Quiz 2 (Chapter 2): MAR4233 U01 1211 PDF

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Download Quiz 2 (Chapter 2): MAR4233 U01 1211 PDF

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Quiz 2 (Chapter 2) Due Jan 17 at 11:59pm

Points 10

Questions 10

Time Limit 20 Minutes

Attempt History LATEST

Attempt

Time

Score

Attempt 1

9 minutes

9 out of 10 *

* Some questions not yet graded

! Correct answers are hidden. Score for this quiz: 9 out of 10 * Submitted Jan 17 at 3:20am This attempt took 9 minutes.

Question 1

All of the following are key objectives of SMM EXCEPT: !

brand development.

1 / 1 pts

Question 2

Not yet graded / 1 pts

What is the primary reason why social media marketing efforts fail?!

Your Answer: The primary reason why social media marketing efforts fail is the lack of a good plan.

Question 3

1 / 1 pts

The most popular uses for social media are brand awareness and building brand preference.!

True

Question 4

What can be learned from listening includes all of these EXCEPT:

1 / 1 pts

all of these are correct.

Question 5

1 / 1 pts

When developing social media strategies, it is important that companies:

make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats.

Question 6

1 / 1 pts

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

False

Question 7

1 / 1 pts

Some of a brand's most passionate advocates can start off as disgruntled customers.!

True

Question 8

1 / 1 pts

Which of the following is not part of the social media marketing planning cycle?!

!Driving traffic

Question 9

A "call to action" can be defined as:

1 / 1 pts

the action you want someone to take at each stage of your marketing campaign.

Question 10

1 / 1 pts

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?!

Comprehend!

Quiz Score: 9 out of 10...