MKT 113 FP Part II Final Submission ppt PDF

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Nature’s Nutrients MKT 113 Final Project Part II

MKT 113

Who is the SNHU Pet Supply Co? What is Nature’s Nutrients? • The SNHU Pet Supply Co. provides a complete line of products and services for every pet owner by offering the best option of access to quality products. • Nature’s Nutrients is SNHU Pet Supply Company’s newest line of organic foods that are free from dyes, added sugar, sodium, or fillers i.e. 100% preservativefree treats. Nature’s Nutrients is developed with ingredients that are socially and environmentally friendly.

MKT 113

Marketing Strategies for Nature’s Nutrients In-store Marketing 

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Digital Media Marketing

Facebook / Instagram  Create a business page  Showcase employee/store photos  Publicize community outings and health clinic dates  Respond to comments and keep content updated  Conduct frequent giveaways and offer trials Email newsletter  Create a monthly newsletter to deliver pet care tips  Provide newsletter recipient only coupons

In-store Marketing     

Create inviting store displays and signage Conduct health clinics inside the stores to increase food traffic Host other community events on store property to increase awareness Post QR tags for tech-savvy guests to view current flyers and promos Have a greeter at each entrance to publicize current deals and welcome shoppers

MKT 113

SNHU Pet Supply’s Social Responsibility Policy • Social Responsibility means that the SNHU Pet Supply Co. will operate ethically. The SNHU Pet Supply Co.’s expectations and obligations are that it will do what is right, just, and fair to avoid or minimize harm to each individual with whom it interacts. Finally, the SNHU Pet Supply Co. will be a good corporate citizen. This will be displayed by giving back and contributing financial, physical, and human resources to the communities of which it is a part. • This is important because it allows employees to utilize company resources to make a positive difference. This type of program can boost employee morale, retention, and lead to greater workforce productivity.

MKT 113

Nature’s Nutrients Internal Market Factors • • • •

Strengths All-Natural Ingredients Made Locally Entering Established Market Complete Food Line

Weaknesses • • • •

Price Trust Factor Ingredient Supply Established Relationships

• The first internal market factor that will serve as a focal point for Nature’s Nutrients is the use of local farmers and co-ops that will serve as ingredient sources. The second is the 100% natural content of this new product line to enhance current SNHU Pet Supply offerings. • SNHU Pet Supply will emphasize that Nature’s Nutrients carries the same attention to detail and quality as all of its current products. • By marketing the value of Nature’s Nutrients and use of local suppliers, SNU Pet Supply Co. can build trust with its customers and strong relationship with its suppliers. MKT 113

Nature’s Nutrients External Market Factors Opportunities • Expand product line • Customer Affiliate/Loyalty Program • Local Partnerships

Threats • Lower Priced Options • Competition from Established Brands • Home-prepared Meals

• With the introduction of Nature’s Nutrients, the SNHU Pet Supply Co. is expanding its product line. • SNHU Pet Supply will build local partnership with local veterinarians and animal hospitals. • SNHU Pet Supply Co. will focus the all-natural content of Nature’s Nutrients that will allow pet parents to spend less time cooking for their pets and more time playing with them.

MKT 113

Nature’s Nutrients Target Market Needs and Wants

Need: Full line of products made from natural ingredients

Promote customer affiliate / loyalty program

Want: Support local business

Provide healthcare clinics for pets and parents

Promote all-natural food content Need: Healthy pet care alternatives

Use social media to promote SNHU Pet Co’s Social Responsibility efforts Use marketing to highlight local farmers as food sources

MKT 113

Want: High quality, nutritious food to help pets live longer.

Nature’s Nutrients Target Market Expansion • Utilize email, online, and in-store marketing. • Increase contact options on the company website with a live chat feature. • Increase of ordering by integrating ordering initiation from Facebook and Instagram. This will allow users that are currently using social media to start an order from the social platform they are familiar with and complete the order on the company website or app seamlessly.

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