Quiz 13 (Chapter 13): MAR4233 U01 1211 PDF

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Download Quiz 13 (Chapter 13): MAR4233 U01 1211 PDF

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Quiz 13 (Chapter 13): MAR4233 U01 1211

4/20/21, 4 :06 AM

Quiz 13 (Chapter 13) Due Apr 11 at 11:59pm

Points 10

Questions 10

Available Apr 5 at 12am - Apr 11 at 11:59pm 7 days

Time Limit None

This quiz was locked Apr 11 at 11:59pm.

Attempt History LATEST

Attempt

Time

Score

Attempt 1

20 minutes

10 out of 10

Score for this quiz: 10 out of 10 Submitted Apr 7 at 11:44pm This attempt took 20 minutes.

Question 1

1 / 1 pts

The text indicates that all of the following are metrics in the Valid Metrics Framework except:!

Correct!

satisfaction.

https://fiu.instructure.com/courses/98650/quizzes/542404 ?module_item_id=3745479

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Quiz 13 (Chapter 13): MAR4233 U01 1211

Question 2

4/20/21, 4 :06 AM

1 / 1 pts

Regarding the "honesty" of metrics, which of the following statements is false? !

Correct!

!Only platforms with the highest security are able to prevent dishonest metrics.

Question 3

1 / 1 pts

The Net Promoter Score measures:!

https://fiu.instructure.com/courses/98650/quizzes/542404 ?module_item_id=3745479

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Quiz 13 (Chapter 13): MAR4233 U01 1211

Correct!

4/20/21, 4 :06 AM

loyalty.

Question 4

1 / 1 pts

The key metric of the California Tortilla marketing campaign was the:!

Correct!

number of Shares on each campaign-related Facebook post.

Question 5

1 / 1 pts

Marketers find it easiest to track:!

https://fiu.instructure.com/courses/98650/quizzes/542404 ?module_item_id=3745479

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Quiz 13 (Chapter 13): MAR4233 U01 1211

Correct!

4/20/21, 4 :06 AM

hashtags.

Question 6

1 / 1 pts

Most marketers can easily compute the ROI for their SMM campaigns.!

Correct!

False

Question 7

1 / 1 pts

The first step in evaluation is:!

Correct!

measuring.

https://fiu.instructure.com/courses/98650/quizzes/542404 ?module_item_id=3745479

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Quiz 13 (Chapter 13): MAR4233 U01 1211

Question 8

4/20/21, 4 :06 AM

1 / 1 pts

Explain the difference between measurement and evaluation.!

Your Answer: Measurement: determination of the volume of context (provides qualitative and quantitative data but does not interpret it) Evaluation: judging the sentiment toward a brand on the social web; gains meaning from the measurement (actually uses this measured data to give insight)

Question 9

1 / 1 pts

The Valid Metrics Framework represents an attempt to standardize the variety of models and terminology used for social media measurement.!

Correct!

True

Question 10 https://fiu.instructure.com/courses/98650/quizzes/542404 ?module_item_id=3745479

1 / 1 pts

Page 5 of 6

Quiz 13 (Chapter 13): MAR4233 U01 1211

4/20/21, 4 :06 AM

!The process of data gathering is generally referred to as:

Correct!

analytics.

Quiz Score: 10 out of 10

https://fiu.instructure.com/courses/98650/quizzes/542404 ?module_item_id=3745479

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