NUR Farra Hanna ( Individual Project) PDF

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FACULTY OF (BUSINESS STUDIES) FUNDAMENTAL OF MANAGEMENT MGT162

INDIVIDUAL PROJECT NAELOFAR HIJAB

PREPARED BY: (NUR FARRA HANNA BINTI MOHD RIZULMI) (2021857014)

PREPARED FOR (DR.SITI DALEELA BINTI MOHD WAHID)

SUBMISSION DATE: (10 DECEMBER 2021)

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TABLE OF CONTENT

TITLE Introduction Company Background

PAGES

XX

Content Planning Organizing Leading Controlling References Appendices

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TITLE : NAELOFAR HIJAB PRIMA SDN BHD

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ACKNOWLEDGMENT

In preparation of my assignment, I had to take the help and guidance of some respected persons, who deserve my deepest gratitude. As the completion of this assignment gave me much pleasure, I would like to show my gratitude Mrs. Najihah, Course Instructor, on Universiti Teknologi MARA Alor Gajah for giving me a good guidelines for assignment throughout numerous consultations. I would also like to expand my gratitude to all those who have directly and indirectly guided me in writing this assignment. In addition, a thank you to Mrs. Noraini for teaching me and guide me about how to use Microsoft Word at the right way. Many people, especially my classmates have made valuable comment suggestions on my paper which gave me an inspiration to improve the quality of my assignment.

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1.0 Introduction (Company Background) 1.1 Owner’s Profile Founder of NH Prima Sdn Bhd is Neelofa who is a celebrities and public figure in Malaysia. This company is director since 2014.Besides ,"Naelofar Hijab" is sold in more than 37 countries

including Singapore, Brunei, Indonesia, Australia, UAE, United Kingdom and Europe.Hijab brand Naleofar Hijab has rolled out a collection of instant tudung, shawls and scarves inspired by the role played by Neelofa.

Neelofa has partnered with Starbucks to produce the Starbucks x Naelofar exclusive collection which retailed only at Starbucks.within 5 years she has sold more than 10 million hijabs. Because of her work hard in business, she received the Business Icon Award during Nona Superwoman Award 2020 presentation by the women's magazine Nona.

1.2 History Formation

Coming from a business-oriented family and having a passion for fashion, Because of that, Neelofa, whose real name is Noor Neelofa Mohd Noor, is now a fashion entrepreneur herself.She move into the hijab business when she decided to change her personalities as hijabis in 2014. In line with its tagline, Effortlessly Chic, the brand strives to be different from other homegrown hijab brands by reinventing the image of the hijab to one that is chic, modern, practical and hassle-free for confident women. In conjunction with her birthday celebration in 2018, Neelofa launched a turban range, “Be Lofa Turban” at Zouk KL.]The new turban line was sold out in less than 24 hours after launching. In 2016, they produced the Warda collection which was inspired by the character of Neelofa played in Surihati Mr Pilot.That is one of her marketing of the business.

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The recognition has given her the opportunity to talk to a global audience, both in Manila, the Philippines and in Boston, USA, about fashioning the future through her business. Currently, the brand’s products are exported to more than 30 countries and the number is growing.

1.3 Location The outlet is located at any state in Malaysia like Kuala Lumpur,Ipoh,Kedah and others.But in early 2021, she has lauched her new store at Setia City Mall, Shah Alam.

1.4 Type of products Naelofar Hijabs keeps improving their existing product in order to meet and satisfy consumer’s need and taste.Naelofar Hijabs always produce new collection follow by the trend and each of the design will surely a different design by using a high quality fabric. A variety of products that Neelofa launched are : 

Naelofar Hijab



Naelofar Abaya



Naelofar Casual



Naelofar Telekung



Naelofar Sejadah

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PLANNING

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2.0 PLANNING Planning is the process of outlining the products that Neelofa wants to launch to achieve the organization. The purpose of planning is for the organization to run effectively and efficiently. Planning is also helped Neelofa to manage her business easier. Besides, by planning she can earn her goals. There are many founders that run the same business which is selling the hijabs in Malaysia. Because of that, Neelofa has a lot of rivals in running her business, so she had to develope its own plan in forms of vision, mission and objectives in order to achieve the goals. 2.1 Vision The vision for Naelofar Hijab is to create new trend of hijab style.Naeelofa into business with a small team of trusted and like-minded individuals,Neelofa and her team decided to revolutionize modest fashion to make shawls that venturing selling more practical and easier to wear. 2.2 Mission A vision becomes more tangible in the form of a mission statement.It is the purpose for the existence of an organization mission statement. The mission for Naelofar hijab is intend to be the leading hijab company in Asia with the best online and offline shopping experience.They sell online and ship to anywhere in the world.Their goal to be a global brand is seemed to be achievable as the distributors are coming from London, Australia and other 2.3 Objectives

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Objectives is the specific, measurable results that companies hope to maintain as their organisation grows.Naelofar hijabs has its own obejctives which are : i.

Naelofar Hijabs keeps provide accessible prices with premium quality options, Naelofar range of stylish hijab, apparel, bags and accessories have reached the hearts of modest fashion lovers worldwide

ii.

Naelofar Hijabs aims to be a top choice to women around the world, especially those who wear hijab.Neelofa also wants to prove it that all the hijabis can be fashionable.

