The new Venture of Business Plan about coffee shop report PDF

Preview

Summary

this report is most important for All the students who are already take this course...

Description

Entrepreneurial venture & Business plan

A study on

“Club Coffee”

United International University Entrepreneurship & Business plan Development (MGT-3229) Section: A

Report on: “Club Coffee” Submitted To: Jakowan (Jkn) Lecturer (SoBE) United International University

Submitted By: Group Name: Dream Crushers Serial no

Name

ID

01 02 03 04 05 06

Md.Musaddiq khan (leader) Raisa Karim Ayesha Akter Asha Nusrat Jahan Nira Noor E Jannat Rima Md.Nafid Ahsan

111 142 021 111 151 284 111 141 271 111 151 442 111 111 149 111 161 390

th Date of Submission: 10 september, 2018 Page | i

Letter of Transmittal th

10 September 2018 Jakowan (Jkn) Lecturer School of Business and Economics United International University

Subject: Submission of Report on, “Club Coffee” Sir, With due respect and humble submission, we are the students of BBA department and also students

of this “Entrepreneurship & business plan development” course submitting our Report on “Club Coffee”. It gives us immense pleasure to inform you that we have completed our Report under your kind-hearted direct supervision.

In preparing this term Report, we tried our level best and worked with most sincerity and Make it as well structured as possible. We hope that this will help us to upgrade our business Knowledge as well as understanding how to form of a new venture and should maintain a business organization.

Thank you. Sincerely yours, Md.Musaddiq khan On behalf of Club Coffee Group

Page | ii

Acknowledgement At first, we would like to express our gratitude to Mr. Jakowan (Jkn) sir for instructing us to prepare this report & supporting us all the time. We have taken help from some authentic websites and structured which have been given by you as well as us our text book also. We are indebted to our senior mates and friends who have guided us from different corners to complete this report. We tried our level best to include most of the relevant information what we have collected regarding the respective informer and sources. And we want to give thanks to the authority of our university for adding this course as our academic requirement. We also want to give thanks to our mates for works as a team from beginning to ending the report tasks.

Page | iii

Table of Contents Introduction.....................................................................................................................................1 Organizational Profile.....................................................................................................................3 2.1 Mission..................................................................................................................................3 2.2 Vision....................................................................................................................................3 2.3Methodology.......................................................................................................................... 3 2.3.1 Primary sources..............................................................................................................3 2.3.2 Secondary sources..........................................................................................................3 2.4 Limitations............................................................................................................................ 3 Introductory Page............................................................................................................................5 3.1 Name and address of business...............................................................................................5 3.2 Name & Addresses of the Principals.....................................................................................5 3.3The Nature of Business..........................................................................................................6 3.4 Statement Of Financing Needed........................................................................................... 6 Analysis of Industry........................................................................................................................8 4.1 Market Segmentation and Target Market..............................................................................8 4. 2 Segment Marketing:.............................................................................................................9 4.3 Swot Analysis......................................................................................................................11 Description of the venture.............................................................................................................14 5. Products.................................................................................................................................14 5.2 Services............................................................................................................................... 15 5.3 Size of business:..................................................................................................................15 5.4 Office equipment’s and Personnel:..................................................................................... 15 5.5 Background of Entrepreneurs:............................................................................................ 16 Production Plan.............................................................................................................................17 6.1 Physical plant:.....................................................................................................................18 6.2 Machinery and equipment:..................................................................................................18 6.3 Names of suppliers of raw materials:..................................................................................18 Operational Plan............................................................................................................................19 7.1 Descriptions of Club Coffee’s operation:............................................................................19 7.2 Description of physical location of ‘Club Coffee’..............................................................19 7.3 7.4

Descriptions of Suppliers:...............................................................................................20 Assessment Risk..............................................................................................................20

Marketing Plan..............................................................................................................................21 Page | iv

8.1 Pricing:................................................................................................................................21 8.2: Market Analysis Summary....................................................................22 8.3 Distribution:........................................................................................................................ 22 8.4 Target customers:.................................................................................................................22 8.4 Promotion for Coffee Shops................................................................................................23 8.5 Control.................................................................................................................................24 Organizational Plan.......................................................................................................................26 9.1Form of Business Ownership...............................................................................................26 9.2 Partnerships:........................................................................................................................26 9.3 Authority of principals:....................................................................................................... 27 9.4

