Quiz 1 (Chapter 1): MAR4233 U01 1211 PDF

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Download Quiz 1 (Chapter 1): MAR4233 U01 1211 PDF

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Quiz 1 (Chapter 1) Due Jan 17 at 11:59pm

Points 10

Available after Jan 11 at 12am

Questions 10

Time Limit 20 Minutes

Attempt History LATEST

Attempt

Time

Score

Attempt 1

58 minutes

8 out of 10 *

* Some questions not yet graded

! Correct answers are hidden. Score for this quiz: 8 out of 10 * Submitted Jan 17 at 3:06am This attempt took 58 minutes.

Question 1

Which is a true statement?!

!Over half of U.S. adults over the age of 65 were Internet users.

1 / 1 pts

Question 2

1 / 1 pts

Which firm is credited with creating "the perfect business apology"?!

!JetBlue

Question 3

1 / 1 pts

Which of the following is one way to manage the time invested in social media marketing?

!Leverage tools like Hootsuite that are designed to improve efficiencies.

Question 4

1 / 1 pts

According to the text, social media is a part of a larger media ecosystem made up of:

!A and C

Question 5

1 / 1 pts

In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital?!

!A big ego

Question 6

1 / 1 pts

Marketing investment in social media is forecast to increase.

True

Question 7

1 / 1 pts

Which of the following is not an important aspect to social media marketing?!

!Monitoring and responding

Question 8

According to the text, SMM employs word-of-mouth marketing.

1 / 1 pts

True

Unanswered

Question 9

Not yet graded / 1 pts

Identify two ways that social media marketing differs from traditional marketing.!

Your Answer:

Incorrect

Question 10

0 / 1 pts

What is the primary lesson behind the "United Breaks Guitars" case?!

!Online video has the power to reach millions of people at a very low cost.

Quiz Score: 8 out of 10...