Reflective Writing Assignment PDF

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FACULTY OF BUSINESS AND MANAGEMENT DIPLOMA IN OFFICE MANAGEMENT AND TECHNOLOGYORGANIZING EVENT OBM BA1185F REFLECTIVE WRITING GROUP PROJECT PREPARED BY: MOHAMAD NAZMI SYUKRI BIN JAMALI2019427754NUR PUTRI ATHIRAH BINTI YUSOP 2019602586FATINAH BINTI HAMEZEN 2019230172NICOLLE SIMBA ANAKSTANLEY@NUNSANG2...

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FACULTY OF BUSINESS AND MANAGEMENT DIPLOMA IN OFFICE MANAGEMENT AND TECHNOLOGY ORGANIZING EVENT OBM310 BA1185F REFLECTIVE WRITING GROUP PROJECT PREPARED BY: MOHAMAD NAZMI SYUKRI BIN JAMALI

2019427754

NUR PUTRI ATHIRAH BINTI YUSOP

2019602586

FATINAH BINTI HAMEZEN

2019230172

NICOLLE SIMBA ANAK STANLEY@NUNSANG

2019246328

ANIQ SYAFIYYAH BINTI ALFIAN

2019450696

PREPARED FOR: MADAM NOOR SHIMA ANTONY SUBMISSION DATE: 10 DICEMBER 2021

TABLE OF CONTENT

ACKNOWLEDGEMENT............................................................................................................. 3 GROUP MEMBERS PROFILE................................................................................................... 4 INTRODUCTION ....................................................................................................................... 5 FULL TENTATIVE PROGRAMME ............................................................................................. 6 FLOW OF OPENING CEREMONY OF NATIONAL CRAFT DAY MALAYSIA 2020 ................... 8 VIPS PROFILE .........................................................................................................................13 SUMMARY OF OFFICIATING SPEECH BY VIP OR ANY KEY PERSON INVOLVED .............17 IDENTIFY AND EXPLAIN THE PROFILE OF OFFICIAL AND NON-OFFICIAL SPONSORSHIP COMPANIES FOR THE EVENT ...............................................................................................18 PROMOTIONAL MEDIUM FOR THE EVENT ...........................................................................20 HIGHLIGHTS OF THE EVENT .................................................................................................22 MEDICAL AND EMERGENCY SERVICES ...............................................................................25 THE EVENT END AND POST EVENT RECOGNITION............................................................27 DISCUSSION............................................................................................................................29 RECOMMENDATION FOR FUTURE EVENT ...........................................................................30 REFERENCES .........................................................................................................................31

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ACKNOWLEDGEMENT Alhamdulillah, thanks to Allah the most gracious and merciful one as finally, we were able to finish the assignment that has been given to us. This task had been done successfully with all the hard work between the group members even though we were facing a few hurdles in completing this assignment but fortunately, we managed to tackle it well. Besides that, we would like to express our sincerest thanks and gratitude to our beloved lecturer, Madam Noor Shima Antony for the non-stop support and guidance towards the completion of this OBM310 Reflective Writing group assignment. Finally, thanks to the great teamwork and hard work that have been shown in this group in order to produce good outcomes and results for this assignment. Millions of thanks for the great ideas and comments which had opened the door of opportunity for us to improve in many ways.

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GROUP MEMBERS PROFILE

MOHAMAD NAZMI SYUKRI BIN JAMALI 2019427754

FATINAH BINTI HAMEZEN 2019230172

NUR PUTRI ATHIRAH BINTI YUSOP 2019602586

NICOLLE SIMBA ANAK STANLEY@NUNSANG 2019246328

ANIQ SYAFIYYAH BINTI ALFIAN 2019450696

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INTRODUCTION The 18th edition of the National Craft Day, or 'Hari Kraf Kebangsaan' (HKK 2020), focuses on people's socio-economic empowerment. On February 27, 2020, the Ambassador of the Republic of Tajikistan, His Excellency Ardasher Qodiri, participated in the official opening of the National Craft Day 2020 (HKK 2020) at the "Kuala Lumpur Craft Complex" in Malaysia's capital, on the initiative of the "Malaysian Handicraft Development Corporation." The yearly event, held till March 9 at Kompleks Kraf on Jalan Conlay, also strengthens the Kraf Komuniti Ku (KKK) mission to enhance local communities as well as their distinctive goods and traditions under the One District One Industry (SDSI) programme. Kraftangan Malaysia now has 5,775 craft enterprises from various sectors and 20,000 KKK members. HKK2020 is organized to honour all local craft entrepreneurs for their efforts and commitment to promoting and expanding the craft sector, which benefits the national economy. It also intends to promote the goods of Malaysian craft businesses from all throughout the country straight to consumers. In other words, it is an important forum for craft businesses to meet and connect with consumers in order to gain direct feedback from them. This event was chosen because handicrafts have an essential part in expressing the culture and customs of any country or area. Handicrafts are an important medium for preserving rich traditional art, heritage, and culture, as well as traditional skills and abilities related to people's lifestyles and histories. Handicrafts, on the other hand, are extremely essential in terms of economic growth. They provide extensive job prospects despite little capital inputs and have emerged as a significant source of foreign profits.