Management team background:...................................................................................... 28

9.5 New technologies................................................................................................................28 9.6 Contingency plans...............................................................................................................29 Financial Plan................................................................................................................................30 10.1 Important Assumptions..................................................................................................... 30 10.2 Start-Up Costs...................................................................................................................30 10.3 Source and Use of Funds...................................................................................................31 10.4 Profit and loss....................................................................................................................32 10. 5 Projected Cash Flow.........................................................................................................32 Chapter 4.......................................................................................................................................33 Conclusion.....................................................................................................................................34 References:....................................................................................................................................36 Bibliography:.............................................................................................................................36

Page | v

Executive Summary “Club Coffee” is situated in Bashundhara Baridhara, Dhaka, which offers an ideal place for the public to spend their leisure time and its also provide wifi. Every day, thousands of Bangladeshi’s are drinking coffees from their nearby coffee houses as well as in their homes. People who would not have dreamed of spending more than 10 Taka for a cup of coffee a few years, ago now gladly pay thirty to sixty Taka for drinking coffee. There are some ventures related to our business such as, Cuppa Coffes, Gloria Jean's Coffees, Lounge etc. are the leading coffee house in the country. They make different flavor of coffees. Our “Club Coffee” will be incorporated as a partnership venture. Here we have Six partners and our personal liabilities will be subject to the amounts of our respective investments. We will offer high quality products and A niche market exists that has yet to be filled for a high volume, upscale, quality-driven coffeehouse with a warm, inviting atmosphere. Basically, choosing a location is very important for any type of business. That’s why, we significantly focus on this. As the area where we are going to establish our business is a remote area and developing gradually, we want to take the opportunity to be a first mover advantage.

Page | vi

Chapter 1

Page | vii

Introduction Club Coffee offers a comfortable environment for everyone. Come ans enjoy our selection. Coffee is one of the world’s most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage, however. It is a memory, anticipation, a lifetime of consoling moments of modest pleasure woven into our lives. Coffee’s success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine with the richness and aroma of the beverage that delivers it. Coffee Review is devoted to promoting the fine, distinctive cup and celebrating its pleasures. Club Coffee industry is currently one of the biggest and fastest growing sector. Drinking Coffee on a daily basis is a way of life here in Club Coffee. This is precisely why we plan on opening a Coffee shop in this small and quaint town where the people love each other as much as the love their coffee. I intend to sell freshly brewed coffee using these techniques.

Page | 1

Chapter 2

Page | 2

Organizational Profile Club Coffee is among the privately owned by Six members and this club coffee operated by us. The Club coffee started its operation in Dhaka in 2018 September. This Club Coffee has experienced exponential growth, resulted in becoming the largest specialty coffee retailer and one of the fastest growing organization in Dhaka at Bashundhara. Club Coffee is unlimited liability company. This company sells coffee, other beverages and snacks in its 600 square feet coffee bar located near Bashundhara gate. Club Coffee’s major investor are in 6 member who cumulatively own over 100% of the company. The start-up of the company is assuring in the amount of TK.10,000,00. Club Coffee is registered as a unlimited liability and no one can invest there.

2.1 Mission Our mission is to provide the best quality products and services at reasonable price to make profitable customers.

2.2 Vision To be the number one coffee shop within next 3 years.

2.3Methodology Behind an ideal report proper information is must. And collecting to the point information is the most challenging tasks of any report. We have collected information mostly through the interview of entrepreneur. 2.3.1 Primary sources 



Personal observation.

  Notes on the spot about special issues. 2.3.2 Secondary sources  Studying journals, articles, reports. 





We have collected information through the Facebook page of coffee shop.

2.4 Limitations



Sometimes entrepreneur does not want to share all information.

 Taking interview of entrepreneur was most technical part.





Page | 3

Chapter 3

Page | 4

Introductory Page 3.1 Name and address of business •

•

Business Name: “Club Coffee” Business Location: Bashundhara -Dhaka.

