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INDIVIDUAL CASE STUDY RUBRICS (20%) Marks Allocated Criteria

Poor

Moderate

Satisfactory

Good

Excellent (100%)

0 - 5 marks Identification of Main Issues Problems

Use BMC to describe the company Business Model

Unable to identify issues in the case study Very poor quality of information in BMC

0 - 5 marks

6 - 15 marks

16 - 20 marks

Minimal understanding in identification of issues in the case study

Some understanding in identification of issues in the case study

Minimal quality of information in BMC

Sufficient quality of information in BMC

6 - 10 marks

11 - 15 marks

21 - 25 marks Good understanding in identification of issues in the case study Good quality of information in BMC

16 - 20 marks

26 - 30 marks Excellent understanding in identification of issues in the case study

30 (10 on issues & 20 on BMC)

Excellent quality of information in BMC

21 - 25 marks

Analysis Of The Issues Using SWOT Analysis Tool

 

No analysis on the issues Very poor understanding on key elements of SWOT 0 - 5 marks

Decent analysis on the Issues Fair understanding on key elements of SWOT

 Adequate analysis of 

the issues Reasonable understanding on key elements of SWOT

 Good analysis of the issues.

 Good understanding on key elements of SWOT .

 Excellent analysis of the issues.  Excellent presentation on key elements of SWOT.

6 - 15 marks

16 - 20 marks

21 - 25 marks

Poor suggestion and least appropriate solutions to the issues in the case study

Adequate suggestion and appropriate solutions to the issues in the case study

Good and appropriate suggestion on solutions to the issues in the case study

4 - 6 marks

7 - 9 marks

10 - 12 marks

13 - 15 marks

Significant use of proper grammar, spelling and writing effective sentences that make logical sentences.

Exceptional use of proper grammar, spelling and writing effective sentences that make logical sentences.

25

26 – 30 marks

Provide suggestions on appropriate

No suggestion for solutions to the issues in the case study

solutions 0 - 3 marks

Excellent and very appropriate suggestion on solutions to the issues in the case study

30

Writing Style Not using proper grammar, spelling and writing effective sentences that make logical sentences.

Inadequate use of proper grammar, spelling and writing effective sentences that make logical sentences.

Adequate use of proper grammar, spelling and writing effective sentences that make logical sentences.

Total:

15

100

Weighted Marks Obtained (100/20%)...