Pampers Marketing Strategy PDF

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Pampers Marketing Strategy...

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Pampers Marketing Strategy Introduction Known globally, Pampers is one of the most trusted brands for mothers. Surely, global mothers are not unaware of this famous diaper brand. The success of the brand comes not only from customer insight, brand positioning but also of the mind in each product. Pampers - the brightest star in mothers' hearts Sometimes, powerful brands are born from small inconveniences of consumers. That's what happened more than 55 years ago, when P&G Vic Mills researcher became frustrated with changing his nephew's cloth diaper. This process is very messy: diapers are poorly stretched, too fast and need to be washed too often. Mills decided to have a better alternative to cloth diapers, and, in 1956, he set up a team to develop highquality, affordable disposable diapers first. Perhaps even Mills could not imagine his idea would become a famous brand after 55 years. His work and his colleagues led to the creation of Pampers, one of the world's most iconic brands, serving 25 million newborns in more than 100 countries worldwide. Pampers has become the largest brand of P&G and one of the fastest growing brands with annual revenue of over $ 10 billion. Say no when Pamper is the brightest star in the hearts of mothers. The brand's success comes from top-notch marketing strategies, inspiring many brands to learn later. What marketers can learn from Pampers Marketing strategy? Positioning high-end brands full of love P&G invests 2 billion in research every year so brands like Pampers can build their brand strategy by deeply detailed consumer information. The uniqueness of the brand comes from a clear positioning that is a premium brand with superior technology that protects the baby from inconveniences. However, if only such positioning is not possible, Pampers has succeeded in the market. The main element of brand nature is love. You will find love in the ads of this diaper brand. The brand proves the fact that when you love your child, you will buy the best diaper regardless of price. Pamper brings to the audience a lot of marketing campaigns that are full of love in every ad. This brand believes that, no matter where the child was born, how they are born, they are always wonderful things that come from life, and miracles always deserve the best for for babies.

Understand consumers through social media Pampers uses social media to convey the usefulness of love stories to babies. Pampers is based on the traditional persuasion of persuading first-time mothers. Indeed, Pampers found that first-time mothers are the consumer group that represents the brand's biggest growth opportunity because they tend to be more stressed and will buy the most expensive diapers. In addition, she will be loyal to her baby care products during her growing up. Once Pampers understands that new mothers are the target, brands can easily choose the main media to communicate with them: maternity, hospital or nurseries. Pampers takes advantage of this knowledge by sponsoring a large number of maternity hospitals, and thus encouraging customers to use the product. For example, the Pampers Swaddler diaper, is the No. 1 choice for hospitals in North America and almost all babies wear Pampers diapers due to brand sponsorship. Pampers is one of the pioneering brands that has recognized the importance of digital communication in brand management since the early 2000s. They built an investment community of mothers and pregnant women. . The purpose of Pampers is to introduce the brand's expertise and develop a special relationship with parents. They uploaded videos teaching young parents how to change their babies' diapers, how to take care of a newborn baby, or even gifts parents could give to their babies on their first birthday ... Always incorporate humor into each ad From the mentality of understanding children and always wanting the best for their children, the Pampers brand often incorporates humor into their ads to attract mothers, and let them feel relax. According to the study, mothers who give birth for the first time will be very pressured and often suffer from postpartum depression. Therefore, this loving brand has brought humor into each ad to release their psychology. Visible as the Baby Poo Face ad depicts the images babies feel after going to the toilet. Most babies have funny faces that are funny and incredibly lovely. But of course, but a loving mother will not want her child to be uncomfortable and lose comfort for a small reason like toilet paper. Since then, Pampers tissue for sensitive babies was born. Conclusion Pampers is positioned as a global leader in baby care products, helping to keep babies comfortable and dry in their sleep and during play. With extreme market research models and high-end marketing strategies of an aging brand, Pampers has always proven the essence of a high-end, reliable and consumer-friendly brand....