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11/5/2020

2nd. Quarter Exam

Home / My courses / BAED-PRIM2121-2012S /

W eek 20: Quarterly Exam /

2 nd. Quarter Ex

Question 1 Answer saved Marked out of 1.00

This is a type of research where the characteristics of the prod Select one: Sales Research Relationship Marketing Brand Managers Product Research

Question 2 Not yet answered

This is a type of research where reactions of consumers to the firms Select one: Marketing Product Research Sales Research Advertising Research

Marked out of Social 1.00

Question 3

The focus of Business Marketing is on Industrial Goods or Capital Goods rather t Not yet answered

Select one: True

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2nd. Quarter Exam

Question 4 Not yet answered Marked out of 1.00

When it comes to your customers you need to keep in mind th Select one: Marketing analysis Marketing plan Target marketing Market research

Question 5 Not yet answered Marked out of 1.00

Ensure you convey to customers exactly what yo Select one: Clear Communication Work ethics Improve Customer Service Thick Skin

Question 6 Not yet answered Marked out of 1.00

Should describe the approach to creating customer awarenes Select one: Promotion section Distribution section Pricing section Product or service section

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Question 8 Not yet answered Marked out of 1.00

They have sophisticated options to allow businesses to target users Select one: Market Segment Social Media Platforms Customer demographics Trout and Ries

Question 9 Not yet answered Marked out of 1.00

Show total cost and total revenues at different levels o

Product Positioning Break-even charts Cost-based pricing

Question 10

Concept of Production includes diminishing 3 marginal returns Cost, Represen

Not yet answered

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Traditional Marketing Value Theory Marketing

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Question 11 Not yet answered Marked out of 1.00

Can be thought of as a definition of what the organization Select one: Vertical Value Marketing Plan Horizontal Value Corporate Mission

Question 12

It offers an effective way to deliver content to current and prospective customers a Not yet catalyst to drive your web site along other traffic marketing assets. This traditiona answered Marked out of Select one: 1.00 Broadcast Push Marketing Direct Mail Telemarketing

Question 13 Not yet answered Marked out of 1.00

Uses buyers' perceptions of value rather than seller's co Select one: Break-even point Competition-based pricing Divisional or product line managers Value-Based Pricing

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Question 14 Not yet answered Marked out of 1.00

This approach helps customers feel invested in the company and t Select one: Vary the type of communications you send your customers Strive to genuinely improve your customers' lives Solicit customer input when making changes to your product or se Interact directly with customers

Question 15

It is an advantage of Command Approach. Not yet answered

Select one: out of It does notMarked consider the feasibility of implementing the marketing strategy. 1.00 It reduces uncertainty as to what is to be done It divides the organization into strategists and implementers, with noconsideration for ho It makes decision easier

Question 16 Not yet answered Marked out of 1.00

Relationship Marketing was dominant in 1960's in Sou Select one: True False

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2nd. Quarter Exam

Question 18 Not yet answered Marked out of 1.00

This method sets a product's price based on what it costs your Select one: Market Share Marketing Mix Demand-Based Pricing Cost-based pricing

Question 19 Not yet answered Marked out of 1.00

The foundation of a marketing plan. Select one: Marketing Strategy Opportunities and Threats Market Analysis SWOT Analysis

Question 20 Not yet answered Marked out of 1.00

Company weakness may include which of the fo Select one: Poor customer service Lack of product knowledge All of these Bad reputation

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2nd. Quarter Exam

Question 22

of relationship marketing. A company can form a long term relationship with a client if that c Not yet answered

Marked out of 1.00

Select one: True False

Question 23

This is the process that the operational and managerial staff of a company goes through to c Not yet answered

Select one: Marked out of Market 1.00 Marketing Plan Planning Strategic Marketing Planning

Question 24 Not yet answered Marked out of 1.00

Checking on the effectiveness of communication is Select one: Company's strategy Tools of promotion None of these Both Company's strategy and Tools of promotion

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2nd. Quarter Exam

Question 26 Not yet answered Marked out of 1.00

What are the marketing management functi Select one: Plan, research, segmentation Segmentation, targeting, positioning Analysis, planning, implementation, control None of these

Question 27 Not yet answered Marked out of 1.00

Which of these is a key to improve your team's customer service

Select one: Make sure your reps are engaged Improve your customer interactions Look at every touchpoint Enhance your customer service strategy

Question 28

Relationship Marketing is more popularly known as Social Marketing when a

Not yet answered

Marked out of 1.00

Select one: True False

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2nd. Quarter Exam

Question 30

This is the combination of product, pricing, promotion, and d

Not yet answered Marked out of 1.00

Select one: Market Potential Marketing Mix Market Analysis Small Business Marketing