2.4 Operational Planning Naelofar Hijab also has its own operational planning which focuses to the activities that are necessary to achive the long-term goals of the organization.This is one of the operational planning that Naelofar Hijabs use :

2.4.1 Standing Plan Standing plan is important to Naelofar Hijabs to deal with organizational issues or problems that recurfrequently.There are three aspect of this Policy First is Policy.For those customer that can’t walk in to the store of Naelofar Hijabs, they can purchase the collections of Naelofar Hijabs by the website Naelofar.com.Despite that,every customer have to agree with their policies.They will use your personal information only for providing and improving the site.The customer have to agree to the collection they might use of information in accordance with the policy.The company of Naelofar Hijabs may ask you to provide them with certain personally indentifiable information that can be used to contact or indetify you.The Naelofar Hijabs perform the 30-days free return and refund policy.That’s mean they will accept returns of unworn,unwashed and undamaged products that are still in its original product packaging, price tags, and labels.All the customers will get full refund the product within 30 days from the date of purchase with the original receipt.To make sure your returns and refunds process become smooth , you have to follow all the simple steps that given by Naelofar Hijabs in the website.

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Procedure Seconds is procedures.Naelofar Hijabs developed its own procedures that must be followed to achive the stated goals.For examples, procedures on orders and shipping from customers.All the customer have to ensure that your delivery address is changed to your home address it is to ensure the parcel is not held in their Hub.Everything about the delivery will be handled by their courier partner.Other than that, Naelofar Hijabs will try their best to make sure that their services still give the customers a pleasant experience.The customers also can track the order delivery status from the website.Besides, shipment tracking number can be found via your account dashboard or If any problem, you can contact them to get your tracking number.

Rules Lastly, Rules.Naelofar Hijabs also developed its own rules for customers who want to buy its collection.One of the rules is, each customer has to provide an exact address to make it easier for all teams to do the work in shipping the product.Some customers who give them the wrong address make their job more difficult and customers will also complain about how late the courier delivers their parcels even if it is their fault. Still, Naelofar Hijab always uses the principle that Customers are Always Right, so all teams will make sure the process runs smoothly.Those who buy one of Naelofar’s collections have to know that once their payment has been verified, the team of Naelofar Hijab will ship the order within 2 business days.In addition, all the customer that purchase the product will get a notification by email that giving them the order tracking details once the item sent for shipping.Other than that, one of the rules before customers click the shipping button is they have to choose the courier service for their parcel.They can choose between Poslaju or DHL ECommerce for local shipment within Malaysia.For those customer in different countries they can use international delivery DHL Express, so that all customers around the world can purchase Naelofar Hijab Collections.For the postage

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ORGANIZING

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3.0 Organizing Definition of organizing is a involves assigning tasks, grouping task into departments,delegating authority and allocating resources across the organization.Because of that, Naelofar Hijab is also make the organization so that her business can runs smoothly.

3.1 Organizing Structure Organizing structure is the second step of management functions.Organizational structure shows the separation of work activities.By using this organizational structure, the manager of Naelofar Hijab can guide the emplyoees directly without any obstacles. There are 6 types of Organizational Structure: i.

Functional structure

ii.

Product Structure

iii.

Customer Structure

iv.

Geographical Structure

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v.

Matrix Structure

vi.

Network Structure

3.1.1 Functional Structure In this structure, the organizational members are grouped according to the type of work functions or activities being performed within the organization.Naelofar Hijab is also make a functional structure to make their staffed can be experts of each function as grouping jobs require the same skills.Besides, the managers of Naelofar Hijabs can share their ecpertise and information to her employees.Despite that, people will focus more on their own goals rather than organization’s goals.

President & CEO of Naelofar Hijab Prima International Sdn Bhd

Marketing Executive

Human Recource Manager

Head of Finance

Senior Fashion Designer

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LEADING

4.0 Leading As we know, leading is one of the fundamental functions in the management process which is to guide and motivate employees to achieve organizational goals.Managers need to influence employees to participate in achieving organizational goals.Besides, leadership is also important in function of management which helps to maximize efficiency.One of the reasons Naelofar Hijab achieves success and increased sales every month is because they have great leaders who guide employees to be experts in their own scope.

4.1 Behavioural Theory of Leadership Nowadays, most people decided to be an entrepreneur especially young people who want an opportunity to do things that have meaning for them. This proves that, everyone can be a entrepreneur like behavioural theories of leadership assume that greats leaders are made not born.Every entrepreneur can achieve their success if they following all the importance of leadership. Other than that, there are many successful entrepreneurs in Malaysia including Neelofa. There are 2 categories in this The Ohio State University (OSU) Studies that show the leader behaviors carried out by the researcher.Which are:

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

Intiating structure(task orientation)



Consideration(employee-oriented)

Apart from that , Neelofa is the owner of Naelofar Hijab Prima Sdn Bhd. Based on what I know about her, she would be in the category of consideration leadership behaviors.This category is show that the leadership behavior will always care about the needs and well-being of the employees.Moreover, Neelofa has a good sociability trait and very friendly with her subordinates.Because of that, it’s become to a healthy relationship between employer and employees.Besides, it allows Neelofa to understand each of her subordinates by discovering similarities and differences.Futhermore, Neelofa is also an open -minded person that accept all the opinions of others.For example, Neelofa and her team do a brainstorming, trials and errors sessions together when they’re looking to publish new products that require an innovative and creative ideas. Meanwhile, in 2019 Neelofa has win the Infleencer Awards at Monaco under the Entrepeneur category.One of the reason she deserve the reward is she keeps giving her employees skills and provide them guidance in order to make them increase their performance.From this, a positive relationship with the employer helps the employees by increased productivity. When Neelofa’s employees feel happy, it’s also helps them to be more motivated and give their best efforts on the job.

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