Study Guide PR 220 Spring 2022 Test 1 Iowa State PDF

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An outlined study guide for Public Relations 220 Spring 2022 Exam 1 at Iowa State University in Ames, Iowa. (The rest is to fill text)...

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PR 220 Spring 2022, Exam 1 Study Guide Chapters 1,2,3,4 & 14 Organizations Publics Truth-telling in public relations Crock Pot case study Dominant coalition Public relations as a management function Transparency Authenticity Ethics – competing duties P.T. Barnum Material information Analyzing and understanding publics through research Motivations for public relations 4 models of public relations Declaration of Principles – Ivy Lee Securities and Exchange Commission (SEC) Two-way asymmetrical communication; two-way symmetrical communication Arthur Page – Page Principles Joseph V. Baker Pseudo event Samuel Adams

Convergence – technological, cultural, economic Cultural hegemony Content marketing – Red Bull Brand journalism Non-profit organizations (NGOs) and PR Health care PR Sports and entertainment PR Corporate PR Audience for government PR Finance and entrepreneurship PR Data-driven PR Accreditation in Public Relations (APR) Market Skimming Paid (Advertising) versus Earned (Publicity) media Worth of Mouth promotion The 4 C’s of marketing Inbound Marketing Institutional Advertising General Data Protection Regulation (GDPR) LinkedIn Questions from guest presenter PR Relational Maintenance Strategies Communal Relationships

Issues-driven relationships Pitching to media/journalists Legislative relations...