Quiz 3: MAR3023 U01 1201 PDF

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Download Quiz 3: MAR3023 U01 1201 PDF

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Quiz 3 Due Jan 26 at 11:59pm Allowed Attempts 2

Points 10

Questions 10

Time Limit None

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Attempt History LATEST

Attempt

Time

Score

Attempt 1

26 minutes

10 out of 10

Score for this attempt: 10 out of 10 Submitted Jan 26 at 8:48pm This attempt took 26 minutes.

Question 1

Which of the following actions is illegal?

Correct!

Paying political officials not to enforce a particular law.

1 / 1 pts

1 / 1 pts

Question 2

!Based on data from the Federal Reserve Bank of St. Louis, the Civilian Labor Force Participation Rates for men and women in the United States are as follows:

Participation Rate Demographic Group

Month (Percent of Group)

Men

May 2014

Women

Men

57.1

May 2004

Women

Men Women

69.2

72.9 59.1

May 1994

74.8 58.7

With respect to this data, which one of the following statements is true?

Correct!

!The labor participation rate is an economic force that impacts the marketing environment.

Question 3

1 / 1 pts

The Food and Drug Administration influences marketing activities the most.

Correct!

False

Question 4

1 / 1 pts

Three primary methods of collecting information for environmental scanning are

Correct!

observation, secondary sources, and marketing research.

Question 5

1 / 1 pts

The number of firms that control the supply of a product may affect the strength of competition.

Correct!

True

Question 6

1 / 1 pts

While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force?

Correct!

Technological

Question 7

The Better Business Bureau is probably the best-known

Correct!

nongovernmental regulatory group.

1 / 1 pts

Question 8

1 / 1 pts

After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called

Correct!

environmental analysis.

Question 9

1 / 1 pts

When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) ____ structure exists in the competitive environment.

Correct!

monopolistic competition

Question 10

1 / 1 pts

The four major competitive structures are

Correct!

oligopolies, monopolies, monopolistic competition, and pure competition.

Quiz Score: 10 out of 10...