Syllabus 350 USG Fall 2018 PDF

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BMGT 350 Marketing Principles & Organization Fall 2018 Professor: Office: Telephone: E-mail:

Dr. Hank Boyd, Esq. Bldg. II, Rm. 1362A-2 301.738.6268 [email protected]

Lecture:

Mon & Wed 9:30-10:45 AM (SG91); Bldg. III, Rm. 3202 Mon & Wed 11:00-12:15 PM (SG92); Bldg. III, Rm. 3202 Mon & Wed 2:00-3:15 PM (SG93); Bldg. III, Rm. 3202

Office Hours:

Mon & Wed 12:30-2:00 PM

Required Textbook MKTG11, Charles W. Lamb, Joseph F. Hair, Carl McDaniel, CENGAGE (11th Edition) ISBN 13: 978-1-337-116831.

Course Objectives ➢ To understand of marketing constructs and concepts ➢ To appreciate the nuances of consumer behavior and product value assessment ➢ To acknowledge the ethical and global issues affecting marketing strategy ➢ To provide an up-to-date overview of selected topics from the field of marketing

Class Policies Everyone expected to be prepared for class. Make sure you read the textbook and the assigned topics. Do make an effort to participate in class. It’s your responsibility to reconcile any differences or conflicting material between the classroom and the textbook, if any. You are also responsible for all announcements which are made during class. If you are absent from class, it’s your responsibility to arrange with another student to pick up handouts distributed in class. Be a good citizen – refrain from cell phone usage, loud talking, surfing the Internet, reading emails, and texting during class. A word of extreme caution: Any academic misconduct will be punished severely.

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Grading Policy Grades will be determined using a floating curve. Grades are based on the following criteria: Exam #1 ................................................................................................ 250 points Exam #2 ................................................................................................ 250 points Final Exam ............................................................................................ 250 points Class Participation ............................................................................... 100 points Marketing Jargon Quiz........................................................................ 100 points Research Experience .............................................................................. 50 points TOTAL ................................................................................................. 1000 points

Exams Exams will consist of multiple choice questions. Exams will cover concepts taken from lectures and textbook readings. At the completion of each testing period, exams must be returned to your instructor before leaving the classroom. Failure to do so will be interpreted as academic misconduct and disciplined accordingly. Make up exams will not be given, unless a student’s absence falls within university approved guidelines.

Class Participation Class attendance is mandatory. Students should come to class prepared and able to discuss the material assigned for each session. The class is to be considered a forum where ideas and insights can be shared. Bear in mind that a portion of a student’s participation score will reflect the quality of his or her contributions in class.

Marketing Jargon Quiz A marketing jargon quiz will be administered consisting of multiple choice questions. It will cover terminology raised in lecture. At the completion of the testing period, quizzes must be returned to your instructor before leaving the classroom. Failure to do so will be interpreted as academic misconduct and disciplined accordingly. Make-up quizzes will not be given, unless a student’s absence falls within university approved guidelines.

Research Experience Marketing knowledge evolves over time. The role of academic research is to attempt to understand the underpinnings of consumer behavior. As a result, you’ll be invited to participate in two research sessions during the semester. Each session will last about one hour. Completion of the two sessions will be worth 5% of your final grade. SESSION DATES * ROUND 1: Tues, Sep 25 or Wed, Sep 26 – 25 points ROUND 2: Tues, Dec 4 or Wed, Dec 5 – 25 points 2

