Short Paper Mod 2(v2) - An organizations mission and vision statement offer an important theme that PDF

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An organizations mission and vision statement offer an important theme that helps to align all with the organization and therefore warranting that everyone is steering towards a single purpose. With this, it will help with the growth in productivity and efficiency in the organization. Mission ass...

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Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts

IHP 510 Marketing Module Two Southern New Hampshire University March 7, 2021

Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts Introduction Prompt An organizations mission and vision statement offer an important theme that helps to align all with the organization and therefore warranting that everyone is steering towards a single purpose. With this, it will help with the growth in productivity and efficiency in the organization. Mission assists the organization and links the actions to the need of its culture. Its emphases on the attention of marketing and comprehends what the organization is make an effort to achieve. Vision echoes the model image of the healthcare organization in future. It focuses on various planning strategies. Organization's philosophies and concepts are the values. It expresses the culture and beliefs of that organization.

Mission/vision/value statements for the following types of organizations

University Hospital: Mission: To Heal. To Teach. To Discover. Vision: Advancing the Science of Health & the Art of Compassion. Values statement: Excellence. We have a continuous thirst for excellence and are always seeking ways to improve the health of those who count on us. Diversity. We embrace diversity in people, thought, experiences and perspectives. Integrity. We have a shared commitment to do what is right. Compassion. We have genuine concern for those in our community and treat them with respect and empathy.

Teamwork. We work collaboratively as an integrated team to improve patient care and performance. (University Hospital, 2020)

Athena Healthcare Mission: To provide the highest quality of care and customer service to our residents and their families through the use of best practices, highly trained staff and innovative programs and services designed to meet their needs. (Athena, 2020)

Connecticut Children’s Mission: Connecticut Children’s is dedicated to improving the physical and emotional health of children through family-centered care, research, education and advocacy. We embrace discovery, teamwork, integrity and excellence in all that we do. Vision: We are making children in Connecticut the healthiest in the country. Values: Family-Centered Care 

We place our patients and their families at the center of all we do.

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We partner with families and embrace their involvement in all aspects of service and care.

Discovery 

We look for new ways of doing things.

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We ask questions, invest in research, find answers and share new knowledge with the world.

Integrity 

We are open, honest and ethical.

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We take responsibility for our actions and fulfill our commitments.

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We admit our mistakes and learn from them.

Teamwork 

We live by the statement “I care if you succeed.”

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We work together to achieve our goals. We value one another and celebrate our success.

Quality 

We come to work every day with the goal of making things better than the day before.

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We pursue the highest standards, the safest care in the safest workplace and the best outcomes in everything we do.

Respect 

We honor the dignity and value of every person and take pride in our organization.

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We trust each other.

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We treat each other as we wish to be treated and value our workplace as our home.

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We embrace diversity and the unique contributions that each person brings to Connecticut Children’s, (Connecticut Children’s, 2021)

Connecticut Surgery Center Mission: To care for our patients, serve our physicians, and improve healthcare in America. Values: Clinical Quality: We are committed to outstanding patient care and clinical outcomes. Integrity: We do what is right, no matter how difficult, without exception. We say what we mean, and we do what we say. (Connecticut Surgery Center, 2021)

Service Excellence: We seek to exceed the expectations of patients, physicians and each other in everything we do. Teamwork: We work together, helping and supporting one another to make our Centers, Departments and all of SCA successful. Accountability: We take complete, personal responsibility for our actions and commitments Continuous Improvement: We seek to relentlessly improve our performance in every area – clinical, operational, and financial – constantly pushing ourselves to new heights. (

Masonicare Mission: The mission of Masonicare is to enhance the quality of life of seniors through exceptional care. Masonicare stands on a legacy of caring that has guided us for over a century and remaining true to our founding ideals, our services continue to evolve. With best-in-class healthcare and residential living, the Masonicare Be Ageless™ promise is to deliver an experience that respects your uniqueness and encourages you to live your best life. Through it all, this ageless commitment to caring embraces a holistic approach that acknowledges body, mind and spirit. For Masonicare, it’s truly about nurturing the soul. You are not a number, nor are you defined by your age. Values:

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Innovation: Constantly evolving, finding new and improved ways to deliver our services

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Compassion: Acting with kindness and empathy

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Accountability: Holding ourselves responsible

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Respect: Believing that everyone matters

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Excellence: Giving our best each and every day, (Masonicare, 2021)

Challenges Some challenges experienced is the struggle to simplify the mission, vision and values of any of these organizations. Each institution under the given organizations hold its own vision, mission and values. Of each of these organization some had all three, a mission, vision and values, while others had one or more. I found that interesting when researching these different organizations as my first guess would be, they would have at least 2 of these. For example, the skilled nursing faculty and the ambulatory only had a mission statement and values, while the university hospital has all three. “An organization without a clear, achievable mission is like a traveler without a road map” (Cellucci et al., 2014, p.32). Commonality A commonality that was seen throughout was that all organizations showed its mission in the relation to excellence in the quality it delivered and the excellence in patientcare it delivered. It focused around promises made and promises it kept. In Connecticut Children’s Hospital it focused on improving the health of the child emotionally and physically and that was seen in others like Athena Healthcare as it stated to provide the highest quality of care and customer service to our residents and their families. Alignment: When the organizations are expressing their mission, vision ,value statements it is related to the marketing strategy. It supports the strategy to attract more patients towards that institution. By making promises and then keeping them, they are living up to what they are saying they will do. “Clarity of values and a mission and vision that clearly delineate and set the organization apart from others of its kind are the lenses through which marketing can look to understand and

align itself with the organization’s internal and external environments” (Cellucci et al., 2014, p.34).

References Mission, Vision & Values. https://www.uhhospitals.org/about-uh/mission-vision-values Athena Healthcare Systems: https://athenahealthcare.com/about-us/ Connecticut Children’s: https://www.connecticutchildrens.org/about-us/mission/ Connecticut Surgery Center: https://ctsurgerycenter.com/about-us/ Masonicare: https://www.masonicare.org/about-us/mission-statement Cellucci, L. W., Wiggins, C. & Farnsworth, T. J. (2014). Healthcare marketing: A case study approach. Chicago, IL: Health Administration Press....