Pet food market in Asia PDF

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How to implement on a new market in Asia?...

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Pet food market in Asia

Themar k etac count edf orUSD10, 793. 5mi l l i on,i n2016,andi sest i mat edt o r egi st erani mpr essi v eCAGRof5. 1% t oUSDXXmi l l i onmar k et ,by2022.The pethumani z at i oni nfluencest hepur c hasi ngdeci si onst oagr eatext ent .I n addi t i on,t hec hangi ngper cept i onofconsumer sf orpetheal t handi ncr eas i ng t r endoft henucl earf ami l yar ef ewoft hemaj orf act or sboost i ngt hemar k et gr owt h. Mor enumberofnucl earf ami l i es=Hi gherpetf oodr equi r ement TheAust r al i anmar k eti sdr i v enbyt hei ncr easi ngsi ngl epopul at i onandhi gh di vor cer at e.Fur t her ,t heJapanesemar k eti sdr i v enbyt hel ar geel der l y popul at i on,whopr ef ert hecompanyofapet .Thi scommonal i t yof ‘ compani onshi p’ ,t hough,onadi ffer ents oci almet r i c ,mak esagoodhi ghqual i t y &pr emi um f oodsmar k et .Thehi gheducat i onl ev el sandmoder ni nf r ast r uct ur e f aci l i t i es,i nt heeconomi cal l ydev el opednat i onss uchasJapanandKor ea,ar e accompani edbyast r ongsenseofc ul t ur eandl ocal i t y .Mor eov er ,t henumberof nucl earf ami l i eshav eex ceededi nt hesenat i ons .Theaffluentst at usand compani onshi poffer ed,whi l e,owni ngapeti sani mpor t antdr i v erf ort hei ndust r y i nt hesecount r i es .Themar r i agedi ssol ut i onst hatt ookpl acei nSi ngapor ei n2016 i ncr easedby3. 1%.Fur t her ,Chi nar epor t edt hatabov e4. 08mi l l i oncoupl esspl i t upi n2016,i . e.ani ncr easeof5. 55%.I nSout hKor eadi v or cesst andhi gh,mos t l y amongol derpeopl ewi t hmor et han20y ear sofmar r i age.Fur t her mor e,owi ngt o t hei ncr easi ngnumberofmut ualsepar at i on,t heur get ohav eapetascompani on i ssoar i ngi nt heAsi ancount r i es,pr ov i di ngnecessar yi mpet ust ot heAsi aPaci ficpetf oodmar ket

I ncr easi ngonl i nesal esandhomedel i ver ycr eat i nggr eatmar ket Thehi ghi nt er netconnect i vi t y ,i nt hecount r i esment i onedabov e,i sboost i ngt he ecommer ces i t esuse,asaneffect i v edi st r i but i onc hannel f orpetf oodsal es.The not i onsofconv eni ence,affluence&ex cl usi vi t y ,s af et yandmar k etawar eness pl ayacr uci alandemphat i cr ol ei nt hedev el opi ngnat i ons,t owar dst he pr ocur ement sofpetwel l nesspr oduct s&f oods.Thesemar k etf or ces ,al ongwi t h aggr av at edconnect i vi t ypr ogr ams,envi sagedbyt heeconomy ’ sgr owt h,ar e expect edt oboostt hemar k et .Owni ngapetandf ocusi ngoni t scar e,i sseenasa mar kofsoci alst at usands ensi t i vi t y,maki ngi tani mpor t antmar k etdr i v er .I n addi t i on,t heunr el i abi l i t yofl ocal l ymanuf act ur edpr oduct s ,asi ndi cat edbyt he r ecental l egeds candal sandev ent s ,i sf or ci ngt hec ust omer st or el yonexpor t ed