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FULL TENTATIVE PROGRAMME

EVENT PROGRAMME

OPENING CEREMONY OF NATIONAL CRAFT DAY 2020

27 FEBRUARY 2020 (THURSDAY)

PANGGUNG SARI, KOMPLEKS KRAF KUALA LUMPUR, JALAN CONLAY Time

Activities

10:00 a.m.

Arrival Guests

10:15 a.m.

Arrival of Distinction of Honor

10:20 a.m.

Arrival of YBhg. Dato’ Dr. Noor Zari bin Hamat Secretary General Ministry of Tourism, Arts and Culture Malaysia

10:30 a.m.

Singing National Anthem “Negaraku” and “Malaysia Bersih” Song Welcoming Sing and Dance Performance by Istana Budaya Dancer Prayer Recitation by Ustaz Dr. Amru Alhaz bin Adnan Imam Masjid Negara

11:00 a.m.

Welcoming Speech by Yang Berusaha Encik Ibrahim bin Ismail Director General of Kraftangan Malaysia

11:10 a.m.

Ceremony Officiating Speech by YBhg. Dato’ Dr. Noor Zari bin Hamat Secretary General Ministry of Tourism, Arts and Culture Malaysia

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11:30 a.m.

Official Announcement of The National Craft Day 2020 Video Footage of The Winner of Young Craft Entrepreneur Award 2020 Prize Giving to The Winner of Young Craft Entrepreneur Award 2020 Video Footage of The Winner of Craft Figure Award 2020 Prize Giving to The Winner of Craft Figure Award 2020 Multimedia Screening of “Malaysia Craft Digital Hub”

11:50 a.m.

Theme Song and Special Dance Performance by Istana Budaya Dancer “Visit Malaysia Year 2020” Closing Performance

12:00 noon

YBhg. Dato’ Dr. Noor Zari bin Hamat, Secretary General of the Ministry of Tourism, Arts and Culture visits sales events and exhibitions

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FLOW OF OPENING CEREMONY OF NATIONAL CRAFT DAY MALAYSIA 2020 The opening ceremony event of National Craft Day Malaysia 2020 began with the entrance of the audience at 10:00 a.m., followed by the arrival of the distinction of honour, YBhg. Dato' Dr. Noor Zari bin Hamat, at roughly 10:15 a.m. He entered the Panggung Sari, Kompleks Kraf Kuala Lumpur along with dancers from Istana Budaya.

The event proceeded with everyone rising up and singing "Negaraku," which was followed by "Malaysia Bersih." After everyone had taken their places, the artists of Istana Budaya performed a Malay traditional dance called "Laksamana Raja Di Laut" on stage, and the dancers danced beautifully and with smiles. A singing performance was held in addition to the dancing performance. Nonetheless, it was a beautiful performance. After the performance, the audience cheered heartily to express their appreciation for the dancers' efforts.

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The event then began with a prayer recital by Ustaz Dr. Amru Alhaz bin Adnan. Yang Berusaha Ibrahim bin Ismail, Director General of Kraftangan Malaysia, then delivered a welcome speech. According to Ibrahim Ismail, Director-General of Kraftangan Malaysia, the theme of Crafts Empowering the People's Socio-Economy, HKK 2020 was chosen in line with the Vision for Common Prosperity 2030, which sees crafts as more than just art products, but as opportunities to generate additional income for households. He expects that craft activists would take advantage of the tourists' presence by making world quality handmade items that are unique and have a Malaysian identity.

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After that, YBhg. Dato' Dr. Noor Zari bin Hamat delivered a speech to honour the event by officiating the Hari Kraftangan Kebangsaan Malaysia 2020 ceremony. Dato' Dr. Noor Zari bin Hamat, Secretary-General Ministry of Tourism, Arts, and Culture, who officiated HKK2020, stated in his statement that he hoped the RM18 million sales value objective could be met.

