customer to use.

Lastly, post-action control or feedback control that focuses on the outputs of the organization after the transformation process is complete.It attempts to measure the result of certain actions and if there are problems, corrective action is undertaken and applied to future activities.As an example, PERODUA let their customer to contact them if there is any problem about their car and they will try to guide the customer for further action.This will help PERODUA to be more aware of what they should change in the future to make sure that every customers satisfied with their product.PERODUA also always try to be up to date with the latest trend of car especially from their competitors to make sure that they produce cars that are most wanted by their customers at a time.

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REFERENCES

Dhiya, C. (n.d.). MARKETING MANAGEMENT PERODUA BERHAD.docx. Retrieved from https://www.academia.edu/35996249/MARKETING_MANAGEMENT_PERODU A_BERHAD_docx Jaafar, R. E. (2019). Fundamentals Of Management. Perak. Perodua

Corporation.

(n.d.).

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from

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(2017,

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(2018,

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from

https://www.ukessays.com/essays/marketing/history-of-perodua-analysismarketing-essay.php Zakirah, Z. (2018, December 13). Perodua appoints Zainal Abidin as new President, CEO effective

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