Social Media Portfolio PDF

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UNIVERSITI TEKNOLOGI MARA KELANTANKAMPUS KOTA BHARU.FAKULTI PENTADBIRAN DAN PERNIAGAANENTPRINCIPLE OF ENTREPRENEURSHIPSOCIAL MEDIA PORTFOLIO: CHOCOJAR MANTOPPSSPREPARED FOR:SIR MOHD ZAINURI MUHAMMADPREPARED BY:MUHAMMAD NOR FITHRI BIN YAHYA (2019867984)GROUP:BA2404BACKNOWLEDGEMENTPrimarily, I would l...

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UNIVERSITI TEKNOLOGI MARA KELANTAN KAMPUS KOTA BHARU.

FAKULTI PENTADBIRAN DAN PERNIAGAAN ENT530 PRINCIPLE OF ENTREPRENEURSHIP

SOCIAL MEDIA PORTFOLIO: CHOCOJAR MANTOPPSS

PREPARED FOR: SIR MOHD ZAINURI MUHAMMAD PREPARED BY: MUHAMMAD NOR FITHRI BIN YAHYA (2019867984) GROUP:

BA2404B ACKNOWLEDGEMENT

Primarily, I would like to express my outmost gratitude to Allah S.W.T as I managed to complete my social media portfolio report with successfully by His guidance and blessings. Then, I would like to express my thankfulness to University Technology Mara (UiTM) Campus Kota Bharu, Kelantan for giving me the opportunity to conduct this project assignment. Next, I would like to express my heartfelt thanks to Sir Mohd Zainuri Bin Muhammad, our Principle of Entrepreneurship (ENT530) lecturer for giving us this opportunity to carry out this project assignment as well as giving continuous great support and guidance to me for the whole semester of this project. Moreover, my deepest gratitude to my family who tried their best to give their support by giving me a lot of encouragement and provide morale support for me to finish this project assignment. Not to forgotten to all my friends especially to Muhamad Faiz Bin Zakaria who allowed me to use his product (Chocojar Mantoppss) for my assignment and also to those who had supported and shared knowledge to me through the whole semester. Lastly, I would also like to thank you to everyone who had involved and contributed directly or indirectly in my assignment as they have shown their effort and initiative until I am able to complete this social media portfolio report successfully.

EXECUTIVE SUMMARY Once, there's magic inside a ball. But now our magic is inside a jar. With a powerful taste of chocolate! "Baru Mantoppss" is a tagline for Chocojar Mantoppss that represent to our beloved customers. The main objective for the business is to offer a good quality snacks (Choco jar) with variety of flavour with affordable and reasonable prices. We started our online business early this year on 2nd February 2021 using social media platform. Our targeted customers are people especially around Kuala Rompin, Pahang. Since our first launching, we received a lot of good feedback from the customer regarding the quality, the taste, the packaging and also the price. We do offer delivery service with charge to those who are near to our area. Due to the good feedback, increasing demands for our products results into a good profitable sale revenue to our business project. Therefore, Chocojar Mantoppss is a good marketable product of choice that can be further expanded to many different areas as the business keeps on growing even above our expectations.

Table of Contents CONTENTS

Number of Page

ACKNOWLEDGEMENT EXECUTIVE SUMMARY 1.0 BUSINESS REGISTRATION

1-2

2.0 INTRODUCTION OF BUSINESS

3-8

3.0 FACEBOOK (FB)

9-18

CONCLUSION

19

1.0 BUSINESS REGISTRATION

1

Figure 1.1 Go-Ecommerce Business Registration

2

2.0 INTRODUCTION OF BUSINESS 2.1 Name and Address of Business Chocojar Mantoppss is a business name that had been decided based on our main product. “Mantoppss” is like a trademark for us whenever we see or likes of something very much, so we agreed to combine Chocojar with “Mantoppss” together and make it as our product name. As for our target market, Chocojar Mantoppss is a product made for everybody whether the genders, the age, and etc as long as they love to eat especially chocolate lovers.

Figure 1.2 Chocojar Mantoppss Official Logo

3

Name of Business

Chocojar Mantoppss

Business Address

No. 145, Lorong 5/1, PAKR Sungai Puteri, 26800. Kuala Rompin, Pahang.