After completing his speech, YBhg. Dato' Dr. Noor Zari bin Hamat polished the officiating ceremony by laying his hand on the screen smart table as the symbols that displayed on the stage's enormous displays. The Secretary General Ministry of Tourism, Arts, and Culture is invited to place a specific totem on the screen to activate the smart table, which displays design product information as well as digital marketing applications for craft items in the future.

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After the officiating ceremony, it was then followed by giving the reorganization awards namely the National Craft Figure Award to Rohana Abdul Rahman from Sweet Touch Ceramic Sdn Bhd and the Young Craft Entrepreneur Award 2020 from Syarikat Kayu Warisan Enterprise Johor, Nor Hazilawati Buang. The awards were given by the Secretary-General of the Ministry of Tourism, Arts and Culture YBhg. Dato’ Dr. Noor Zari Hamat, together with YBrs. Encik Mohd Zamri bin Mat Zain, Yang Berusaha Encik Ibrahim bin Ismail, YBrs. Cik Saraya binti Arbi, and Yang Berusaha Puan Suryani Senja Alias.

After the awards ceremony, there was a multimedia presentation about the Malaysia Craft Digital Hub that was presented on the large screen on stage. As a result, Ibrahim hopes that the Malaysian Craft Digital Hub exhibition will hasten the evolution and economics of craft products by developing marketing technology strategies aligned with the Industrial Revolution 4.0, which emphasises four segments: e-marketplace, blended learning, digital museums, and e-services.

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The event was then followed by the theme song and a unique dance performance by Istana Budaya dancers. The closing ceremony ended with a performance of the Visit Malaysia Year 2020 show by Istana Budaya's dancers and a singer.

The event finished at 12:00 p.m. Finally, YBhg. Dato’ Dr. Noor Zari bin Hamat, SecretaryGeneral of the Ministry of Tourism, Arts, and Culture, is invited to attend sales events and exhibitions.

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VIPS PROFILE

1. Yang Berbahagia Dato Dr Noor Zari bin Hamat, Minister of Tourism, Art and Culture

He is 57 years old and holds a doctoral in economic development and policy from Kobe University in Japan, as well as a master’s degree in policy analysis from Saitama University in Japan. Prior to that, he earned a Bachelor of Economics (Analytical Economics) from the University of Malaya and a Diploma in Public Administration from the National Institute of Public Administration (INTAN). Since 22 October 2018, he has been Deputy Secretary-General of policy at the Ministry of Economic Affairs. He also served as the Director of the Distribution Section of the Ministry of Economic Affairs Economic Planning Unit (EPU) and was assigned to a number of governmental and corporate rules in various ministries and agencies.

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2. Yang Berusaha Encik Ibrahim bin Ismail, Head Director, Kraftangan Malaysia

The Ministry of Tourism, Arts and Culture manage Kraftangan Malaysia. It was established under the Malaysian Craft Development Corporation Act 1979. He was appointed Deputy Director-General Operations in March 2017 and Director General in September 2017.

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3. Yang Berusaha Puan Suryani Senja Alias,Chairman of the Malaysian Handicraft Board

She previously served as the Chair of the Tuanku Nur Zahirah Foundation, which promotes Malaysian heritage, and as a Special Officer to the Prime Minister of Malaysia, advising on public policy issues. She worked at the United Nations in Geneva, Switzerland, and at Vinson and Elkins in London, where she practised International Law. She graduated from the London School of Economics and Political Science in 1995 and in 2011 she attended the Harvard Kennedy School Global Leadership and Public Policy Program for Young Global Leaders.

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4. Yang Berusaha Encik Mohd Zamri bin Mat Zain, Deputy Secretary General of Tourism, Arts and Culture

5. Yang Berusaha Cik Saraya binti Arbi, Deputy Secretary General of Culture, Ministry of Tourism, Arts and Culture

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SUMMARY OF OFFICIATING SPEECH BY VIP OR ANY KEY PERSON INVOLVED

At the event, Yang Berusaha Encik Ibrahim Bin Ismail, Head of Director, delivered a speech that was both welcoming and dynamic. Through the 2020 and 2030 roadmaps, aims to continue to improve development initiatives to guarantee that the craft industry remains relevant and has a beneficial impact on the national economy. Moreover, the empowerment of the Wara Intan development craft community, as well as the preservation, conservation and protection of the Wara Intan development craft community, all of which are supported by enablers, such as digitalization in infrastructure development. The craft sector is a competitive and sustainable industry with cultural aspirations capable of enhancing people’s quality of life, creating jobs and producing revenue for the people. This HKK 2020 event is unique in that it is a jam-packed programme that coincides with Malaysia’s Year of Visit 2020. Tourists’ preferred craft products are those that are one of a kind, high quality and have a distinct state identity. Also streamlined in this year's event is the use of digital technology for product display and business transactions to enable wider access as well as relevance to attract the younger generation. Filling for HKK 2020 has entered its 18th time with 12 exhibitions including Malaysian Craft Digital Hub Outstanding Wood Carving Craft Exhibition, Figure Inspired Products Exhibition, Wood Carving Craft Evolution Exhibition and 40 years of Malaysian Handicrafts Exhibition. HKK 2020 is viewed as an effective major initiative in collaboration with Visit Malaysia 2020 in order to strengthen activities to promote the country's tourist industry. Hoping that the crafts activists will take advantage of the tourist presence by producing international level craft products that are unique and have a Malaysian identity. It is hoped that by the end of HKK 2020, a sales value of RM 18 million would have been attained.

