PERFORMANCE MANAGEMENT REPORT OF COFFEE SHOP IN BANDUNG PDF

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PERFORMANCE MANAGEMENT REPORT OF DREEZEL COFFEE BANDUNG Tiara Permatasari R 19016116 School of Business and Management Institut Teknologi Bandung PERFORMANCE MANAGEMENT REPORT OF DREEZEL COFFEE BANDUNG BACKGROUND Performance management system is the systematic approach to measure the performance of ...

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PERFORMANCE MANAGEMENT REPORT OF DREEZEL COFFEE BANDUNG

Tiara Permatasari R 19016116

School of Business and Management Institut Teknologi Bandung

PERFORMANCE MANAGEMENT REPORT OF DREEZEL COFFEE BANDUNG BACKGROUND Performance management system is the systematic approach to measure the performance of employees. It is a process through which the company or organization aligns their mission, goals, and objectives with available resources,

systems,

and

set

the

priorities.

Managing

employee’s

performance is the ultimate need of an organization. The employees are considered as an asset by the organization. The performance management system serves various benefits to the organization, which are as follows: 1. It supports to provide data to find the skills and knowledge gaps of employees in order to improvise them through trainings, coaching, and mentoring systems. 2. It motivates employees to take new challenges and innovate through structure process. 3. It provides new opportunities to employees for their growth and development in their professional careers. 4. Employees would enable to provide better results because of clarity on their performance targets. 5. Performance management system provides the platform to discuss, develop, and design the individual and department goals through discussion among manager and their subordinates.

COMPANY PROFILE

The first Dreezel Coffee is a coffee shop located on Jalan Cisangkuy No. 56 Kota Bandung, West Java. The owner began to pioneer this company from 2012. Judging from the conceptualization and management in terms of business strategy to establish the positioning of Dreezel Coffee. Three years of coffee research and trials, until February 19, 2015 the owner conducted a grand opening for Dreezel Coffee. Starting in 2015, Dreezel Coffee became one of the coffee shops that coffee lovers can follow to learn about

education about

coffee.

Market

segmentation taken by Dreezel Coffee is middle to lower segmentation. Now Dreezel Coffee is well known in various circles of the coffee world in Indonesia. Until now Dreezel Coffee already has 3 branch companies. 2 located in the city of Bandung and 1 in the city of Jakarta. Dreezel Coffee has also penetrated into the Roastery business which now Dreezel Coffee also supplies Roasted Beans to various cafes or other coffee shops, in the end of 2016, Dreezel Coffee has collaborated with farmers in the Kenawat Village in the Aceh area that makes Aceh Kenawat Coffee Beans from Dreezel Coffee is the hallmark of Dreezel Coffee.

Dreezel Coffee Logo Here is the logo used by Dreezel Coffee

picture 1. 1 Dreezel Coffee Logo source: management data of Dreezel Coffee This logo has its own meaning. Orange has a warm meaning, in the sense that Dreezel Coffee must always have a warm atmosphere to every customer who comes. The shape of the logo that resembles a heart, means that Dreezel Coffee has a love for its customers. So, the relationship between customers and Dreezel Coffee love each other. The name Dreezel comes from the word dritz which is a celebration of agricultural harvest in Greece. This indicates that customers who come to Dreezel Coffee must get the same euphoria or happiness felt by farmers in Greece when the harvest comes.

Vision and Mission Dreezel Coffee has a vision and mission that refers, namely as follows: Vision: Making Dreezel Coffee a leading international brand known to all people. Mission: Providing premium quality in each of its products and placing customer satisfaction as a top priority.

Product Description The products offered by Dreezel Coffee are coffee and chocolate. Coffee drinks are divided into two types, namely manual brew (black coffee) and espresso based (white coffee). The concentration of Dreezel Coffee is on coffee, whose main line of product is manual brew. The manual brew product itself consists of V60, Flat Bottom, Kono, Kinto, Aeropress, Chemex, Siphon and Drip Clever. For espresso based, it consists of Espresso, White 5oz, White 10oz, Mocca and Cold brew white. While the chocolate menu at Dreezel Coffee itself has various variants of chocolate choices that produce different flavors. Served for buyers who don't drink coffee. In addition to focusing on selling Arabica coffee in a cup of glass,

Organizational Structure

OWNER

DEPUTY

ROASTER Y

FINANCE

MARKETIN G

CASSIER

CONTEN T

STORAGE

R&D

BARISTA

Picture 1. 2 Organization structure of Dreezel Coffee Source: internal data of Dreezel Coffee, 2017

HEAD BAR

FLOORIN G

COMPANY PERFORMANCE MANAGEMENT SYSTEM 1. Appraisal System

Dreezel coffee already has 3 branches in 2 cities in Indonesia namely Bandung and Jakarta. Inside there are 25 employees who have been divided into several divisions in order to carry out their respective duties. Dreezel Coffee's performance appraisal for its employees is the basis of their performance. The performance of Dreezel Coffee's employees is assessed directly by each division leader. Especially for Barista, the performance evaluation is done directly by the Head Bar of each branch. Then each head of the performance division will be assessed directly by the company's owners through the monthly performance reports they submit, as well as through the owner's direct assessment. At Dreezel Coffee, employee performance evaluations are conducted every month to measure the increase or decrease in their performance. Performance evaluation is carried out using the key performance indicator method with range 0-4. Key performance indicator criteria range in which are from 0 - 1.6 not good, 1.6 - 2.5 fair, 2.51 - 3.19 good, 3.20 - 3.79 very good, and 3.8 - 4 excellent. Table 1. Key Performa Indicator Dreezel Coffee Range

Grading

3.8 – 4

EXC (excellent)

3.2 - 3.79

VG (very good)

2.51 - 3.19

G (good)

1.6 - 2.50

F (fair)...