Quiz 12 (Chapter 12): MAR4233 U01 1211 PDF

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Quiz 12 (Chapter 12): MAR4233 U01 1211

4/20/21, 4 :05 AM

Quiz 12 (Chapter 12) Due Apr 4 at 11:59pm

Points 10

Questions 10

Available Mar 29 at 12am - Apr 4 at 11:59pm 7 days

Time Limit None

This quiz was locked Apr 4 at 11:59pm.

Attempt History LATEST

Attempt

Time

Score

Attempt 1

31 minutes

10 out of 10

Score for this quiz: 10 out of 10 Submitted Apr 4 at 9:57pm This attempt took 31 minutes.

Question 1

1 / 1 pts

Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?!

Your Answer: Mobile-first - the growth of mobile has caused marketers to rethink traditional digital approaches. audience first - use massive amounts of data to precisely define target audiences, then define strategies that appeal to it omnichannel - a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device or by telephone.

https://fiu.instructure.com/courses/98650/quizzes/542418 ?module_item_id=3745475

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Quiz 12 (Chapter 12): MAR4233 U01 1211

Question 2

4/20/21, 4 :05 AM

1 / 1 pts

!The most popular communication app outside of the U.S. is:

Correct!

WhatsApp.

Question 3

1 / 1 pts

!Forrester Consulting argues that the mobile customer experience is created in micromoments throughout the day, and listed all of these except:

Correct!

want to show.

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Quiz 12 (Chapter 12): MAR4233 U01 1211

Question 4

4/20/21, 4 :05 AM

1 / 1 pts

Consumers generally shop and compare on their computers, then purchase with their smartphones.!

Correct!

False

Question 5

1 / 1 pts

Which of the following statements is false? !

Correct!

Today's smartphone contains many branded apps.

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Quiz 12 (Chapter 12): MAR4233 U01 1211

Question 6

4/20/21, 4 :05 AM

1 / 1 pts

People all over the world access Facebook at a higher rate than any other social network.!

Correct!

True

Question 7

1 / 1 pts

!Proponents of the audience first marketing strategy recommend using massive amounts of:

Correct!

big data.

Question 8

https://fiu.instructure.com/courses/98650/quizzes/542418 ?module_item_id=3745475

1 / 1 pts

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Quiz 12 (Chapter 12): MAR4233 U01 1211

4/20/21, 4 :05 AM

Global growth in the use of mobile is such that: !

Correct!

more than half of the world's people use mobile.

Question 9

1 / 1 pts

Desktop and TV are losing share to other types of screens.!

Correct!

True

Question 10

1 / 1 pts

Apps have little effect on the use and growth of mobile.

https://fiu.instructure.com/courses/98650/quizzes/542418 ?module_item_id=3745475

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Quiz 12 (Chapter 12): MAR4233 U01 1211

Correct!

4/20/21, 4 :05 AM

False

Quiz Score: 10 out of 10

https://fiu.instructure.com/courses/98650/quizzes/542418 ?module_item_id=3745475

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