Quiz 3 (Chapter 3): MAR4233 U01 1211 PDF

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Summary

Download Quiz 3 (Chapter 3): MAR4233 U01 1211 PDF

Description

Quiz 3 (Chapter 3) Due Jan 24 at 11:59pm

Points 10

Available after Jan 18 at 12am

Questions 10

Time Limit None

Attempt History LATEST

Attempt

Time

Score

Attempt 1

25 minutes

10 out of 10

Score for this quiz: 10 out of 10 Submitted Jan 19 at 12:41am This attempt took 25 minutes.

Question 1

1 / 1 pts

Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.!

Correct!

False

Question 2

Why is the Social Technographics Ladder useful?!

1 / 1 pts

Correct!

!It provides a set of persona profiles for a company to reference.

Question 3

1 / 1 pts

Which rung on the Social Technographics Ladder represents the largest segment?!

Correct!

!Spectators

Question 4

The process for creating a SMM plan includes all of these EXCEPT:

1 / 1 pts

Correct!

!the listing of reasons for reaching this target market.

Question 5

1 / 1 pts

LinkedIn forbids self-promotion on its platform. !

Correct!

True

Question 6

1 / 1 pts

The text describes the Persona Development Cycle as having what three elements?!

Your Answer: Persona Development Cycle is described as having the three elements: Identify persona roles, list the needs and situational triggers, and creating messaging objectives

Question 7

1 / 1 pts

What is a target audience?!

Your Answer: A group of consumers a company has decided to reach with their marketing strategies.

Question 8

1 / 1 pts

Google+:!

Correct!

only A and B are correct.!

Question 9

The Persona Development Cycle DOES NOT include:!

1 / 1 pts

Correct!

mass messaging.

Question 10

1 / 1 pts

Why are messaging objectives important?

Correct!

!They help provide the persona with the information they need to make a purchase or other conversion.

Quiz Score: 10 out of 10...