SESSION LOCATIONS * ➢ All research sessions will be held in class at USG in Bldg. I, Rm. I-217 (computer lab) HOW TO REGISTER To sign up for research sessions, you must first go to http://rhsmith-umd.sonasystems.com/ and create an account by clicking the “Request Account” link. Only create one account for all of your courses which require research participation. When creating your account, make sure to select your correct course and section number. If you’re currently enrolled in two or more marketing elective courses, simply click on all of your courses. Once you have successfully logged-in, you’ll be able to view studies and sign-up online. Sign-ups will begin approximately one week prior to the start date of each round. If you choose to participate in a research session, your responses will be confidential. That is, your name will not be associated with your responses to the study questions at any time. All data you provide will be grouped with data others provide for purposes of reporting and presentation. If you don’t wish to participate in a research session, you may substitute an alternative assignment: preparing a summary and critical analysis of a recent marketing research article. To access the assignments and articles, you’ll also need to sign up online at http://rhsmith-umd.sona-systems.com/. To receive credit, the alternative assignment must be submitted to the email address provided on the website by the due date. If you have any questions about the research experience or have difficulty signing up for lab sessions please contact Antonio Tyson, Smith Behavioral Lab Manager at [email protected].

Academic Integrity The University of Maryland’s Code of Academic Integrity is a safeguard to insure that principles of truth and academic honesty are upheld. As a member of the campus community, students are duty-bound to follow this Code. Accordingly, the Robert H. Smith School of Business does not tolerate incidents of cheating, fabrication, plagiarism, or academic misconduct. On each exam or written assignment students will be instructed to write and sign the University Code as it appears below: I pledge on my honor that I have not given or received any unauthorized assistance on this examination

Special Needs Any student with special needs should notify the instructor as soon as possible via email ([email protected]). Such notification should be sent no later than the second week of class. 3

Tentative Schedule 8/27 8/29

Lecture: Lecture:

Introduction Marketing Mix (Ch. 1)

9/3 9/5

- - - - - - - - - - - - Labor Day - - - - - - - - - - - - - - - - Lecture: Marketing Mix (Continued)

9/10 9/12

Lecture: Lecture:

Environment (Ch. 4) Ethics & Consumerism (Ch. 3)

9/17 9/19

Lecture: Lecture:

Segmentation (Ch. 8) Marketing Research (Ch. 9)

9/24 9/26

- - - - - - - - - - Exam #1 (in class) - - - - -- - - - - - - - - Experience: Round 1 – Antonio Tyson

10/1 10/3

Lecture: Lecture:

Consumer Behavior (Ch. 6, Ch. 7) Consumer Behavior (Continued)

10/8 10/10

Lecture: Lecture:

Global Environment (Ch. 5) Ways of the World

10/15 10/17

Lecture: Lecture:

New Products (Ch. 11) Existing Products (Ch. 10)

10/22 10/24

Lecture: Lecture:

Supply Chain (Ch. 13) Retailers (Ch. 14)

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Tentative Schedule (continued) 10/29 10/31

- - - - - - - - - - - Exam #2 (in class) - - - - - - - - - - - - Lecture: Pricing Fundamentals (Ch. 19)

11/5 11/7

Lecture: Lecture:

Pricing Goods & Services (Ch. 19) Communication Mix (Ch. 15)

11/12 11/14

Lecture: Lecture:

Advertising Fundamentals (Ch. 16) Persuasion & Social Media (Ch. 18)

11/19 11/21

Lecture: Generations - - - - - - - - - Thanksgiving Break - - - - - - - - - - - - -

11/26 11/28

Lecture: Lecture:

12/3 12/5

- - - - - - - - - Marketing Jargon Quiz - - - - - - - - - Experience: Round 2 – Antonio Tyson

Personal Selling (Ch. 17) Marketing Strategy (Ch. 2)

- - - - - - - - - - - Final Exam Options - - - - - - - - - - First Option (SG91) – Bldg. III, Tues, Dec 18, 8:00-9:15AM, Rm. 3202 Second Option (SG92) – Bldg. III, Fri, Dec 14, 8:00-9:15AM, Rm. 3202 Third Option (SG93) – Bldg. III, Sat, Dec 15, 1:30-2:45 PM, Rm. 3202

Note: The syllabus schedule and contents are subject to revision at the instructor’s discretion.

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