Question 31

Customers appreciate a rep that will see their problem throu

Not yet answered Marked out of 1.00

Select one: Improve Customer Service Clear Communication Work ethics Thick Skin

Question 32

This can include population information from government census data, tr research that another business operating within the same mar

Not yet answered presented Marked out of Select 1.00

one: Marketing Environment Market Research Macro Environment Secondary Data

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Question 33 Not yet answered Marked out of 1.00

Pertains to buyers who purchase goods and services for consum Select one: Business to Consumer or B2C Business to Business or B2B Business Markets Consumer Market

Question 34 Not yet answered Marked out of 1.00

Customers who deal with companies with which they have buil Select one: None of these Repeat business All of these Provide referrals

Question 35

vice through research conducted directly with the consumer, which allows a company to dis Not yet answered

Marked out of 1.00

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Question 36

This provides the final goods to the end user/customer, in a fashion ensuring customer sa Not yet answered

Select one: Marked out of Supply Chain 1.00 Transportation Products/services distribution channel Sales effect research

Question 37 Not yet answered Marked out of 1.00

They stand at the center of the marketing pro Select one: Market Segmentation Marketing Process Market Positioning Target customers

Question 38

Set when a retail store buys a product from a wholesaler, they add an additional am Not yet answered

Select one: Marked out of Indirect Channel 1.00 Markup Price Direct Channel Markdown Price

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2nd. Quarter Exam

Question 40 Not yet answered Marked out of 1.00

Which of these is a category of sea carrier Select one: None of these Overseas Both of these Domestic

Question 41 Not yet answered Marked out of 1.00

Made up of factors that affect the firm on a long-t Select one: Marketing Environment Market Research Micro Environment Macro Environment

Question 42

uct from the point of production or transshipment to the point or points where demand has b Not yet answered

Marked out of 1.00

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Question 43

It is objective is to design a marketing mix that precisely matches the expectatio Not yet answered

Select one: Marked out of The 4Ps of Marketing 1.00 Marketing Budget Market Segmentation Marketing Communications

Question 44

They need to be selected based on whom you are trying to reach, what you are trying to Not yet answered

Select one: Marked out of Trades shows, events and conferences 1.00 Media Mix components Media Plan Marketing Budget

Question 45 Not yet answered Marked out of 1.00

Customer Service is critical in competing effec Select one: True False

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2nd. Quarter Exam

Question 47

into segments and then concentrating your marketing efforts on one or a few key segments Not yet s. answered Marked out of 1.00

on

Question 48

The entire size of the market for a product at a specific time. It represents the Not yet answered

Select one: Marked out of Plan Marketing 1.00 Marketing Research Market Segmentation Market Potential

Question 49 Not yet answered Marked out of 1.00

Marketing may mean non-satisfaction of clie Select one: True False

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2nd. Quarter Exam

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9/10/2020

1st. Quarter Exam

Home / My courses / BAED-PRIM2121-2012S / W eek 10: Quarterly Exam / 1st. Q

Question 1 Answer saved Marked out of 1.00

Develop when governmental institutions become sellers and citizens Select one: Business to business marketing Business to employee Government to citizen Consumer markets

Question 2 Answer saved Marked out of 1.00

Which of these is market opportunity analysis step? Select one: Identify what is currently happening in the business Describe your target market. None of these All of these

Question 3

It identifies target customers, ascertains the needs of these customers, and then spe Answer saved

SelectMarked one: out of 1.00 Trapped Value

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Question 4 Answer saved

Which of these is a key to improve your team's customer service

Marked out of 1.00

Select one: Enhance your customer service strategy Improve your customer interactions Make sure your reps are engaged Look at every touchpoint

Question 5

The coordinated planning of the individual products and services can contri

Answer saved

Marked out of one: Select 1.00

Portfolio Planning Vertical Value Horizontal Value Marketing Plan

Question 6 Answer saved Marked out of 1.00

SMART Marketing objective stands for;

Select one: a. Specific, Measurable, Achievable, Right, Time B b. None of the above c. Set, Market, Alliance, Right, Timely d.

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1st. Quarter Exam

Question 7 Answer saved

It is a rather broad category that incorporates many forms of ad

Marked out of 1.00

Select one: Traditional Marketing Print Marketing None of the above Telephone Marketing

Question 8

A strong company will already have great customer relationships. But a smart com Answer saved

Marked out of Select one: 1.00 What is the most important thing you can do to improve relationships with your cu What is good customer service? The customer's always right, right? What skills should you be looking for in a customer service rep?