pr oduct s .Awi der angeofexpor tpr oduct si savai l abl et hr oughecommer ce, accel er at i ngt hepetf oods al es ,i nt her egi on.Themar k etcampai gnsar eof t en cent er edont heshi f tt owar dscommer ci al sf oodsf r om l ef t ov er s .Thel at e embr aceoft hemar k etconnect i vi t y ,i nt hemi normar k et sofsmal leconomi es suchasVi et nam,Thai l andet c. ,i sduet ot hei nf r ast r uct ur el agandnegl i gi bl e pr oductawar eness.Howev er ,t hesef act or soffert henas centmar k etadvant ages ofl owr egul at i onsandcompet i t i on. Asi aPaci fichashi ghpot ent i alf ormar ketpl ayer sl ooki ngt oexpandt hei r r each TheAsi aPaci ficr egi oni sani mpor t antandhi ghpot ent i almar k et .Fur t her ,t he shar pcont r astbet weent henearsat ur at i onmar k et sofEur opeanr egi on( Eur ope petf oodmar k et )andAmer i canr egi on( Nor t hAmer i capetf oodmar k et ) ,wi t ht he newmar k et sofAsi a,i savi si bl ei ndi cat oroft hef ut ur epr edi ct i onsacut enes s.The mar k etwi t nessedsl owy ets t eadygr owt h,ov ert hepastsever aly ear s. Ther egi oni sendowedwi t hadi v er sesetofmar k et s ,definedbyvar i ous char act er i zat i ons.TheAust r al i anandJapanesemar k et sar ec har act er i z edwi t ha wel l awar eandqual i t ycons ci ouscons umerbas e,f ur t her ,t hepoi ntofdi ffer ence i si nt hebuyi ngpat t er nandsoci alcul t ur e.TheI ndi an,Chi neseandI ndonesi an mar k et sar eemer gi ngr api dl yi nt her egi on.Thehi gheconomi ccondi t i onsof Tai wan,Mal ay si aandSout hKor eamak et hem ani dealt ar getf orpetf oods.The mar k et sofVi et nam,Thai l andandot herr epr esentt hemostr ecentmar k et s,t o ent ert hepetf oodmar k et pl ace.

I ndi a:Luxur ypetpr oduct sbr andHeadsUpForTai l sr ai sesUSD 2mi l l i on i napr eser i esAr oundf r om agr oupofHi ghNetwor t hI ndi vi dual s( HNI S) HeadsUpForTai l s,anAsi anr et ai l erofpetpr oduct shasr ai sedanamountof USD2mi l l i oni napr eser i es -Ar oundf r om agr oupofHi ghNetwor t hI ndi vi dual s ( HNI s) ,whi chi sownedandoper at edbyPr eci ousPetSer vi cesPvt .Lt d. ,f ounded i n2008.Mor eov er ,t hebr andsel l sgr oomi ngpr oduct sf ordogsandcat sal ong wi t hpetf ood,t oy s,appar el andaccessor i es.Thi sf undi ngi sagr eatmi l est one andi ssupposedt obei nv es t ed i nt echnol ogy ,t oenhancet heenduser exper i ence.I naddi t i on,t hecompanypl anst ouset hef undi ngi nt hebusi ness expansi oni ndomest i caswel lasover seasmar k et s .Fur t her ,t hecompanyhas

pl annedt oopenmor er et ai ls t or es .Ear l i er ,t heHeadsUpForTai l sr ai sedUSD1 mi l l i oni nseedf undi ngf r om agr oupofunnamedi nv est or s.

Not abl emar ketdevel opment s •I nJapan,t henumberofpet dogsf al l t oj ustabov ecat s . •EUt er mi nat esant i dumpi ngmeasur esonChi na' spetpr oduct s. •TheI ndi aI nt er nat i onal PetTr adeFai r( 9t hI I PTF) ,i nFebr uar y2017,i nt r oduced newpr oduct sf orsmal lmammal s. •AsWodonga' sMar spetf oodf act or yembar k edoni t snext50y ear s,i ti sf ac i ng chal l engesr el at edt omeatandener gy . Ourr epor tonAsi aPaci ficpetf oodmar ketcover st hef ol l owi ng: •Asi aPaci ficpetf oodmar k ett r ends&dy nami cs •Lat es tNews&dev el opment s •Geogr aphi cali nsi ght s •Por t er ’ sfi v ef or ceanal ysi s •I nv est mentscope Deepdi v ei nsi ght s...