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IDENTIFY AND EXPLAIN THE PROFILE OF OFFICIAL AND NON-OFFICIAL SPONSORSHIP COMPANIES FOR THE EVENT

Kraf Holdings Sdn. Bhd.

Kraf Holdings Sdn. Bhd. was founded on March 2, 1987 and is Malaysian Handicraft's (Kraftangan Malaysia) first wholly-owned subsidiary. The primary goals or objectives of the company are to lead in batik production exclusively among the local market, as well as a supplier of raw materials such as white cloth and accessories for the craft manufacturing industry. Kraf Holdings' main business began with exclusive batik production and marketing activities limited to the local market. Beginning in 2008, the company was presented with a golden opportunity to produce and supply exclusive batik for a Malaysian fashion designer based in Paris, with the goal of expanding into European markets. To encourage rapid and positive growth, the company made the audacious decision to expand into international markets. Exclusive batik production features aesthetic refinement in its manufacturing, with a new batik design and high-quality production. It is frequently the souvenir of choice at prestigious events organised by Malaysian Handicraft and the Malaysian Ministry of Tourism, Arts, and Culture. The company also plays a vital role in supplying white cloth for the local batik industry, which is sourced from cotton and silk and bought directly from China, Indonesia, and India. The company's goods are formulated with high-quality silk and cotton fabrics imported directly from the countries of origin. Kraf Holdings manufactured an exclusive set of Italian Silk fabric in 2009 to ensure the company's continued relevance and competitiveness.

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Syarikat Pemasaran Karyaneka Sdn. Bhd.

The Malaysian Handicraft Development Corporation, an agency under the Ministry of Tourism, Arts, and Culture Malaysia possesses 100% of Syarikat Pemasaran Karyaneka Sdn. Bhd. Karyaneka, the combination of Karya and Aneka, clearly marks a one-stop business for craft products, primarily premium gifts and souvenirs. Karyaneka has grown into a leading brand representing handicraft products from top entrepreneurs and craftsmen throughout Malaysia since 1982. Karyaneka has spent the last 30 years developing and expanding the country's craft industry through sales and marketing, as well as having to implement promotions and other undertakings to implement and endorse Malaysian crafts to the global arena.

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PROMOTIONAL MEDIUM FOR THE EVENT

Event promotion is an integral part of an event marketing strategy that entails disseminating information about the event through all multiple touchpoints in order to achieve the stated goal. Depending on the event, that goal could be ticket sales, participation, funding, charitable donations, or something else entirely. Event promotion is essential in order for the event to accomplish its aims. The organizer of the event could plan the most exciting event this side of the century, but it will all be pointless if no one knows about it. Promotion, like marketing, aims to address the what, when, where, and how of an event in order to ensure that people are aware of and want to participate. As for this event, social media has become the main platform for promoting it. Social media plays a huge role in elevating and gaining the interest of the people to join and take part in the event. Facebook has become the first medium to promote the event since Facebook is a well known social media platform that is being used by most people worldwide. Hence, it is the perfect medium of advertising via posting posters and flyers for the event on Facebook's feed which uses ‘Kraftangan Malaysia’ as a username. To add on, the number of followers that the account has is quite promising and the possibility to reach a good engagement for the advertisement is higher. Besides Facebook, other social media platforms such as Instagram also played a huge role in promoting the event. Different from Facebook, Instagram is well known as a photo-sharing platform by means, the followers can view all the photos that are shared in the Instagram account directly just by clicking on the profile’s username (kraftanganmalaysia) which makes it easier for the followers to view all the details and activity being executed during the event.

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Last but not least, the promotional medium that was being used to promote the event was via using their own website at www.kraftangan.gov.my which is known as an official website. Everyone can surf the website to look for any details, including the background of the company, the board of directors, all the events detail especially for National Craft day 2020 and many more. The website is easy to access which can be defined as user friendly.

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