Question 9

executive in a company whose primary responsibilities include making major corporate deci Answer saved Marked out of 1.00

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Question 10 Answer saved

Which of the following is a Marketing Goal and O

Marked out of 1.00

Select one: All of the above Increase profit Grow market share Target new customers

Question 11 Answer saved

B2C means;

Marked out of 1.00

Select one: Business to Commissions Business to Contractors Business to Consumer All of the above

Question 12

Seeks to identify and weigh the relative importance of factors consumers use

Answer saved

Marked out of Select one: 1.00

Behavior Analysis Trapped Value Customer Analysis Market Segment

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Question 13

e these include factors like nationality, religion, racial groups, and geographic region affilia Answer saved

one:

Marked out of 1.00

Class ture

Question 14

Best defined as the factors that influence a consumer's mind on the b

Answer saved

Marked out ofSelect 1.00

one: Organizational buying situations Personal factors New task buy Psychological factors

Question 15 Answer saved

Means of communication with the users of a produc

Marked out of 1.00

Select one: Advantage None of the above Profit Advertising

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1st. Quarter Exam

Question 16

acteristics and purchasing power of the consumer who are within business geographic area Answer saved Marked out of 1.00

Question 17 Answer saved

SWOT means;

Marked out of 1.00

Select one: None of the above Strength – Weakness – Opportunities – Thr Strong – Weak – Orientation – Threat Strength – Work – Orientation – Threat

Question 18 Answer saved Marked out of 1.00

The immediate nature of customer servic Select one: May I have a replacement part, please? Can I have a replacement part now? I want a replacement part now

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1st. Quarter Exam

Question 19

A type of transaction that exists between businesses, such as one involving a manufactu Answer saved

Marked out of Select one: 1.00 Business to Business or B2B Business Markets Consumer Market Business to Consumer or B2C

Question 20 Answer saved

Why customer experience is important?

Marked out of 1.00

Select one: All of the above Create competitive advantage Increase customer satisfaction Reduces customer churn

Question 21

It is a person or a group who pays to consume the goods or services pr

Answer saved Marked out of 1.00

Select one: Commission Consumer Contractors

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Question 22 Answer saved

It is to identify the competition by product line or service an

Marked out of 1.00

Select one: Sale None of the above Demographics Competitive analysis

Question 23 Answer saved

Responsible for planning, developing and directing the marketing ef

Marked out of 1.00

Select one: Brand Manager CEO None of the above Brand Outlet

Question 24 Answer saved Marked out of 1.00

Which of these is an important service strategy in the Philipp Select one: All of these Service as a product Strive for reliability The customer is the boss

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1st. Quarter Exam

Question 25

Smaller companies typically invest the most in carrying out sophisticated

Answer saved

MarkedSelect out of 1.00

one: True False

Question 26

Term that refers to practices and strategies that companies use to manage

Answer saved Marked out of 1.00

Select one: Consumer Right Management Customer Relationship Management Consumer Right Marketing Customer Relationship Marketing

Question 27 Answer saved

Buying experts whose sole function is to procure products and servic

Marked out of Select 1.00

one: Consumer Marketing Organizational consumers Procurement managers Final Consumers

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Question 29

This is empowering your customers, creating greater efficiency and a

Answer saved

Marked out ofSelect 1.00

one: Customer Analysis Trapped Value Market Segment Behavior Analysis

Question 30 Answer saved

The following are Keys to improve Team’s customer serv

Marked out of 1.00

Select one: Improve customer interactions Strengthen customer service skills Enhance customer service strategy Follow the no return no exchange policy

Question 31

Pertains to one or more specific groups of potential consumers toward which an Answer saved

Marked out of 1.00 one: a. Select

Market b. Target market c. Demographics d.

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Question 32

What are the 4 P’s of Marketing

Answer saved Marked out of 1.00

Select one: Pilipino, Policies, Product, Profit None of the above Promotion, Price, Place, Product People, Promotion, Place, Profit

Question 33 Answer saved Marked out of 1.00

This is improving the functionality of your existing Select one: Vertical Value Horizontal Value Marketing Plan New Value

Question 34 Answer saved

Is any good, service or idea that can be offered to a market to

Marked out of 1.00

Select one: Product Profit All of the above Promotion

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Question 35 Answer saved Marked out of 1.00

In this situation, the buyer is buying the product for t Select one: Modified rebuy Personal factors New task buy Organizational buying situations

Question 36 Answer saved Marked out of 1.00

In this buying situation, only purchasing department Select one: Organizational buying situations New task buy Modified rebuy Personal factors

Question 37

n of the customer service department is to retain and to encourage increased business from Answer saved Marked out of 1.00

Select one: True False

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Question 39

activities a company undertakes to promote the buying or selling of a product or services, in Answer saved Marked out of 1.00

e: ty ent

Question 40 Answer saved Marked out of 1.00

This is where you cultivate an atmosphere of transparen Select one: Interact directly with customers Vary the type of communications you send your custome Strive to genuinely improve your customers' lives Solicit customer inpu...