3.2 Name & Addresses of the Principals Partner-01: Name: Md.Musaddiq khan (Marketing & operational Manager) Address: 38/g Enayetgonj lane Dhaka-1205 E-mail: [email protected] Mobile No. : 01683852923 Partner-02: Name: Raisa karim (Organizational Manager) Address: Gulshan 1 E-mail: [email protected] Mobile No: 01784852823 Partner-03: Name: Ayesha Akter Asha (HR & Distribution Manager) Address: Mirpur 1 dhaka E-mail: [email protected] Mobile No. :01950728113 Partner-04: Name: Nusrat Jahan Nira (Owner of Club Coffee) Address: Mirpur 1 dhaka Email :[email protected] Mobile no: 01732079164 Partner-05: Name: Noor E Jannat Rima (Social media & promotional Manager) Address: Shamoly E-mail: [email protected] Mobile No. 01516897733

Page | 5

Partner-06: Name: Md.Nafid Ahsan (Financial Manager) Address: Badda road E-mail: [email protected] Mobile No. 01845303634

3.3The Nature of Business The Club Coffee is a type of business organization where two or more individuals invest money, skills, and other resources, and share profit and loss based on some laws and terms of the partnership agreement. If the agreement is not made up, a partner can exit where the participants in a business agree to share the associated risks and rewards equally.

3.4 Statement Of Financing Needed It’s a written report of the financial condition of the business. It has the balance sheet, income statement, statement of changes in net worth and statement of cash flow etc. The very first step in developing a FMS is the creation of financial statements. A monthly basis of Financial Statement can help to manage the business. i. ii. iii. iv. v. vi. vii.

viii.

ix.

x.

Income Statement: Income statement helps to measure the revenue versus expenses in a given period of time. Sales: This is the gross revenue generated from the sale of our Coffee bar’s returns and allowances. Cost of goods sold: This is the direct cost linked with the club coffee, These costs include materials used, employees’ salaries etc. Gross profit: It represents the amount of direct profit coming from the actual rate of Club coffee Operating expenses: Our operating expenses are the office room rent and the electric bill gas bill. Depreciation: We have calculated the depreciation of our machines and the furniture’s Other income and expenses: Other income and expenses means that it doesn’t occur during the normal course of business operation. So we don’t have any other income or expenses. Balance Sheet: The balance sheet provides a description of the business's assets, liabilities and owner's equity for a certain period of time. Here are the key components of the balance sheet: Current assets: The assets in a business that can be converted into cash in one year or less is known as the current asset and in our business the current assets are Cash, Account receivable, Inventory, Prepaid expenses. Fixed assets: The assets in a business that cannot be converted into cash in one year or less and is the tangible assets are known as the fixed asset. Fixed assets are for long-term

Page | 6

use and these are the room we hired, equipment, machinery and the computer. Intangible asset means the Brand name and goodwill. xi. Current liabilities: Current liabilities are the opposite of current asset. Our business has some current liabilities and these are: i. Accounts payable. ii. Income taxes payable. iii. Bank account overdrafts. iv. Customer deposits. v. Short-term loans. etc Long-term liabilities: We don’t have any long-term liabilities.

Page | 7

Analysis of Industry The coffee industry and the coffee shop business has boomed in recent years, especially with regards to specialty coffees. In order to build a strong, marketing plan with reasonable and measurable market goals and objectives, we need to gather information on the industry and market. The best way to start is to first visualize this process as an inverted pyramid. This means, we start with very comprehension-based data and information and work down until we can develop a positioning strategy quantifiable goals and objectives. Because of we use the upsidedown pyramid approach to gathering market information. An Upside-Down Pyramid is given for gathering market information:

4.1 Market Segmentation and Target Market Customer Segmentation and Targeting: Our aim is to evaluate the customers that the firm wants to market their product. The customer portfolio analysis concentrates on the value potential of each customer or group of customers known as segments. Club Coffee is currently using the differentiation focus strategy which aims to differentiate within a several target market segments.

Page | 8

4. 2 Segment Marketing: Basically, market segment consists of customers who share a similar wants and needs. That’s why, we segment the market based on their needs and wants. As our main focus is on coffee, we also serve snacks, beverages and light meals,fast food items so that customer can have a good time while doing so. Keeping that in mind the following consumer segments are selected based on: i.

ii.

Geographic: It is not relevant that the people from other division will come to just have coffee in our outlet. So we only focus on the people of Dhaka region. Demographic: Although our Coffee shops mainly target the people of age 20 to 35, it also has products which attract young children such as different classic hot chocolates to attract 12-19 year olds and the rest of the age group may drink coffee. So, it makes perfect to a...