Corresponding Address

https://www.facebook.com/CJMantoppssPiya

Telephone Number

019-9645641

Form of Business

Sole Proprietorship

Date of Commencement

2nd February 2021

Name of Bank

Maybank

Account Number

156039504670

Table 1.1 Chocojar Mantoppss Business Information

4

2.2

Organization Chart Chocojar Mantoppss is a sole proprietorship business form. This is because our business is only a start-up business and only operate a small business. Therefore, our organizational chart only consists the owner of Chocojar Mantoppss and one staff.

FOUNDER (MUHAMAD FAIZ)

SALES MANAGER MUHAMMAD NOR FITHRI BIN

5

2.3

Mission and Vision We believe that every business has their own mission and vision statement in order to run business according to their goals which need to be achieved. Therefore, we have made our own mission and vision for our business, so that we know what to achieve in short-and long-term goals.

Mission 

To make customer known our own original recipe of Chocojar Mantoppss



To provide excellent customer service to our customers



To become the first choice of choco jar among customers.



To produce more flavour that are following the current favourite of customers.

Vision Chocojar Mantoppss’s vision is to be the one of the famous choco jar brand in our location, which is located at Kuala Rompin, Pahang.

6

2.4 Description of Products and Services Chocojar Mantoppss Sdn. Bhd is a business that offers variety of choco jar with unique flavour to our customer with affordable price and luxurious taste of chocolate. The reason we are selling choco jar is because we believe that our product is marketable among Kuala Rompin’s peoples. As for the services, Chocojar Mantoppss offer free delivery service for customer that live near our areas. Not only that, our customer can get a discount when purchase Chocojar Mantoppss more than 2 bottles. This is because we want to get the satisfaction of the customers and also their loyalty toward us. So, that they can repeat the order from time to time.

7

2.5 Price List

Product:

Name and Price (RM): Chocojar

Mantoppss

Original

Chocolate (Original recipe of chocolate and crunchy mini crunch)

RM10.00

Chocojar Mantoppss Original White Chocolate (Original recipe of white chocolate and crunchy mini crunch)

RM10.00

Table 1.2 Chocojar Mantoppss’s Price List and products

8

3.0 FACEBOOK (FB) As we are starting our business, we had created a Facebook Page. This is to promote our products and services among Facebook user, especially those who are nearby to our business area where then create awareness and attention of our homemade choco jar business. Not only that, we are aware that people nowadays are more into online shopping where they can search and find information easily. Due to this pandemic season, online shopping had gain so much users all around the world. Therefore, creating a Facebook Page is one of the best platforms to connect our business with our customer through online. In Chocojar Mantoppss Facebook Page, we had created Facebook Post such as teaser, soft sell and hard sell with the related business. 3.1 Facebook Page

9

Figure 1.4 Chocojar Mantoppss Official Facebook Page

3.2 Custom URL Facebook Page FB pages URL: https://www.facebook.com/CJMantoppssPiya

10

3.3 Facebook (FB) Post – Teaser

11

12

hocojar Mantoppss Teaser Posts ll

A D

D

Aa

C

13

A

A

A D

C

14

A

D

C

019-9645641

15

A

3.5 Facebook Copywriting – Soft Sell

16

18

3.6 Frequency of Posting Chocojar Mantoppss currently have 16 posts in total and still in ongoing for newer post. Figure 1.8 shows Chocojar Mantoppss’s page of publishing tools in function to view our latest and preview posts as well as calculating the frequency of our posts with ease.

Figure 1.7 Frequency Posting from Chocojar Mantoppss (16 posts)

19

4.0 Conclusion In a word, Chocojar Mantoppss is a business that sells variety flavour of choco jar not only through face-to-face method but also through online by creating Chocojar Mantoppss’s Facebook Page. We can conclude that by conducting our business through Facebook page, we are able to promote and market our products and services as well as making consciousness of our existing business brand among Facebook users especially those who are nearby to our business area. Through this kind of platform, we are also able to post the latest updates of our business activity or event. In addition, it is not only given benefits to our business but also for ourselves as well, as we are able to follow and updated with the business trends nowadays by not only using Facebook, but also other available platform, where we can enhance our knowledge and skills in Information Technology (IT). Then, it will prevent us from being an outdated business person, but also develop us by keeping up with the current development in our country. Therefore, as a start-up business that using Facebook page, we were able to achieve some of our goals with success and will be ongoing to achieve all of Chocojar Mantoppss’s target in the future by expanding and conducting our business through other available social media and as well improve our marketing strategy. As far as now, our achievement had been above our expectation and that is why we cannot stop here. We will make sure that the successfulness of Chocojar Mantoppss will always strike forward from time to time.

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